Motherhood Choice Awards brings together top brands in parenting and childcare every year for 10,000 mums to vote on.
From its humble beginnings back in 2019, the Motherhood Choice Awards is slowly changing the parenting landscape by letting mums’ voices be heard. By voting on their favourite brands, experienced mums can help new mums make the right choice for themselves, their children and their families.
Winners get Best Awards, where they are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award.
Clearblue Wins Best Pregnancy Test for the Motherhood Choice Awards 2022!
This marks the brand’s second win in the category after bagging the 2021 spot last year. It’s clear that our mothers love Clearblue.
With its fast and convenient technology that can detect a pregnancy with 99% accuracy, you will never have to worry about your results ever again.
We’re all familiar with home pregnancy tests. It’s how many women determine their pregnancy status.
However, depending on the brand, most pregnancy tests may not have the best accuracy. They could be prone to user error and even show false positives.
The only other way to determine if you’re carrying a baby or not is to go straight to the doctor for proper blood work, of course.
But Clearblue has found a way to revolutionise the at-home test kit that will be as if you’d gotten yourself tested a clinic.
We talked to the innovators at Clearblue to learn more about what their brand has to offer.
Fast, Accurate and Convenient Results
Over 35 years of World firsts from the pregnancy and fertility category experts, the Clearblue brand has a history of more than 35 years of innovation, giving women confidence and reassurance. That’s why over 20 million women choose their products every year.
With 3 different versions catered to various user needs, Clearblue gives affordable options for prospective mothers from all walks of life. Their user-friendly products make it an easy win for Clearblue in the Motherhood Choice Awards 2022.
They have the Clearblue Easy Pregnancy Test with Colour Change Tip; the absorbent tip turns pink to help you sample correctly and clear plus (+) or minus (-) results appear in just 2 minutes.
They also have the Clearblue Rapid Detection Pregnancy Test for fast, no-nonsense results, it has been designed to offer you the easiest pregnancy testing experience, with the accuracy you expect from Clearblue. Its revolutionary design came after extensive research with women and even won a Red Dot Design award in 2012.
And finally, they have the Clearblue Digital Pregnancy Test, the first and only test that is as accurate as an ultrasound scan at dating pregnancy. Its Smart Dual Sensor
“For over 35 years we have helped millions of women across the globe by delivering accurate and clear answers at life-changing moments. Whether trying to conceive or thinking they may be pregnant, we have been supporting women with innovative Clearblue products to manage their reproductive life,” said Ellaine Lee, Senior Product Manager of Clearblue Malaysia.
Revolutionising Pregnancy Testing
When asked about any new products and services in store in the future, Ellaine Lee, Clearblue Malaysia’s Senior Product Manager said:
“At Clearblue, we always strive for technological advancements, delivering accurate & clear answers for women at life-changing moments. When you want to know if you’re pregnant, waiting to test can be hard. That’s why Clearblue Malaysia will be launching a new product, bringing the early benefits for Malaysians. Clearblue Ultra Early Pregnancy Test can be used up to 6 days before your missed period. This is a benefit that has done really well globally,”
Clearblue is proud to have won the Motherhood Choice Awards again for the 2022 Best Pregnancy Test category and hopes to continue making a change in the lives of prospective mothers.
“Thank you very much for the trust you have in Clearblue. At Clearblue, we put women at the heart of everything we do. Let’s continue to empower women on their journey to getting pregnant!” implored Ellaine Lee, Senior Product Manager of Clearblue Malaysia.
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