Unilever has unveiled its latest breakthrough in the realm of daily hygiene with the introduction of Lifebuoy Multivitamins+, a novel antibacterial formula available in both body wash and hand wash varieties.
This innovative formula ensures unrivalled protection against germs for the entire family.
Infused with essential vitamins B3, C, and E, this pioneering formula goes beyond conventional hygiene products, enhancing skin protection and promoting skin health while effectively eradicating germs.
This marks a significant shift in our perception of hygiene, as body wash and hand wash, often considered basic hygiene essentials, take on new significance.
Malaysia is among the first markets to experience the benefits of Lifebuoy Multivitamins+ as these products make their debut on local shelves.
Our skin serves as the primary defence against harmful germs in our environment, and maintaining its antimicrobial function relies on an adequate supply of micronutrients, including vitamins.
Several vitamins, including those in Lifebuoy Multivitamins+, can be absorbed by the skin.
Consequently, hygiene products like body wash and hand wash, which interact with our skin multiple times a day, can play a crucial role in bolstering our skin’s defences against germs, as explained by Dr Malar Santhi during the product launch at Sunway Pyramid.
The multivitamin properties in these products contribute to the fight against infections in a unique way.
Antioxidant vitamins B3, C, and E protect the skin barrier from free radicals that may impede the production of antimicrobial peptides (AMPs) naturally produced by our skin in sweat and sebum.
AMPs act like a protective army, battling harmful germs attempting to breach our skin. Additionally, vitamins C and B3 promote a healthy skin barrier.
When combined with other skin health ingredients, these vitamins enhance the skin’s innate defences against irritants and germs, offering significant potential to improve hygiene and combat preventable diseases.
Scientifically proven to deliver ten times more robust germ protection compared to soap formulas lacking antibacterial active ingredients, Lifebuoy Multivitamins+ eliminates 99.9% of germs.
Furthermore, it has undergone dermatological testing for skin compatibility and is clinically validated for daily use, leaving your skin feeling fresh and healthy with every wash.
Celebrating the launch, Lenny Chuah, Country Business Unit Lead of Personal Care in Malaysia, Singapore and Thailand, and Head of Country, Unilever Malaysia said, “With a steadfast commitment to safeguarding the health and wellbeing of millions of Malaysians, we are constantly evolving our formula and raising the bar to foster healthier lives as this is a journey with no end goal.
This is why Lifebuoy is the world’s number one hygiene soap brand. With our last revamp announced just five years ago in 2018, today’s launch that ushers Lifebuoy into a new era of hygiene and germ protection, stands as our testament. After all, it is our mission to ensure there is no loss of life due to preventable infections.”
This latest launch ushers in a new era of hygiene and germ protection, reaffirming Lifebuoy’s position as the world’s number one hygiene soap brand.
The last major update was announced in 2018, and today’s launch marks a testament to their mission of preventing preventable infections and loss of life.
Since 1894, Lifebuoy’s mission has remained consistent: to be a partner in health for individuals and families, making hygiene an integral part of daily routines.
With a rich history rooted in research, experience, and heritage, Lifebuoy has become a household name, trusted and preferred by families.
As the official partner of the launch, Caryn Loh, Managing Director, Watsons Malaysia said, “We are dedicated to providing a diverse array of reliable personal care choices for our customers and families across Malaysia.
This is why this occasion holds a significant place in our hearts, as it not only marks our long-standing collaboration with Lifebuoy but also symbolises our shared journey towards a healthier community.”
The new Lifebuoy Multivitamins+ range offers six body wash variants: Total 10, Gentle Skin Care, Lemon Fresh, Cool Fresh, Vita Protect, and Moisture Plus, as well as four hand wash variants: Total Protect, Activ Fresh, Gentle Skin Care, and Lemon Fresh. Suitable for children aged 3 and above.
These products are available at all retailers nationwide.
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