Danone, a leading food and beverage company specialising in nutritional products in Malaysia has launched a new and improved version of its leading milk brand AptaGro. Backed by over 40 years of pioneering research, AptaGro is Danone’s most advanced growing up milk formula in Malaysia.
With a sharp focus on the importance of supporting immune system in children from a young age, the improved AptaGro is formulated with ActiveDuoBio+. It is the only growing up milk formula in Malaysia with 1 Billion Probiotics^, unique mix of Prebiotics GOS/lcFOS (9:1) and highest DHA** (Docosahexaenoic Acid).
The brand’s ambition has always been for children to have a “Strong Smart Start” and supports parents to raise resilient children, which they have shown through their various endeavours to educate and empower parents with different initiatives such as their 24-hour careline.
Education articles and their constant innovation of well-loved products such as the new and improved AptaGro. AptaGro works to support the child’s growth and development, backed by a toddler study in Europe and Asia2. It also contains the highest DHA** – a nutrient that is essential to a child’s brain and learning development, which helps in meeting international expert recommendations3.
Commenting on the launch of the product in Malaysia, the newly appointed Country Manager, Danone, Malaysia, Vera Saw, said, “At Danone, we believe that a healthy start plays a pivotal role in determining the success of a child’s future.
“Since immunity has become a priority, and resilience a crucial quality in today’s world, Danone endeavours to support parents in their journey to adopt healthier eating and drinking choices for their toddlers and has been chosen more than 2 Million times by mums in South East Asia1.”
“At Danone, we think about both the child and parent which is why we’ve established the 24-hour careline for parents to call in when they need assistance or further explanation on the product.
“We believe in demonstrating our commitment to parents and this starts with giving them the knowledge they need to make the best choices for their children.
“The improved and scientifically formulated AptaGro has the ambition to nurture a child’s stronger immunity and sharper mind so that parents can confidently expose them to the world, to build his/her resilience. At AptaGro we hope that our scientific progress meets every parents’ and child’s needs.
“It comes from Europe’s No 1* Company in Milk Formula for Children and is backed by strong science that works to provide your child with our best, so that they can be ‘One Step Ahead!” she added.
