Motherhood Choice Awards brings together top brands in parenting and childcare every year for 10,000 mums to vote on.
From its humble beginnings back in 2019, the Motherhood Choice Awards is slowly changing the parenting landscape by letting mums’ voices be heard. By voting on their favourite brands, experienced mums can help new mums make the right choice for themselves, their children and their families.
Winners get Best Awards, where they are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award.
BZU BZU takes home their first win in the 2022 Motherhood Choice Awards as Best Baby Sensitive Skincare!
Their baby-friendly, skin-loving products have won the hearts of many mothers across Malaysia, earning them the prestige of being the most trusted skincare brand for babies with sensitive skin.
Known for their gentle, tear-free and hypoallergenic formulation, BZU BZU is a family care brand based in Singapore that specialises in natural, nourishing products for babies and children.
They are now one of the pioneers in ‘Age-specific Care’, which provides total family care solutions for toddlers (0-3), kids (4-12) and families in the region.
Motherhood Story chats briefly with the ingenious innovators of BZU BZU to better understand their brand and product.
“We at BZU BZU strongly believe that ‘Every Child Deserves the Best’,” said Raphael Jiang, CEO of BZU BZU Global.
BZU BZU prides itself with its natural and clean formulation. Formulated in Japan and tested by dermatologists and the SGS, BZU BZU strictly adheres to international standards of product safety.
“BZU BZU is gentle on newborns and nourishing for children. Our products are 100% free of sulfates, alcohol, parabens, asbestos, formaldehyde. There are no artificial skin irritants, just natural essentials that lovingly cleanse the skin while locking in moisture and key nutrients all day long,”
Each ingredient goes through the Environmental Working Group (EWG) system. This is to ensure they are safe for baby and children.
BZU BZU skincare is also effective in addressing skin concerns such as dryness, itchiness and eczema—offering everyday protection for your baby’s skin.
They are also one of the few brands who have implemented sensitive care. Not only in their skincare line but also in their cleaning products.
This is worth noting too because some babies aren’t only allergic to shampoo and creams, but also to residual soap left behind from washing. And this is where BZU BZU excels.
Their laundry detergents and fabric softeners are free from any harmful irritants that might give your baby rashes or any other allergic reactions.
BZU BZU’s Secret to Success
The brand provides families with effective yet low-cost and high-quality products that not only cater to the needs of parents, but to the needs of different age groups.
“We understand children of different ages have different needs. That’s why we have dedicated product categories for specific growing age groups,” said Raphael Jiang, CEO of BZU BZU Global.
Their baby range (0-3 years old) uses simply all-natural essentials for the delicate skin of newborns and infants.
The kids’ range (4-12 years old) is filled with vitamins and nutrients to boost optimal growth and protection.
This is what makes BZU BZU the leading brand in ‘age-specific family care’.
Future Endeavours
When asked about any future plans or product releases, Raphael Jiang, CEO of BZU BZU Global, said: “We have exciting new products in the pipeline such as sun care, adult skincare and many more! Besides Singapore and Malaysia, BZU BZU has also expanded its presence into the region such as Hong Kong, Brunei, Vietnam and East Timor,”
Motherhood is proud to bestow this award to such a distinguished brand. Not only for their commitment to excellence, but also for their contribution in providing safe, gentle and nourishing skincare as well as cleaning products for growing children across all age groups.
It is no wonder they are loved by our Malaysian mums!
“We feel very excited and honoured to receive the award. Through this award, we hope that more people will know of our brand and join us in letting your joy shine together!”
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