Motherhood Choice Awards brings together top brands in parenting and childcare every year for 10,000 mums to vote on. From its humble beginnings back in 2019, the Motherhood Choice Awards is slowly changing the parenting landscape by letting mums’ voices be heard.
By voting on their favourite brands, experienced mums can help new mums make the right choice for themselves, their children and their families.
Winners get Best Awards, where they are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award.
Bio-Oil® Wins Best Stretch Mark Care by Malaysian mums in the Motherhood Choice Awards 2022! A familiar and trusted brand for over 30 years, Bio-Oil® is one of the pioneers in the treatment of scars and stretch marks.
We interviewed the innovators behind this brand to learn more about what makes their product such a global success.
Say Goodbye to Stretch Marks
Stretchmarks are a mother’s battle scars. They show that she has been through great struggle and even greater victory. But scars are still scars, and they can often cause significant distress and insecurity.
Time heals all wounds, but the marks they leave stick around pretty much all your life. But there is a way to fade their appearance and loosen their hold, allowing you to love and embrace your body deeply and more sincerely than you ever thought possible.
Scars form when the skin experiences trauma and the body has to work quickly to heal itself, creating excess collagen in the process. Stretch marks, while rarely perceived as such, are a type of scar tissue, which means they are hard to get rid of. Without any treatment, they pretty much stay on your body.
While conventional scar treatments exist, like micro-needling and laser removal, these can often be expensive, invasive, and painful. Bio-Oil® is an alternative mums may consider, especially when applied early on in the recovery process. It works best on new scars but can also greatly reduce the appearance of older scars.
When it comes to motherhood, Bio-Oil® supports the skin during pregnancy from periods of rapid growth by maximising skin elasticity. Therefore, reducing the appearance of stretch marks from forming.
The brand’s trademark secret ingredient is PurCellin Oil
Besides that, Bio-Oil® also contains a restorative blend of vitamins and plant oils known for their benefits for skin health and appearance:
- Vitamin A: Improves skin elasticity, texture and tone
- Vitamin E: Increases epidermal moisture content, resulting in softer, smoother, more supple skin
- Calendula Oil: An antioxidant that helps stimulate the growth of new skin cells
- Lavender Oil: Calming and soothing benefits
- Rosemary Oil: Helps to invigorate and has mild antiseptic capabilities and thus eases congestion, puffiness and swelling of the skin
- Chamomile Oil: Calms, soothes and is particularly beneficial for sensitive skin
Bio-Oil® is hypoallergenic, cruelty-free, and suitable for sensitive skin.
Bio-Oil®: A Trusted Brand for Stretch Mark Care
Bio‑Oil® Skincare Oil was the first oil to undergo clinical trials. The results proved that the product could improve the appearance of scars and stretch marks.
It was the success of these trials that prompted doctors and pharmacists around the world to begin recommending the product.
Today, Bio‑Oil® Skincare Oil is the world’s leading scar and stretch mark product with over 400 skincare awards to its name.
When asked about any future endeavours, Ms Low Hooi Wan, Business Unit Manager of Bio-Oil® Malaysia, said:
“We are currently exploring natural ingredients and formulation to cater to that customer demographic. Our first and newest product in this new line-up is the Bio-Oil® Skincare Oil (Natural), which we have formulated using 100% natural ingredients only. Clinical trial results showed the product to be just as effective as Bio‑Oil®’s original scar and stretch mark product, making it the first time a natural product has been proven to match the performance of a category-leading product,”
Bio-Oil®’s popularity is a testament to their excellent and effective formulation. A formulation that has helped countless women and mothers regain their confidence and self-esteem. Not just to help reduce scars and stretch marks, but also treat dehydrated skin, reduce the signs of aging, and balance uneven skin tone.
“We are proud and grateful to have won this category for two years in a row. Thank you to Motherhood and to Nuren Group for organising this important and prestigious event. We hope our products continue to help all the mothers out there for many years to come,” said Ms Low Hooi Wan, Business Unit Manager of Bio-Oil® Malaysia.
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