Nuren Group, the household behind the e-commerce, community, and content platform, Motherhood.com.my launched a new mum influencer community platform – Ibuencer.com in conjunction with Ibuencer Award 2020, recognizing top mum influencers in Malaysia on September 3, 2020.
Powered by data-driven approaches, Ibuencer.com is designed with the envision to become the largest mum influencer community in South East Asia, where it gathers all mum influencers that we call as Ibuencers and brands to connect and create a wonderful ecosystem of consumers in Malaysia, Singapore and Thailand.
Taking place at the I-City Convention Centre (iCCC), Shah Alam, the launch ceremony was officiated and opened with a Welcome Speech by Petrina Goh, Founder and CEO of the Nuren Group and Farhana Nasir, the Marketing Manager of Motherhood Malaysia.
Petrina started off by sharing the Motherhood journey where it grew from being an online shopping site for maternity, baby, and children’s products to the launching of the very first Influencer campaign featuring the Motherhood VIP box back in 2017.
“When we started Motherhood 5 years ago, our vision is to be the largest platform for mums by mums,” she said. “Since then, Motherhood has relentlessly expanded its reach to mums by offering guidance and parenting content, and good quality products, all at the convenience of parents anytime, anywhere.”
“I recalled, it was around the year 2017, when Motherhood launched our very first Influencer campaign, featuring the Motherhood VIP box with our sponsor, Astra Baby. We collaborated with 60 mum influencers and since then, our mum communities have grown multiple folds and our brand grown tremendously by word of mouth,” she said.
With over 5,000 active growing mum influencer across South East Asia, she continued to officially introduce the platform, Ibuencer.com – connecting brand advertisers with celebrity mums by sharing their motherhood journey as well as creating brand awareness.
“Today, we officially introduce Ibuencer.com, as a platform to honour our top-performing influencers (Ibuencers) with the goal to connect the Ibuencers to the right campaign and brand.”
Also, speaking at the event was Farhana Nasir, the Marketing Manager of Motherhood Malaysia, giving more insights about the launch of the new platform as well as officiating the Ibuencer Awards 2020.
“We have concepted Ibuencer in a way that as a community, it grows in numbers with continuous support planned throughout this year and the next such as our monthly Ibuencer Tea-Party to enable all new and experienced influencers to connect and to share. As a platform, our team built a seamless app equipped for Ibuencers to access & gain new opportunities to take part in new product launches or campaigns.”
“For brands, Ibuencer is enabling brands to get connected with the right ibuencer that fits brand profile & business objective in a more customisable way,” she said.
!buencer Awards 2020
The event proceeded with celebrating Top 21 Mum Influencers that have collaborated and made positive contributions to both Motherhood and the brands.
Among the Top Ibuencers are Aida Sue, Ain Azmy, Ainan Tasneem, Ashikin Hassan, Dhaniyah Ridzuan, Diana Nuzuin, Diera Dylan, Dr. Fatin Liyana, Hajar Lee, Iman Abd Rahim, Intan Ezreena, Nabilah Othman, Nur Syahirah, Sha Rissa, Shira Tajudin, Shuhada Rahmat, Sofea, Syaf Latif, Tira, Zaty Kefli and Zuliana Eusoff.
The award features over micro to macro influencer ranging across different categories such as Pregnant Mums, Mums with Newborn, Career Mums, Family Influencers, Foodie, Fashionista, Lifestyle, Celebrity Moms and Dad Influencers.
All top 21 ibuencers received an exclusive “Ibuencer Awards” trophy, 1 set cupcakes with a personalized name, and plenty of gifts from the sponsors – Avene, KLORANE, Baby Carrie, Drypers, Wardah, Jordan, Astra Baby, FIFFY, Cetaphil and Philips AVENT.
The ceremony ended with the official launch of the highly anticipated Motherhood Baby Fair that began on Thursday, 3 September to Sunday, 6 September 2020 from 10 am to 10pm at i-City Convention Centre (iCCC), Shah Alam.
About ibuencer.com
Ibuencer.com is South East Asia leading mum & family focused influencer platform, powered by a data-driven approach that creates word-of-mouth advocacy for your brand. Founded in 2019 with offices in Malaysia, Singapore and Thailand, we have over 5,000 active growing mum influencers across South East Asia. Check out the ibuencers success stories on how our influencer marketing solution helps advertisers engage the right talent for the right campaign, hence creating optimal social awareness & engagement for their brand. Visit us online at https://www.ibuencer.com/.
About the Sponsors of Ibuencer Awards 2020
1. Philips AVENT – Philips AVENT is a leader in mother and childcare products, where they are the #1 Brand recommended by Mums worldwide*. It was initially known as AVENT, which came from the sub-brand Avent Naturally before it was acquired by a Dutch company, Philips and renamed it as Philips Avent in 2006.
2. Baby Carrie – Baby Carrie is a new baby range under the popular brand across the nation – CARRIE. “Trusted by Parents, Loved by Kids”, CARRIE offers two premium range of children’s toiletries; CARRIE Junior & CARRIE Bac Buster, that help you bond with your little ones by making their bath time a fun time.
3. Drypers – Drypers is the leading baby diapers brand in Malaysia for more than 16 years. Drypers diapers are proudly made in Malaysia by SCA Hygiene Malaysia Sdn Bhd for Malaysian. Over the years, Drypers has a wide range of baby diapers and baby products to suit your baby’s needs.
4. Jordan – Jordan is a Scandinavian brand that has been caring for people’s teeth since 1927. Jordan’s range of good quality products are designed to make people’s dental care routine as uncomplicated and encouraging as possible – combining superior functionality with stylish designs.
5. FIFFY – FIFFY is a homegrown brand and a family-owned business which has executed a simple, but a strategic move to attain leadership in manufacturing and distributing baby products in Malaysia since the late 1980s. Today, FIFFY has 17 own boutiques across East and West Malaysia and is growing over the years.
6. Cetaphil – For 70 years, Cetaphil products are developed and tested under rigorous clinical conditions to provide the highest quality skincare solutions delivered to consumers.
7. Astra Baby – Astra Baby Sdn. Bhd. is one of the largest baby product distributors in Malaysia. Astra Baby is the authorized distributor for some of the most notable baby brands in the world which includes Philips AVENT, Nuby, AstraGuard, and also some well known local brands.
8. KLORANE – Since 1965, the concept of Pure Botanical Care was born by Pierre Fabre. Combining the power of plants with the best of science, KLORANE provides effective botanical products suitable for the entire family. 1 Plant = 1 Solution.
9. Avene – Avene’s rich history had a humble beginning in a lovely old village located in the Orb valley, Southern France. It all started when the Marquis de Rocozel’s horse was suffering from stubborn pruritus and healed after a few swims, and that is how the soothing, anti-irritating properties of Avène Thermal Spring Water were discovered, in 1736.
10. Wardah – Wardah, the brand that is well-known for its cosmetics and skincare lines, begins with an inspiration – inspiration to become an important part of life for women in Indonesia. Invented in 1995, Wardah brings a simple vision: Fulfilling the need for halal cosmetics.