Mead Johnson Nutrition today launched its Activate Your Immunity, Stay Protected campaign led by adult nutritious milk, PROVITAL Immuna Plus. The campaign is a collaboration with the Malaysia Society of Allergy and Immunology (MSAI) in conjunction with World Immunity Month. The community awareness campaign comes at a crucial time in light of new viruses that continue to emerge. The educational campaign aims to empower Malaysian adults to take charge of activating their immunity so that they can stay protected during these uncertain times.
The Activate Your Immunity, Stay Protected campaign calls for Malaysians to first self-assess their immunity levels with the Immunity Calculator which is backed by science and endorsed by MSAI. Malaysians can check their immunity score here.
“PROVITAL Immuna Plus is one of the most significant brand launches in Mead Johnson Nutrition’s 117-year history and we are excited to deliver this scientifically formulated product to Malaysian adults who want to live their best life. We saw a meaningful need for an awareness campaign as new viruses and germs continue to emerge, including the more common flu. We have to be constantly vigilant of our immune health. Hence, we are happy to have MSAI onboard on this journey to make Malaysians stronger. Over the last two years, we have learnt that it is very important to have strong immune health to protect ourselves. As we are currently moving towards the endemic phase, it is key for the community to improve their overall immunity level. Moreover, our immunity weakens as we age, increasing our risk to infections if we do not have a good nutritional status. Finding the time to take care of ourselves nutrition wise can be challenging for some people, and PROVITAL Immuna Plus was developed to address and support our immune system as we age,” said Gonzalo Balcazar, General Manager of Mead Johnson Nutrition Malaysia, Singapore and Vietnam.
He added, “The campaign aims to encourage Malaysian adults to stay protected and stay on top of their health by activating their immunity. When our immunity declines with age, it becomes important to support and strengthen our bodies’ natural defense by consuming the right nutrients that our body needs. Our immune health and immune function depend on the presence of certain nutrients. Even a marginal deficiency in some nutrients could adversely impact the immune function. Through this campaign, we hope to reach out to Malaysians to check their immunity level and raise awareness on the importance of having good immunity.”
During the campaign, Mead Johnson Nutrition provide PROVITAL Immuna Plus samples to the public at corporate offices, markets, and PPV centers including sampling to frontliners, so they could stay protected.
Commenting on the campaign, Dr. Kent Woo, President-Elect of MSAI said, “The Immunity Calculator is a good gauge to self-assess your immunity level. This self-assessment tool is also a convenient way to find out how your immune system is doing to help the individual decide on whether to seek medical consultation or adapt their lifestyle through proper nutrition, exercise and good lifestyle habits. The lower the immunity score could indicate the higher your risk of staying protected. Through proper nutrition, exercise and good lifestyle habits the level can be improved.”
Joining the call to encourage Malaysians to activate their immunity with Provital is MSAI and award-winning entrepreneur, producer, director and actor, Puan Sri Tiara Jacquelina as well as radio hosts Chan Fong and Cheryl Lee.
A defining element of PROVITAL Immuna Plus formula is the Triple Immunity Protection, a unique blend of nutrients selected to support a healthy immune system. This blend includes yeast beta-glucan that helps to activate immune responses to fight against infections and colds, selenium to regulate the body’s immune functions and vitamin C to strengthen your immune system1,2,3. According to research, 9 out of 10 adults reported no cold and sore throats symptoms after 12 weeks on yeast beta glucan4. Provital provides 204mg of yeast beta-glucan (2 servings/ day) which is the recommended level effective in supporting immune system that is prone to colds4.
To find out more on the Immunity Calculator and the campaign, please go to www.provital.com.my or Facebook page (Provital Malaysia).
Reference:
- Fuller R et. al Nutrition 2012. 2. Guilin OM et.al. Nutrients 2019. 3. Carr AC, Maggini S. Nutrients 2017. 4. Talbott SM et. al 2012
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