Mead Johnson Nutrition Malaysia proudly concluded the Enfagrow A+ Brain Speedometer Challenge Grand Finale today at Petrosains KLCC, bringing together 27 young finalists aged from 1 -6 years to showcase their cognitive abilities.
The event underscored the early five years as a ‘golden window’ for brain development, during which almost 90% of a child’s brain forms with over one million neural connections made every second.
This critical period fosters next-level intelligence—traits that are Advanced, Attentive, and Adaptable—and emphasises the importance of fast brain processing speed for learning, problem-solving, and adaptability.
The role of MFGM in Enfagrow A+ was highlighted for its support of rapid processing speed and cognitive resilience.
Additionally, the COMEL developmental milestone toolkit, first introduced at the Future-Ready A+ Kids Expo earlier this year, enables parents and healthcare professionals to track developmental milestones actively, ensuring children gain the foundational skills for lifelong learning.
At the Expo, participants also competed in the Enfagrow A+ Brain Speedometer Challenge, where 27 finalists were selected based on their real-time cognitive performance.
Enfagrow A+ Brain Speedometer Challenge: A Fun Way to Engage and Test and Showcase Brain Abilities in Children
The Enfagrow A+ Brain Speedometer Challenge Grand Finale showcased children’s processing speed in real time, highlighting how quickly and effectively they absorb and respond to information.
Developing fast brain processing speed is essential during the formative years, as it builds Advanced, Attentive, and Adaptable traits—the hallmarks of next-level intelligence and a foundation for resilience.
Supporting these abilities through proper nutrition, particularly with MFGM and DHA in Enfagrow A+ MindPro, plays a key role in nurturing future-ready children equipped to tackle tomorrow’s challenges.
Trang La Phuong, Nutrition Marketing Manager of Mead Johnson Nutrition Malaysia, expressed the company’s commitment to child development and parental support, “At Mead Johnson Nutrition, our mission is to nurture future-ready generations through science-backed nutrition that fuels next-level intelligence in children, helping them become Advanced, Attentive, and Adaptable.
The Enfagrow A+ Brain Speedometer Challenge provides an engaging way for families to see the value of fast brain processing speed and early cognitive screening while showcasing the foundational role of MFGM-enriched nutrition in shaping cognitive resilience and emotional wellbeing.”
Expert Insights on Nutrition and Brain Development for Next Level Intelligence
The event also featured an expert panel with Prof Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, and Goh Liu Ying, Olympian and Enfagrow A+ Mum.
The discussion centered on developing next-level intelligence in children, defined as Advanced, Attentive, and Adaptable—key attributes that position them for lifelong learning and adaptability.
Prof Cheah emphasised the role of processing speed as a foundational cognitive skill, explaining that MFGM supports IQ and EQ, which are critical for resilience in children.
Prof Cheah Pike See, Head of the Department of Human Anatomy at Universiti Putra Malaysia, highlighted the significance of processing speed as a cognitive skill, explaining that MFGM supports IQ and EQ, essential for adaptability and emotional management, “The early five years of a child’s life are critical for brain development.
During this time, MFGM supports essential processes like myelination and synaptic function, which drive cognitive growth and emotional regulation.
Nutrition plays a key role in helping children build IQ and EQ, shaping the Advanced, Attentive, and Adaptable traits that are the foundation of next-level intelligence—crucial for resilience and success in the modern world.”
Goh Liu Ying, Olympic silver medalist and Enfagrow A+ mum, Liu Ying shared her personal experience on balancing her career as an athlete and her role as a mother, emphasising the importance of resilience, nutrition, and active learning in her child’s development, “As an athlete, I’ve always understood the importance of the right fuel for the body and mind.
As a mother, I ensure my child receives balanced nutrition, including products enriched with MFGM. It’s helped my child improve focus, learning, and emotional management, giving them a strong foundation for the future.”
The Road to the Enfagrow A+ Brain Speedometer Challenge Grand Finale
The Enfagrow A+ Brain Speedometer Challenge Grand Finale marked the culmination of a nationwide initiative, giving young participants an engaging way to understand brain processing speed—a key aspect of cognitive development.
This fun event aimed to enhance children’s cognitive skills while raising parents’ awareness of early nutrition’s role in shaping IQ and EQ.
The event concluded with awards for top performers across three age categories, recognising their achievements in cognitive processing speed.
Each age category winner—1-2 years, 3-4 years, and 5-6 years—received a Grand Prize of RM10,000 to be used for options like an SSPN Edu-Fund, a study room makeover, or enrollment in approved educational courses.
Additionally, 24 consolation prize winners received RM850 in Toys “R” Us vouchers to encourage continued learning and play, supporting cognitive and emotional growth.
Among the 27 finalists who competed, the top winners in each age category were announced as follows:
| Grand Prize Winner of Age 1-2 Category | Grand Prize Winner of Age 3-4 Category | Grand Prize Winner of Age 5-6 Category |
| Sherlyn Wong | Lim Szuyu | Tan Wei Cheng |
This event is part of Mead Johnson Nutrition’s ongoing mission to support parents and equip children with the skills they need to succeed.
By emphasising the importance of early brain development and resilience, Mead Johnson Nutrition along with Enfagrow A+ MindPro aims to help families prepare their children for a bright and future-ready tomorrow.
For more information about Enfagrow A+ MindPro products and Mead Johnson’s commitment to child development, visit www.enfagrow.com.my.
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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