EnfagrowA+ has been in the nutrition business for decades. But they are also dedicated to works of charity; helping the less fortunate lead better lives.
Their recent philanthropic work involved a charity fundraiser, ‘Dana Sepenuh Harapan’, which ended with a cheque handout ceremony at its two beneficiaries, ‘Rumah Cahaya Amal Kasih Bestari’ and ‘Rumah Titian Kaseh’. The donation was not only given in good spirit and gratitude for the homes’ invaluable service but also to assist them with much-needed essentials during these trying moments.
Enfagrow A+ also organised some fun activities during the charity home visit. For instance, this colouring activity where the kids were given the time and tools to let their creativity run wild. The children were treated to a meal and snacks at end the event too.
As part of Enfagrow A+’s ‘Segelas Kebaikan, Sepenuh Harapan’ campaign, the charity fundraiser was organised to help parents raise well-rounded children. Not just in terms of academic achievement but also through the cultivation of moral values.
Tiffany Tang, Marketing Director of Mead Johnson Nutrition for Malaysia, Singapore, and Vietnam commented: “The show of support by Malaysians who have assisted Enfagrow A+ in raising RM 20,000 for these charity homes should be recognised and appreciated. As a brand, we hope to continue encouraging Malaysians to lend a helping hand to causes that focus on giving children a chance to grow and flourish.”
The initiative was born from Mead Johnson Nutrition’s mission to provide the best nourishment for children during their growing up journey. Every child should have the opportunity to learn, play and grow, including disenfranchised and underprivileged ones. With this in mind, Enfagrow A+ aspires to help every child reach their fullest potential, especially those who need it the most. And this can be seen clearly through their efforts like their charity fundraiser, ‘Dana Sepenuh Harapan’.
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