Prenatal nutrition is such an important factor when it comes to the foetal growth and development. There could be chances where pregnant mothers do not get all the necessary vitamins and minerals.
Maternal milks are one of the best ways to help provide you with the key nutrients to support your increased nutritional needs so that you can support your foetus’s needs while in the womb. But choosing the right brand can be difficult. Luckily, our Malaysian mums have spoken.
In this year’s Motherhood Choice Awards 2022, the Best No Added Sugars Maternal Milk category goes to none other than Anmum
This marks their second Motherhood Choice Awards win. With their scientifically formulated formulation and commitment to excellence, it’s no wonder how Anmum
Winners of this prestigious distinction are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award.
We interviewed the innovators of Anmum
Pregnancy Nutrition at its Best
Anmum
Study has shown that the Malaysian population has been consuming more sugar in their daily life than what is recommended.
Excessive sugar intake during pregnancy may increase the risk of pregnancy complications including gestational diabetes mellitus (GDM). Our R&D team has formulated Anmum
When it comes to research and development, Anmum
“Our R&D team backs by Fonterra Research & Development Centre with more than 90 years of knowledge and a team of 350 experts in New Zealand has specially formulated a milk powder dedicated to pregnant mums, providing only the nutrients they required during their pregnancy without addition of sugars for it’s plain variant, making us the only prenatal milk brand in the category with No Added Sugars**” said Mei Yan, Brand Manager.
Gestational diabetes mellitus is a risk all pregnant mums face. According to data, 1 in 5 pregnant mums had Gestational Diabetes Mellitus in Malaysia¹.
With this in mind, the formulation also has a low glycaemic index (GI) which allows it to be slowly digested, absorbed and metabolised, resulting in a much lower and slower rise in blood sugar level.
Not only that, Anmum
Power Up Your Child’s Potential
Your foetus’s brain grows the most rapidly in the 3rd trimester. And did you know studies show that Gangliosides (GA®) & DHA are found abundantly in the brain? Anmum
Two glasses of Anmum
With all these amazing bonus points, we now know why our Malaysian mums love Anmum
Winning the Motherhood Choice Awards 2022 in the Best Maternal Milk category cements Anmum
“We are honoured to be awarded by Motherhood’s Best No Added Sugars Maternal Milk and to be so loved by Malaysian mums as Anmum
Reference
¹Kunasegaran et al., 2021, Gestational Diabetes Mellitus in Southeast Asia: A Scoping Review, Int J Environ Res Public Health, 18(3): 1272
No 1* value in Total Peninsular Malaysia in Health Food Drinks Category *Based on Retail Index Service for Health Food Drinks category for the 12 months ending April 2021 in Total Peninsular Malaysia. (Copyright © 2021, The Nielsen Company (M) Sdn Bhd)
**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as ‘sugars’ and ‘added sugars’ under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances. For Anmum
^Based on RNI Malaysia, 2017
For more insightful stories and fun recipes, stay tuned to Motherhood Story!