It was a highly successful launch held at Signature at the Roof, 1 First Avenue, Bandar Utama on May 3, 2019. After three years of being the No:#1 online parenting platform in Malaysia, Motherhood.com.my announced their next stage of growth for the company ─ through brand recognition and partnerships ─ the first of which was the Motherhood Choice Awards 2019.
The event, which began at 3pm, saw over 100 attendees and guests thronging the lounge and restaurant to be a part of the occasion.
Petrina Goh, Founder and CEO of the Nuren Group which runs the Motherhood.com.my content, community and commerce portals, then opened the event with her Welcome Speech.
“Motherhood is a name that stands for the love, values and ideals of motherhood and family,” she said. “This award is an appreciation of the contribution of all the brands and vendors that have put effort, sweat, innovation and quality into their products and services in order to enrich the parental journey ahead. Motherhood would like to this opportunity to thank you and to honour and recognise your product.”
She went on to share the Motherhood journey for the last three years where she said it grew from being an online shopping site for maternity, baby and children’s products and services to a bustling community with content that helps brands to connect and to engage and also address pressing issues and concerns brought up by Motherhood’s mom community.
“I am also pleased to announce our regional presence today. We are in three countries: Malaysia, Thailand and Singapore, reaching out to millions of mums every year.”
In response to the demands of mums, she continued to say that they launched ParentCraft ─ the monthly antenatal class to provide parents with hands-on knowledge on how to prepare and care for their baby.
“Our ParentCraft classes are supported by a team of qualified experts and specialists dedicating their time and effort to make the parenting journey easier. Since its launch in November last year, we have more than 700 participants in our Parentcraft Class,” she revealed, adding that the ParentCraft partner Women Wellness Blueprint would be introduced later in the evening followed by their new partner OrphanCare Foundation, who would be signing an MoU with Motherhood that day.
“Motherhood is not just about business success,” she said, adding that Motherhood believes in giving back to society and to the community. “Partnership with OrphanCare will thus add a new dimension to ParentCraft and add further depth and understanding to the motherhood journey.”
Revelation of the Motherhood Choice Awards 2019
The event proceeded with celebrating the brands that have made positive contributions to mum’s community. Presenting this segment was Motherhood Choice Award’s Project Manager Jonathan Lim who explained about the awards and showed a video presentation of the brands that have been nominated so far. Some 80-over brands were showcased with rounds of applause coming from the floor as anticipation for the winners was high. Nominations for the top products are still on-going and award winners will be announced in June.
Motherhood Unveils Official Brand Page Partners
[dropcap letter=”T”]he next event highlighting Motherhood’s series of partnership plans was the launch of the Official Brand Page on Motherhood.com.my. Nestle Malaysia announced their partnership with Motherhood.com.my with the unveiling of their Official Brand Page on the Motherhood platform. With this Brand Page, Nestle is now able to combine strengths from their own campaigns with Motherhood’s and leverage on the increased audience pool to create awareness for their brand and showcase their products.
The Official Brand Page is a feature allows brand owners and authorised distributors to create a one-stop hub to manage their content, e-commerce and community. At the same time, the hub which guarantees information shared and products sold are 100% authentic and fully registered, also aims at creating stronger brand loyalty among the millions-strong members and followers of Motherhood.com.my.
Unveiling their Brand Page were the Nestle team comprising Eu Khean Wong, Kenny ─ Business Executive Officer, Nestle Infant Nutrition; Lim Sze Mun ─ Digital Consumer & E-Commerce Manager; Daniel Chuah ─ Key Account Executive (E-Commerce) and Naveensegram ─ Digital and CEM Manager, Nestle Products Sdn Bhd.
“Nestle has been a strong partner with Motherhood since we started. We are absolutely delighted to onboard the Nestle Official Page for Nestle’s Startwell2gether division. Now Nestle’s team can leverage on Motherhood’s strong mom and kids audience pool to showcase their popular products, create brand awareness and most of all, build a loyal community within our community,” said Petrina Goh, adding that they are targeting to partner 30 brands to launch their Official Brand Page by the end of 2019, and looking at launching this feature across their regional platforms – namely Motherhood.co.th and Mamahood.com.sg.
MoU between OrphanCare and Motherhood’s ParentCraft
[dropcap letter=”T”]he third partnership that was sealed that day saw the signing of the MoU between Motherhood’s ParentCraft programme and OrphanCare Foundation.
As announced earlier, ParentCraft’s on-going partner Lavinia Chew of Women’s Wellness Blueprint (WWB) was called up on stage to share a little about the programme’s progress so far.
Lavinia said as ParentCraft’s partner, the objective is to provide medically-based education and information to new parents regarding the process of pregnancy, delivery, post-natal recovery and the caring of newborns. The topics included in the classes are nutrition for mum and baby, post-natal mental preparation, delivery process, understanding the changes to the body, breastfeeding techniques and introduction to paediatric first aid as well as baby bathing and pilates exercise for mothers. The instructors comprise a psychologist, nutritionist, physiotherapist and pilates instructor, maternity nurse, and an Obstetrician and Gynaecologist.
Yusila Yusof, Chief Operating Officer of OrphanCare Foundation then came up to introduce OrphanCare Foundation whose objectives include saving babies who are at risk of abandonment and deinstitutionalizing those currently in orphanages or homes and putting them back into family-based care.
“OrphanCare is looking forward to create more awareness by taking part in ParentCraft class on 11th May this year. We would like to thank Motherhood.com.my for this collaboration and the intention to donate a portion of the ParentCraft ticketing proceeds from this class to us, which will surely help to support our community programmes in saving abandoned babies and pregnant girls who are under our care. We hope this MOU will open doors for us to have more support from other organisations,” she said.
With the signing of the MoU, the event came to its conclusion with a spread of food and drinks amidst an upbeat atmosphere of networking and mingling.