A relatively high percentage of young children in developing countries face micronutrient deficiencies. Research suggests that Vitamin A and D are amongst the most common nutrient deficiencies prevalent in children(1), which often results in poor immunity, growth, and development.
Scott’s, the No.1 Brand in Peninsular Malaysia for the Child Health Supplement and Vitamin C (Child) Category recently announced the launch of the Scott’s Gummies with Multivitamin (rich in Vitamins A, B6, C, D & E, and Zinc) that is specially designed to play a role in the growth and development of children of ages five and above.
The Scott’s Gummies with Multivitamin contains the goodness of these essential nutrients for children. At the same time, the gummies come in delicious Apple and Tropical flavours – catering to their preferred taste. The gummies are shaped like lions, monkeys, and crocodiles – making it all the more attractive.
Scott’s tapped into the multivitamin category as it currently covers only 29% in the Child Healthcare Supplement range, with Vitamin C taking up 41% and fish-based supplements covering 30%.
The existing Scott’s product portfolio focuses on DHA for brain development and Vitamin C for immunity. Thus, the company recognised the unmet need for multivitamins that promote growth and development.
“Many children avoid eating certain foods like fish that are rich in Vitamins A, B6, and D, and legumes that are rich in Zinc2. The Scott’s Gummies with Multivitamin has been developed by nutrition experts and dieticians to provide children with essential micronutrients. We still emphasise that a good, balanced diet is imperative to ensure our little ones get sufficient nutrients for their healthy growth,” said Bryan Wong, General Manager, GlaxoSmithKline Consumer Healthcare (GSK Consumer Healthcare).
Wong added, “The company’s vision is to produce meaningful products through innovation that drives growth in the vitamin category for children. A highly trusted brand, Scott’s has a well-established product range that continues to grow and innovate to serve children’s nutrition needs.”
Scott’s was fortunate to have YB Datuk Seri Dr. Noraini Ahmad, Minister of Higher Education, Malaysia grace the virtual launch with her presence. “Scott’s Gummies with Multivitamin is making it easier for parents to help their children consume all these essential vitamins and nutrients on a day-to-day basis in the form of gummies. During this unprecedented COVID-19 times, and now that schools are reopening again, I would like to take this opportunity to urge parents to always keep your children strong and strengthen their immune system. Their health and safety should always be a priority,” she said.
Scott’s collaborates with Watsons Malaysia in an effort to engage consumers to enjoy exclusive offers when they purchase via the Watsons e-commerce platform. Consumers who make a purchase of RM100 and above will receive a free gift.
Furthermore, participants of reality game show, Gen Z and Z Power sponsored by Scott’s Gummies, featured on TV3 and 8TV respectively, were present at the event. They were engaged in a series of exciting games and activities.
The new Scott’s Gummies with Multivitamin in Apple and Tropical flavours retail at a recommended retail price of RM 46.50 for a bottle of 60s and RM 12.60 for a pack of 15s, and can be purchased at all leading pharmacies.
References:
- Poh, B., Ng, B., Siti Haslinda, M., Nik Shanita, S., Wong, J., Budin, S., . . . Norimah, A. (2013). Nutritional status and dietary intakes of children aged 6 months to 12 years: Findings of the Nutrition Survey of Malaysian Children (SEANUTS Malaysia). British Journal of Nutrition, 110(S3), S21-S35. doi:10.1017/S0007114513002092
- Sharif Ishak, S. I., Shohaimi, S., & Kandiah, M. (2013). Assessing the children’s views on foods and consumption of selected food groups: outcome from focus group approach. Nutrition research and practice, 7(2), 132–138. https://doi.org/10.4162/nrp.2013.7.2.132
Trademarks are owned by or licensed to the GSK group of companies. PM-MY-SCT-21-00060.
About GlaxoSmithKline (GSK) Malaysia
GSK Consumer Healthcare is one of the world’s leading over-the-counter consumer healthcare companies; developing and marketing a portfolio of globally recognised, consumer-preferred, and expert-recommended brands across a number of categories. These category-leading brands include Panadol, Sensodyne, Parodontax, Polident, Scott’s, Eno, and Voltaren.
GSK Consumer Healthcare is one of GSK’s three global businesses, alongside Pharmaceuticals and Vaccines, with a common purpose to enable people to do more, feel better, and live longer.
Scott’s first started back in 1873 in New York City, where the search for a new preparation method that will give cod liver oil a more agreeable taste was created.
For nearly 150 years, Scott’s has dedicated to helping families embrace the daily possibilities in life. Driven by GSK’s values and mission, and embodied by the iconic fisherman, Scott’s work tirelessly to provide the very best in everyday nutritional healthcare – keeping families healthy, protected and prepared, so they can make the most of every moment.
Scott’s in Malaysia has been available for nearly 60 years; comes in a range of products – aiming to help support development, immunity, and growth every day.
The Scott’s products available in Malaysia are – Scott’s Gummies with DHA, Pastilles with Vitamin C (Mixed Berries, Peach, Orange, Mango), and Scott’s Emulsion (Original and Orange flavours).