One of the most important things when it comes to parenting is spending quality time with your kids. Instead of letting your kids stick their eyes to your smartphone, enhance the bonding moment between you and your kids by reading a book. Yup, storytelling it is! Thanks to the recent collaboration between MBO Cinemas and Me Books Asia, now you can spend more quality time with your kids by storytelling and join more memorable activities together.
Back in August 2019, MBO Cinemas and Me Books Asia had joined forces to publish a series of superhero-themed storybooks. These books deliver the message of empowerment for children with the aims to encourage quality time and bonding moment between parents and children. It also highlights the wonders of storytelling beyond pages with kid-friendly facilities in MBO Cinemas’ Kecil Halls. Moving forward, you can look out for exciting activities to be offered in MBO Cinemas’ Kecil Halls.
What’s more special about this long-term collaboration between the two brands is the interactive audiobook that is also available on the Me Books Plus app. International celebrity and beloved mother, Sinje Lee, along with other caring society influencers such as Sarah Tan, Racheal Kwacz, Jay Jamalina and Kristie Chan have all come forward to lend their enchanting voices to narrate the audiobook. The storybooks are available in three languages namely English, Mandarin and Malay.
As a parent, you are the first role model for your children. Show your enthusiasm for learning by exposing them to exciting and positive thing, talk to them about it and let them learn about such things together. It promotes a greater bonding moment between you and your children.
Jamie Tiong, The General Manager Sales and Marketing MBO Cinemas said, “Being the first cinema in Malaysia to have a dedicated kid-friendly hall fitted with a play area and comfortable family beds has always been meaningful to us. We aim to continuously innovate our services and this opportunity with Me Books Asia enables us to move beyond conventional concepts as a cinema. The Kecil Halls have received overwhelming responses from the public and I am thrilled to bring this unique experience to more families nationwide.”
Hao Jin, Chief Executive Officer and Co-Founder Me Books Asia said, “Together with MBO Cinemas, we’re heralding for strong family values to be at the heartbeat of Malaysian families. This storybook is specially crafted for children and infused with audio in the Me Books Plus App together with professional voiceover artists for the provision of the best pronunciation and intonation for children to stimulate their imagination and speech. Through this collaboration, we hope to make this storybook complimentary to all MBO STARCLUB members in time to come. We’re thrilled to be working hand in hand with MBO Cinemas towards nurturing the next generation of storytellers.”
The first book in the series, Unleash the Superhero in You, is about a girl named Alison who wants to change the world by helping those around her. However, things are not as easy as it seems to be. Everyone around her finds it easier to watch and comment by the sidelines instead of getting involved.
Profits from the sale of the first book will be donated to Little Yellow Flower Education Foundation, benefitting the underprivileged children who lack access to quality education. This collaboration also seeks to donate more than 1.000 copies of the storybook across five state libraries in conjunction with the #MalaysiaMembaca campaign. The libraries involved are the National Library of Malaysia along with four states libraries which are Selangor, Perak, Johor and Sarawak.
Enhance the bonding moment with your child by getting your hands on these books at Me Books Nooks branches in Sunway Citrine Hub, Sunway Iskandar, Johor, CzipLee Bangsar, Jalan Telawi 3, Kuala Lumpur, and CzipLee Mid Valley SouthKey, Johor.
For more information, visit mebooks.asia today!