Motherhood Choice Awards 2022: Ayam Brand Wins Best Santan

If there’s one quintessential ingredient in almost all Malaysian cooking, it’s coconut milk. We use it in rendang and curry, in beverages like Cendol, and even in sweet delicacies like Seri Muka and Tepung Pelita.

It’s important to find the right brand that’s not only high quality, but also eco-friendly and free of harmful chemicals. After all, whatever we cook for ourselves, we cook for our kids too.

Our Malaysian mums are in agreement and they have voted on the best coconut milk brand for their family—Ayam Brand!

Voted Best Santan in the Motherhood Choice Awards 2022, Ayam Brand takes home a win thanks to one of their best-selling products, Ayam Brand Coconut Milk which uses UHT (Ultra High Temperature) technology to ensure superior hygiene, freshness and a long shelf life.

With UHT technology, there is no need for preservatives. On top of that, Ayam Brand is JAKIM certified.

Winners of this prestigious distinction are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award.

We over here at Motherhood interviewed the innovators behind this brand to learn more about their award-winning product.

Natural, Sustainable and Preservative-Free Coconut Milk

When it comes to perishable ingredients like coconut milk, flavour is not the only factor that matters. Shelf-life, safety and sustainability is just as important. However, there aren’t many options when it comes to preserving food.

Preservatives are usually the answer. But Ayam Brand is able to avoid using chemicals to extend the longevity of their food items. Using UHT technology, all Ayam Brand products are able to last a long time without the need for preservatives.

But that’s not all! Just like their many flavours of tuna, Ayam Brand Coconut Milk is available in different versions to meet every consumer’s need:

• For the classic santan fan: Ayam Brand Coconut Milk 200ml / 1 litre 
• For less fat: Ayam Brand Coconut Milk Trim or Ayam Brand Superlight 
• For the Organic lovers: Ayam Brand Coconut Milk Organic 

Most importantly, all of Ayam Brand Coconut Milk contains no colouring and no preservatives. 

Catering to Consumer Needs

Ayam Brand products include a variety of canned and boxed food items. Tuna, sardines, baked beans, sweet corn, and mushrooms are just some. They are a family favourite among Malaysians.

“Ayam Brand, a household name in Malaysia and Asia for 130 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’,” said Ms. Teoh Wei Ling, Marketing Manager from A. Clouet Co, (KL) Sdn Bhd.

Ayam Brand is definitely one brand that doesn’t rely on nostalgia to maintain their reputation. Their continued dedication to quality control, product improvement and product expansion will continue to win them many awards in the future.

For more insightful stories and fun recipes, stay tuned to Motherhood Story!