Applecrumby®, Malaysia’s trusted baby wellness brand, has joined hands with Sunway Malls to roll out the nation’s first free Diaper Redemption Programme, a year-long collaboration starting from the year-end holiday season 2025, one of the busiest times for family travel and shopping.
This initiative reflects the shared vision of Applecrumby® and Sunway Malls to place families at the centre of their services.
More than just convenience, the programme underscores both partners’ commitment to creating safe, caring, and inclusive spaces where families feel welcome, supported, and protected.
Aligned with the national aspirations of Visit Malaysia 2026, this collaboration also reinforces Malaysia’s positioning as a family- and tourist-friendly destination on the regional stage.
60,000 Diapers Across 8 Strategic Malls
The Diapers Redemption Program addresses one of the most common challenges for parents – the stress of running out of diapers at the most inconvenient moments.
Now, parents shopping at Sunway Malls can redeem Applecrumby’s premium-quality diapers on the spot, ensuring uninterrupted family time.
Over the next 12 months, 60,000 individually packed diapers will be distributed across eight Sunway malls in Klang Valley, Johor, and Penang, giving families easy access to trusted diaper care whenever they need it.
“Through this collaboration with Sunway Malls, we hope to provide parents with an extra layer of care and reassurance to be there when they need us most. At Applecrumby, we believe every family deserves to feel supported and cared for, anytime and anywhere,” said Sean Tan, CEO & Co-Founder of Applecrumby®.
“Sunway Malls are excited to partner with Applecrumby, a homegrown brand equally committed to the wellbeing of parents and children.
By offering Applecrumby’s trusted diapers at our malls, parents can shop, dine, and relax with peace of mind. This simple yet impactful solution ensures families feel supported during their time with us.
Together, we are proud to set a new benchmark for family-friendly malls while enhancing Malaysia’s reputation as a welcoming destination ahead of Visit Malaysia 2026,” said Ms Ng Huay Pin, Senior Associate Director of Strategic Marketing at Sunway Malls.
Easy Redemption Across 8 Sunway Malls
From October 2025 to October 2026, shoppers at Sunway Malls can easily redeem a premium Applecrumby® diaper via the Sunway Super App and collect it at their concierge or SSA counters.
Parents can then attend to their little ones in Sunway Malls’ well-equipped baby rooms, which are thoughtfully designed with private nursing areas, changing stations, and family-friendly amenities to provide comfort, convenience, and peace of mind for every parent.
The participating malls are:
- Klang Valley: Sunway Pyramid, Sunway Velocity Mall, Sunway Putra Mall, Sunway 163 Mall, Sunway Giza Mall
- Northern Region: Sunway Carnival Mall
- Southern Region: Sunway Big Box, Sunway Kluang Mall
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