I still remember how excited I was to get into the shower and lather my body, from head to toe, with the classic scent of JOHNSON’S® shampoo and bath wash when I was a little kid. Despite many other products in the market, I still choose JOHNSON’S® as my daily bath wash up until today.
I don’t have severe skin conditions, but I notice my skin will turn red and itchy after every bath, not until I went back to JOHNSON’S®. Thanks to the NEW JOHNSON’S®, my skin is now calmer, softer, and even better! Hey, who says JOHNSON’S® is only for your baby? Now, it is my turn to introduce and use this product for my little one.
The reinvention of the New JOHNSON’S®
The new JOHNSON’S® was officially launched back in May 2019 in Kuala Lumpur. It is a reinvention of a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes, and designed to be irritation-free for baby and toddlers’ delicate and developing skin.
Speaking at the new product range launch that day, Mr. Prashant Mahalingam, Country Director, Consumer at Johnson & Johnson Malaysia,
“To create the New JOHNSON’S ® range of products, we put parents at the center — listening to more than 26,000 parents from around the world — and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S ® gentlest range of baby care products ever, raising the bar of our Best for Baby 
Here are the new changes in the New JOHNSON’S®
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Purposeful ingredient with 0% parabens, phthalates, sulfates & dyes.
In the New JOHNSON’S®, over 400 ingredients were rejected and have been reduced by over 50% of their former ingredients, using only what was truly purposeful. Mineral oil was replaced with naturally-derived oils like coconut and cottonseed. Well, less is more (and better!) for your baby isn’t it?
Not to mention, their new higher standard of safety which is less than 2% of cosmetic ingredients globally meet these standards of gentleness. Hence, this new range has 0% parabens, phthalates, sulfates & dyes.
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A mixture of classic and safe Fragrances
The New JOHNSON’S® fragrances are now formulated to be free of allergens, and continue to follow the International Fragrance Association (IFRA) and the Research Institute for Fragrance Materials (RIFM) global standards. Staying true to its classic products, the new fragrances still retains its iconic scents that are well-known and loved for.
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Parent-friendly packaging.
The New JOHNSON’S® bottles are designed with a one-handed pump which makes it easier and convenient use for parents. You can now hold on to your little one with one hand while pumping the bottle with the other.
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The ‘Ages & Stages’ specially designed for every age and stage in a baby’s life.
With baby’s skin conditions and the importance of the bonding moment between parent and baby in mind, JOHNSON’S® formulated the new range with special skin needs according to their development. This new range features four ‘Ages & Stages’ in order to help parents easily navigate between the products within the range for their little one, from the minutes the baby was born to 6-year-old kids.
This new reinvention – from the packaging to the formulation, keeping just 50% of its safest, gentlest and most purposeful ingredients, is now one of the gentlest baby care that is safe and perfect for your little one.
You can now get your hands on the New JOHNSON’S® range of baby care products at major retail outlets. Meanwhile, get more information about the New JOHNSON’S® at its official website or follow the JOHNSON’S® Malaysia Facebook page today.