Hey there, LEGO-loving families!
Ever dreamed of a Parisian adventure?
Pack your bags (lightly) and get ready to turn that dream into reality!
The LEGO Group is bringing a slice of Paris to Malaysia with the first-ever LEGO Parisian Café and Art Gallery.
Visit this Parisian-themed pop-up at Urban Node Atrium, Ground Floor (MRT Plaza Entrance), The Exchange TRX, now until 25 August 2024.
Wander the Streets of Paris
Snap a picture with the LEGO Eiffel Tower, where every brick captures the essence of Paris.
Enjoy alfresco dining with a side of bricks, savoring the charm of quaint cafés.
Soak in the vibrant flower carts that bring a touch of Parisian flair.
Done taking selfies?
Dive into an art gallery filled with LEGO masterpieces that embody the culture of the City of Light and Love.
Collect Your LEGO Passport
Before you leave, be sure to collect an exclusive LEGO Passport!
By signing up for a free membership with Box of Bricks, you can snag a limited-edition passport and Notre-Dame stamp to kickstart your collection.
This is a treat usually reserved for travel retail stores in airports and select LEGO Certified Stores worldwide.
Global Icons of Paris
This campaign shines a spotlight on LEGO’s latest sets, celebrating iconic Parisian landmarks, like the 31213 LEGO Art Mona Lisa and 21061 LEGO Architecture Notre-Dame de Paris.
It’s where the joy of LEGO play meets the magic of travel!
Build Your Parisian Dream, One LEGO Brick at a Time at The Exchange TRX.
Ágnes Molnár, Marketing Director of Singapore, Malaysia, and APAC Travel Retail at The LEGO Group, shares, “This is our first-ever campaign designed specifically for adult LEGO fans in Malaysia.
We’re excited to bring Paris to The Exchange TRX with various Parisian-inspired setups, letting fans soak up the art, culture, and architecture of the City of Light as if they were wandering its charming streets.”
Trevor Hill, General Manager at The Exchange TRX, adds, “We’re thrilled to partner with The LEGO Group to launch Malaysia’s first Parisian Café and Art Gallery at The Exchange TRX!
This extraordinary experience lets shoppers live out or relive their Parisian dreams through the imaginative world of LEGO.”
Fun in the City of Light
Travel bugs, here’s what awaits you :
Eiffel Tower Speed Build Challenge: Put your building skills to the test! Race to build a LEGO Eiffel Tower in just 60 seconds and score a LEGO Voucher (T&C apply).
Travel Posting Photo Contest: Strike a pose with our LEGO photo booths!
Snap three travel-themed photos, upload them with a creative caption and hashtags #LEGOMY and #LETSGOPARISMY, and you could win a LEGO playset.
Instagram Hashtag Printing Booth: Take a picture at our photo booth, post it on social media with #LEGOMY and #LETSGOPARISMY, and collect your printout at the station with custom frames.
Exclusive Stickers: Share your event photos on social media and redeem limited edition luggage stickers from the redemption counter (first-come, first-served).
Stickers feature a LEGO Tuxedo Cat, a Parisian skyline, and a LEGO Bouquet of Roses, changing weekly.
Explore Parisian Magic with LEGO’s Latest Sets and Win a Trip to Paris!
Now through August 25th, each purchase of the below-featured LEGO sets will be entitled to enter a lucky draw for a trip to Paris for two!
- 31213 LEGO Art Mona Lisa
- 21061 LEGO Architecture Notre-Dame de Paris
- 21345 LEGO Polaroid Camera
- 10334 LEGO Icons Retro Radio
- 10307 LEGO Eiffel Tower
- 10328 LEGO Icons Bouquet of Roses
- 21349 LEGO Ideas Tuxedo Cat
How to enter?
Shoppers can register their purchase on the campaign page at Klook’s official website or scan the QR code available in LEGO stores or at the event.
Just share your favorite Paris activities for a chance to win!
For more details and the latest promotions, visit LEGO Malaysia, LEGO Malaysia Facebook, Box of Bricks, Box of Bricks Facebook, Box of Bricks Instagram, LEGO Lazada Malaysia, LEGO Shopee Malaysia, Brick Magic, Brick Magic Facebook, and Brick Magic Instagram. Shop LEGO sets at all LEGO Certified Stores.
Get ready for a Parisian adventure like no other!
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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