Mother, Baby & Kids

Motherhood Choice Awards 2019 Top 3 Most Voted Winner: Philips Avent Newborn Starter Set

Helena Hon
Philips Avent Newborn Starter Set

Philips Avent Newborn Starter Set

Philips Avent Newborn Starter Set won the Top Three Most Voted Award at the Motherhood Choice Awards 2019 held on June 27, 2019.

Philips Avent also won for four other products, namely Philips Avent Baby Food Maker, Electric Steam Sterilizer, Night Soothers, Thermal and Electric Bottle Warmer and Breast Pump and Accessories.

Highlighted

(Far left) Gwei Tze Co, CEO of Baby Products Association Malaysia receiving the Top Three Most Voted Award on behalf of Philips Avent at the Motherhood Choice Awards 2019 held on June 27, 2019.

But it was the Newborn Starter set SCD807/00 comprising two specially-designed 4oz baby bottles and two 9oz baby bottles, and its special component ─ the AirFree vent designed to reduce colic, gas and reflux ─ that went on to clinch one of the highest votes in the awards.

The technology of the Philips Avent AirFree vent which comes with the Philips Avent Newborn Starter Set SCD807/00.

Apart from the Philips Avent AirFree vent, the Newborn Starter Set also contains an orthodontic soother and a bottle and teat brush. The bottles are ergonomically shaped with wide neck for ease of bottle use and cleaning.

All materials used in the making of the bottles and teats are BPA-free. The bottles are made from polypropylene while the teats are made with silicone.

The bottles are easy to assemble as they have very few parts and are dishwasher and microwave safe.

Winning Teat Design

With the the AirFree vent, teat locks in milk, keeps air out for easy upright feeding. The AirFree vent, which draws air away from the teat, is clinically proven to reduce colic, fussing, and spit-up.

The newborn starter set is for babies at 0-12 months of age. The teats are designed for easy latch-on and are ribbed to prevent teat collapse.

Not just that, the teats lock milk in and stay full of milk even when the bottle is held horizontally. The unique AirFree vent draws air away from the teat so that baby swallows less air when he drinks, helping to reduce common feeding issues like colic, reflux and gas. Clinical studies have shown that the Philips Avent bottle reduces colic and fussing as a valve in the teat prevents vacuum build-up as your baby drinks, allowing uninterrupted feeding.

Philips Avent Brand Mission

According to the company, the Philips Avent brand mission is to commit to supporting parents and their babies a Healthy Start for a Healthy Future, especially at the first 1,000 days of a baby’s life as this is the most influential time in their development.

Philips Avent brand is strongly differentiated in that:

  • It covers the entire journey starting from pregnancy
  • They are health care professionals that offer proven clinical expertise and education to deliver the best care to parents through recommended solutions and propositions
  • Digital platforms with Preg+ aps with 16m downloads globally.  (You can download this app from here.
A closer look at the items in the Philips Avent Anti-Colic with AirFree Vent Gift Set SCD807/00

On-Going Development

Every year, Philips Avent organizes professional and scientific symposiums where they host key opinion leaders to discuss the topics of baby feeding and the propositions and services that the brand will bring to the people in order to make life better for parents and babies all over the world.

For those who voted for Philips Avent, they will be pleased to know that there are new products to launch in 2019 and 2020.