It’s the moment we’ve been all waiting for!
From diapers and laundry care to milk formulas and maternity wear, Motherhood Choice Awards 2025 is bringing back some all-time favourites, and new and upcoming names in motherhood, parenting and children’s products.
After another year of anticipation, it is our honour to announce the winners of Motherhood Choice Awards 2025!
Children
OMFA Wins Best Children’s Vitamin C
Say hello to OMFA Kids Sprinkles C Vitamin C 100mg Fast Melt Granule — the doctor-recommended, parent-trusted vitamin that’s making waves in clinics and hospitals across Malaysia.
Prescribed by leading healthcare groups such as CareClinics, Qualitas, and Avisena Women’s & Children’s Hospital, this innovative supplement is designed with busy families in mind and growing bodies at heart.
With its water-free, fast-melt granules and travel-friendly format, Sprinkles C turns daily health into a fun, convenient ritual — anytime, anywhere.
Kids love the strawberry candy taste (with no sugar highs!), while parents and doctors trust its immunity-boosting power. Whether it’s a school day, play day, or recovery day, Sprinkles C helps kids stay strong, energised, and always #OnMyFeetAgain — just the way childhood should be.
ZP Wins Best Children’s Toothpaste
Brushing just got better with ZP Multivitamin Kids Toothgel — the smarter, safer way to care for your child’s teeth.
Specially made with Dual Anti-Cavity Protection from Xylitol and 1000PPM Fluoride, it helps prevent cavities while being gentle on little mouths. Infused with Vitamin B5 and E, the ZP Multivitamin Kids Toothgel supports healthy gums and strong teeth, giving your child a confident smile from the start.
Parents love that it’s made with food-grade ingredients and a mild peach & melon flavour kids actually enjoy brushing with. Plus, it’s totally free from nasties — 0% parabens, sugar, alcohol, and SLS.
With ZP Multivitamin Kids Toothgel every brush is a step towards brighter, healthier smiles — no fuss, just happy teeth.
Ddrops Wins Best Liquid Vitamins A&D3 Supplement
Trusted by parents and approved by paediatricians around the world, Ddrops® is Canada’s #1 paediatrician-recommended brand for good reason.
Each tasteless drop delivers pure and effective support tailored to your child’s developmental needs—from newborns to teens. With just three clean ingredients—naturally-sourced Vitamin D3, pure Vitamin A, and organic MCT oil—Ddrops® is designed for easy, worry-free wellness, without any artificial preservatives, flavours, colours, or common allergens.
Backed by science and loved by families, Ddrops® features a EURO DDROPPER® TECHNOLOGY for safe, controlled dosing with no choking risk.
Its 3:1 Vitamin A to D ratio supports healthy eyesight, immune function, bone development, and more, all in a single drop. Whether for infants or teens, this gentle yet powerful formula is the trusted choice for parents who want only the best from day one.
Bubs Wins Best Organic Grass Fed Milk Formula
Specially crafted for toddlers aged 12–36 months, Bubs® Organic Grass Fed Toddler Milk Stage 3 delivers clean, organic nutrition sourced from 365-day grass-fed cows raised with care.
As the first 365-day grass-fed formula range in Australia, it offers high nutritional value — including healthy fats essential for early development.
Proudly organic certified and awarded the Clean Label Project® Purity Award, Bubs Organic® Grass-Fed Toddler Milk is enriched with DHA, ARA, prebiotic, and probiotic, and contains 16 essential vitamins and minerals — all while being free from GMOs and harmful levels of artificial additives.
It’s toddler nutrition parents can trust — crafted to support healthy growth and development with wholesome, thoughtfully selected ingredients.
Bubs Wins Best Goat’s Milk Formula
Specially made for toddlers aged 12–36 months, Bubs® Easy-digest Goat Milk Toddler Drink Stage 3 offers a naturally gentle and nourishing alternative to cow’s milk — perfect for little ones with sensitive tummies.
It contains naturally occurring A2 Goat Protein, which is easier to digest for tiny tummies.
Parents love how it supports both comfort and development — with no GMOs, no artificial sweeteners, and no artificial colours.
Enriched with Omega-3 and Omega-6 for cognitive development, plus prebiotic to support gut health, this award-winning formula is also independently tested and proudly holds the Clean Label Project® Purity Award.
That’s why it’s Australia’s No.1 Selling Goat Milk Formula Range — trusted by Aussie parents to deliver gentle, premium nutrition.
HiPP Junior Wins Best Organic Growing Up Milk
With over 120 years of expertise in child nutrition, HiPP Organic Milk Formula is the gold standard for parents who want only the best for their children.
Recognised as the No.1 Organic Milk Formula Brand in Europe, HiPP uses 100% organic milk lactose and free from added sugars. HiPP conducts up to 500 quality checks to ensure safety and nutritional excellence in every tin.
Backed by science and crafted with care, it supports vital early development from brain growth to immune health with gentle, high quality organic ingredients you can feel good about.
Free from GMOs, chemical pesticides, artificial fertilisers, growth hormones, and antibiotics, HiPP is more than just a formula — it’s a legacy of love, purity, and trust.
For parents around the world, HiPP represents peace of mind and proven quality in every feed, helping little ones grow up strong, healthy, and naturally nourished.
Dugro Sure Plus Wins Best Growing Up Milk
Launched in 2024, Dugro® Sure PLUS is Malaysia’s only affordable catch-up growth formula, scientifically formulated with 1kcal/ml energy to promote 50% faster growth* in children who are underweight or shorter than their peers.
What sets Dugro® Sure PLUS apart?
- Higher calorie: 1kcal energy in every 1ml of milk
- Highest DHA** content in the catch-up growth category (70.8mg/100g)
- 33 key nutrients to support both physical and mental development
- Up to 40% more affordable^ compared to other catch-up growth brands
- No added sucrose~
Making it the smart & proven choice for Malaysian families who want the best growth results for their children without compromise.
CARRIE Junior Wins Best Kids Head to Toe
For over 20 years, CARRIE Junior has been Malaysia’s No.1 Kids’ Liquid Shower brand — trusted by generations for making bath time safe, nourishing, and filled with imagination.
Enriched with Fruito-E+, a blend of natural fruit extracts, each wash gently nourishes and moisturises delicate skin and hair, keeping little ones clean, soft, and happy from head to toe.
But it’s more than just cleansing — it’s an adventure! Every 1kg and 700g pack comes with a surprise collectible toy, turning everyday showers into moments of discovery and play. CARRIE Junior transforms hygiene into joyful bonding time — CARRIE Time is Fun Time.
CARRIE Junior Wins Best Baby Body Powder
Loved by families across Malaysia, CARRIE Junior Baby & Body Powder is the all-in-one freshness essential that keeps everyone feeling clean, dry, and delightfully scented — from babies to big kids and even adults. It’s gentle enough for delicate skin while delivering all-day comfort and care.
With playful, fruity scents like Cheeky Cherry, Groovy Grapeberry, Yoghurt Apple, Baby Pink & Baby Blue, CARRIE Junior turns everyday hygiene into a fun and refreshing experience that children genuinely look forward to.
But it’s not just a powder — it’s multipurpose magic in a bottle. Use it as a dry shampoo for quick hair fixes, a setting powder for your face, a way to remove sand after the beach, or a sweat-absorbing layer during hot days.
It even freshens up shoes and gym bags with ease! Whether you’re caring for your newborn, chasing after an energetic toddler, or just freshening up on the go, CARRIE Junior Baby & Body Powder is the trusted companion that keeps your whole family smiling and feeling their best.
Eye Level Wins Best Children’s Enrichment Centre
With over 40 years of global excellence and two decades of trusted presence in Malaysia, Eye Level empowers children aged 4–15 to take ownership of their learning journey.
Through a unique self-directed learning approach, Eye Level offers personalised Math and English programmes that build strong fundamentals, critical thinking, and academic confidence — all at each child’s individual pace.
Certified instructors provide expert guidance while nurturing independence, discipline, and a lifelong love for learning.
Whether it’s mastering sentence structure or solving complex problems, Eye Level meets every child exactly where they are — and helps them rise higher, step by step. Because when a child learns at their own level, there’s no limit to how far they can go.
Enfagrow A+ MindPro Wins Best Children Formula Milk For Holistic Brain Development
The early 2 years of a child’s life are the most crucial for brain development a period where the brain grows and develops more rapidly than at any other time – 80% of brain is developed by age of 2.
To unlock their full potential, children need the right nutrition and parental support to help in holistic brain development.
Enfagrow A+ MindPro, the #1 Expert recommended brand, is the only brand^ with MFGM Pro and expert-recommended DHA Plus* levels to support long-term higher IQ & EQ development beyond 5 years, helping prepare children to be future-ready.
Baby
FIFFY Wins Best Baby Laundry Detergent
FIFFY Mites & Bed Bugs Control Baby Laundry Detergent goes beyond basic cleaning — it’s crafted to protect what matters most: your baby’s health and comfort.
Formulated with 99.99% natural ingredients and powered by plant-based surfactants, it effectively eliminates dust mites and bed bugs using the natural strength of tea tree oil and eucalyptus oil. Gentle on delicate skin, anti-residue, and pH-balanced, it’s the safer choice for every newborn wardrobe and nursery linen.
Enriched with natural soap nuts for deep cleansing and deodorising, this eco-friendly detergent is free from formalin, phosphate, and chlorine — giving parents true peace of mind with every wash.
Whether it’s rompers, sheets, or soft toys, FIFFY cleans powerfully without compromise, helping babies sleep better, feel better, and grow healthier.
Tanamera Kidz Wins Best Baby Massage Oil
Rooted in 600 years of Asian perfection, the TANAMERA Kidz Baby Massage Oil range is a gentle, all-natural blend designed to soothe, nourish, and strengthen the bond between parent and child.
Made with 100% natural, cold-pressed plant oils and tropical herbs, this award-winning range is safe even for premature babies and provides comfort from the very first touch.
Available in two purposeful variants — Kidz Baby Spot Massage Oil to ease colic and trapped gas, and Kidz Baby Full Body Massage Oil to promote calm, nourishment, and protection with antimicrobial, anti-inflammatory, and antifungal benefits.
Free from harmful chemicals and artificial fragrances, and proudly Halal certified and Vegetarian Society UK approved, TANAMERA is recognised by the Good Design Awards Japan for its quality and design. Every massage for your baby becomes a loving ritual of care with TANAMERA.
Applecrumby Wins Best Tape Diaper
Designed with love by Malaysia’s trusted homegrown brand, Applecrumby’s SlimDry EasyDay Tape Diapers offer parents peace of mind with every change.
Made 100% Totally Chlorine-Free and dermatologically tested, these ultra-thin diapers are only 2mm thin — yet absorb up to 30 times their weight, keeping baby dry for up to 13 hours. Breathable, Halal certified, and crafted for delicate skin, they’re safe enough for newborns and strong enough for playtime tumbles.
Applecrumby is more than a brand — it’s a commitment to real safety and care, trusted by parents in Malaysia and beyond.
Whether it’s baby’s first nap or a full day of wiggles and giggles, Applecrumby’s SlimDry EasyDay Tape Diapers deliver comfort, performance, and love in every moment.
Applecrumby Wins Best Pull Up Diaper
Applecrumby’s AirPlus Overnight Pull Up Diapers are thoughtfully made for growing toddlers and tired mums who deserve uninterrupted sleep.
With up to 13 hours of dryness and 100% leak protection, this ultra-soft and breathable diaper keeps little ones dry, comfortable, and dreaming soundly — all night long.
Made 100% Totally Chlorine-Free and dermatologically tested, it’s gentle on delicate skin and Halal certified for everyday peace of mind.
Trusted by families across Malaysia and in over 7 countries worldwide, Applecrumby continues to lead with safety, innovation, and love.
From giggles at bedtime to a peaceful morning wake-up, Applecrumby AirPlus Overnight Pull Up Diapers make sure your child — and you — rest easy.
Applecrumby Wins Best Baby Wipes
Applecrumby Premium Honey Wipes are more than just baby wipes — they’re gentle, soothing moments of care for your little one’s skin.
Infused with premium Manuka Honey, each thick and durable wipe is designed to nourish as it cleans, making it ideal for everything from messy mealtimes to delicate diaper changes.
Dermatologist-tested and free from harsh chemicals, it’s safe enough for baby’s face, hands, and body — even for the most sensitive skin.
With over 13 years of trust and baby care excellence, Applecrumby continues to set the standard for clean, natural parenting essentials. Whether at home or on the go, these honey-infused wipes are every parent’s go-to solution for safe, effective, and heartfelt hygiene.
Applecrumby Wins Best Nappy Cream
Applecrumby’s Ultimate Nappy Cream is every parent’s must-have for fast and effective rash relief. Thoughtfully formulated with 100% organic aloe vera juice, this dermatologist-tested cream hydrates, soothes, and protects baby’s delicate skin — all without a trace of harsh chemicals.
Its smooth, non-greasy texture glides on easily, offering calming comfort from the very first touch.
Trusted for over 13 years by families across Malaysia and beyond, Applecrumby continues to raise the bar for clean, safe, and gentle baby care.
From the first signs of redness to everyday protection, this Halal-certified cream delivers peace of mind and skin that feels as happy as your baby looks.
Applecrumby Wins Baby Head to Toe
Bath time becomes bonding time with Applecrumby’s Gentle Shampoo & Bath Wash — the daily essential trusted by Malaysian parents for over 13 years.
Made with natural, non-drying ingredients, this ultra-mild, tear-free formula is dermatologist-tested, Halal certified, and safe enough for the most delicate skin.
Free from harsh chemicals yet rich in nourishment, it gently cleanses while leaving your baby’s skin soft, fresh, and lovingly cared for.
Whether it’s their first bath or their fiftieth, Applecrumby makes every wash a moment of comfort — giving babies a gentle start and parents total peace of mind.
Juniors Wins Best Feather-Soft Diaper
Inspired by the gentleness of a mother’s touch, Juniors Feather Soft Diapers offer newborns the softest start to life.
Crafted with advanced Japanese absorbency, each diaper provides up to 12 hours of dryness and leak protection — ensuring your baby stays happy, dry, and peacefully rested through day and night.
Dermatologically tested and free from harmful additives, dyes, or fragrances, these diapers are safe for even the most delicate skin. Thoughtfully made by Babyshop, a brand trusted by families worldwide, Juniors Feather Soft Diapers deliver not just care — but confidence — with every change.
Maternity
Blackmores Wins Best Prenatal Vitamins
With over 90 years of experience in natural health, BLACKMORES is a brand known and trusted by generations.
Founded in 1932, Blackmores is committed to quality, responsible sourcing, and continuous innovation — all guided by science and sustainability. Each product is made with care, keeping wellbeing and environmental responsibility in mind.
BLACKMORES Pregnancy & Breast-Feeding Gold is specially developed for women from pregnancy through to breastfeeding.
It contains a blend of important nutrients, thoughtfully selected to support nutritional needs throughout this journey. A reliable companion for every stage of motherhood.
Bio-Oil Wins Best Natural Scar and Stretch Mark Oil
Pregnancy changes everything — including your skin. That’s why mums around the world trust Bio-Oil Skincare Oil (Natural): a gentle, 100% natural plant oil clinically proven to reduce the appearance of scars and stretch marks, helping you feel confident through every stage of motherhood.
It’s more than just a product — it’s a game-changer for mums who want to care for their skin in the gentlest way possible.
Made from 14 plant oils and botanical extracts, Bio-Oil Skincare Oil (Natural) is safe for sensitive skin and free from artificial colours, fragrances, parabens, and preservatives.
It’s lightweight, non-greasy, and blends effortlessly into your routine — whether you’re nourishing your bump, thighs, arms, or face. Halal-certified and thoughtfully formulated, Bio-Oil Skincare Oil (Natural) is a safe, natural choice for every mum.
Because every mark tells a story. And every story deserves love.
Shapee Wins Best Postpartum Recovery Belt
Designed with the postpartum journey in mind, the Shapee Exclusive Belly Support Band delivers 360° of gentle compression to aid healing, ease discomfort, and restore posture — all while adapting to your body’s natural changes.
Whether recovering from a vaginal delivery or C-section, this award-winning band supports every mum with comfort and care at its core.
Crafted with skin-friendly bamboo charcoal fiber and breathable mesh, it features a wide, non-slip design that won’t roll or bunch. The crossable Velcro belts mimic fundal massage for improved circulation and support, while its adjustable, stretchable fit eliminates the need to size up or down.
With a bone-free structure ideal for C-section recovery, it’s a must-have for mums who want to heal confidently and comfortably — one day at a time.
Shapee Wins Best Nursing Bra
Shapee is a trusted name in maternity and nursing essentials, known for combining comfort, support, and style at an affordable price.
Shapee has been a multi-award-winning name trusted by Malaysian mums for its maternity and nursing innovations — and the iNVI Nursing Air Bra is no exception.
Thoughtfully engineered for real mum life, it offers a wireless, feather-soft feel with full 360° support, giving new mothers the confidence to move, feed, and rest with ease.
From its seamless cooling fabric to wide-side 3D weaving and one-hand nursing clips, every detail is designed to make breastfeeding smoother and daily wear more comfortable.
Whether relaxing at home or running errands, mums can count on Shapee to keep up with their day all while looking and feeling great.
Tanamera Wins Best Postnatal Care Set
Rooted in 600 years of Asian perfection, the TANAMERA Postnatal Care Set is a complete 10-piece recovery system thoughtfully designed to support mothers physically, emotionally, and hormonally after childbirth.
From herbal baths and massage oils to an abdominal binder, each product is crafted using 100% natural ingredients — free from toxic chemicals, artificial fragrances, and additives.
The set is Halal certified, Vegetarian Society UK approved, and proudly recognised by the Good Design Awards Japan for its excellence and innovation.
Every detail is made with care — to restore energy, relieve tension, and provide holistic support throughout the postpartum journey. TANAMERA believes that when a mother is well cared for, her child thrives — making this set a truly meaningful start to motherhood.
Ren Wins Best Postnatal Recovery Essential
Thoughtfully formulated by experienced confinement nannies, rén is a trusted companion for new mothers navigating the delicate phase of postpartum recovery.
With premium SGS-certified ingredients at its core, rén offers a range of nourishing herbal teas and care sets designed to support the body’s natural healing — easing fatigue, enhancing sleep, detoxifying the liver, and gently restoring strength from within.
But rén is more than just recovery — it’s a reminder that every mother deserves to feel cared for, seen, and honoured.
From the early days of rest to the long-term journey of motherhood, rén delivers comfort and connection through time-tested, holistic practices — helping every mum heal with confidence, care, and grace.
Anmum™ Materna Wins Best Maternal Milk
We’re excited to announce that Anmum™ Materna has been awarded the “Best Maternal Milk” under the Motherhood Choice Awards 2025!
For decades, Anmum™ Materna has been nourishing Malaysian pregnant mums with the best — because mums deserve nothing less. Formulated with absolutely no added sugars yet still delicious, it supports mums’ nutritional needs without compromise.
Excessive sugar intake during pregnancy can increase the risk of complications like gestational diabetes mellitus (GDM) — that’s why choosing the right maternal milk matters.
Why mums love Anmum™ Materna:
- Currently the no. 1 Prenatal Milk Brand in Malaysia*
- The only maternal milk brand with Gangliosides & No Added Sugars
- Formulated with Gangliosides, DHA & MFGM
- Just 2 glasses a day support 100% of Calcium & Folate^ needs
- Contains Prebiotic Inulin & Probiotic Bifidobacterium lactis HN019 (DR10™) for a good gut environment
Family
Sky Worth Wins Best Eye Care TV For Families
Designed with comfort, clarity, and care, the SKYWORTH Eye Care TV Series redefines family screen time.
From binge-worthy evenings to educational afternoons, every moment is easier on the eyes — thanks to Flicker-Free and Low Blue Light technology that reduces strain and supports healthy viewing for growing kids and adults alike.
The Matte Screen Pro with Anti-Glare and Anti-Reflection ensures brilliant clarity in any lighting, while the Find My Remote feature solves one of parents’ most relatable problems.
Trusted globally since 1988 and loved in Malaysia since 2016, SKYWORTH brings innovation and peace of mind to modern households.
Whether it’s homework, movie marathons, or learning through play, this family-first TV brand delivers a smarter, safer, and more connected viewing experience — all with screen care that truly cares.
Babyshop Wins Best Mother and Baby Shop
For over 50 years globally — and with 21+ stores across Malaysia — Babyshop has been the trusted go-to for parents seeking quality, value, and convenience.
From fashion to feeding, nursery to toys, this all-in-one destination brings together everything mums and dads need to support their growing families.
Stocking iconic brands like Avent, Tommee Tippee, Disney, Joie, and Nuna, alongside beloved in-house names like Juniors, Giggles, and Eligo, Babyshop ensures every purchase is backed by reliability and care.
Whether you’re prepping for your first newborn or chasing after a curious toddler, Babyshop makes every parenting moment easier, more joyful, and fully equipped.
Alpha IVF Wins Best IVF and Fertility Treatment Centre
Founded by Dato’ Dr Colin Lee Soon Soo, Alpha IVF & Women’s Specialists is a pioneering name in fertility care backed by science, driven by technology, and deeply rooted in patient-first values.
With revolutionary innovations like EMBRYOSCOPE+ time-lapse incubation, AI-enhanced embryo selection, PIEZO-ICSI, and the One Incubator One Patient system, Alpha IVF achieves an outstanding clinical pregnancy success rate of 87.5%.*
Every advancement is designed to increase the chances of conception while offering couples peace of mind throughout their journey to parenthood.
CryCord Wins Best Stem Cell Bank
Since 2002, CryoCord has been one of Southeast Asia’s most advanced private stem cell banks dedicated to helping families safeguard their future with long-term human stem cell and tissue cryopreservation.
Backed by cutting-edge technology and expert care, CryoCord stands out as a pioneer in medical-grade biobanking trusted by thousands of Malaysian parents.
Fully licensed under the Private Healthcare Facilities and Services (PHFS) Act by the Ministry of Health Malaysia, CryoCord’s state-of-the-art lab is also cGMP-certified to PIC/S standards by NPRA ensuring the highest levels of safety, quality, and global compliance.
From birth to beyond, CryoCord offers peace of mind for parents who want only the best protection for their family’s future.
BEGA Wins Best Cheese Slices
We’re excited to announce that Bega Cheese Slices have been awarded Best Cheese Slices under the Food & Beverages category at the Motherhood Choice Awards 2025!
Made in Australia, Bega Cheese Slices are crafted to deliver creamy, melt-in-your-mouth goodness that the whole family will love. Rich in flavour without the addition of artificial colours and flavours, each slice is individually wrapped for freshness and convenience.
Perfect for busy mornings, quick sandwiches, burgers, or that extra cheesy craving at home. Bega Cheese Slices are not only delicious but also a family-friendly choice that you can trust.
BEGA Tatura Wins Best Cream Cheese
We are thrilled to announce that Bega Tatura Cream Cheese has been awarded the Best Cream Cheese in the Food & Beverages category at the Motherhood Choice Awards 2025!
Crafted with quality ingredients, Bega Tatura Cream Cheese offers a rich, creamy texture and a clean, mild flavor, making it the ideal choice for both sweet and savory culinary creations.
Loved by home bakers and culinary professionals alike, it enhances dishes with its smoothness and versatility, complementing rather than overpowering other flavors.
Whether you are whipping up cheesecakes, pasta sauces, or delightful finger foods for your family, Bega Tatura Cream Cheese is the reliable ingredient you can trust to elevate your cooking experience.
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
For more insightful stories and fun recipes, stay tuned to Motherhood Story!