In celebration of the Year of the Dragon, The Exchange TRX’s Lunar New Year campaign brings to life ‘The Silk Story’—a prized material that was once a catalyst for the trading of commodities, culture, and knowledge between the East and West.
‘The Silk Story’ will see The Exchange TRX transformed into a living canvas, inviting guests to explore the significance of silk and its role in binding different communities together from now to 18 February 2024.
“As the social heart of KL’s newest international financial district, The Exchange TRX hopes to bring local and international communities together, replaying the role silk had in cementing the prominence of Chinese culture internationally.
Just as how TRX City Park showcases the biodiversity of Malaysia, The Exchange TRX will highlight the culture, heritage, and core ideas of what make this country so unique,” says Mitch Wilson, Project Director of The Exchange TRX and Head of Retail at Lendlease Malaysia.
“As a beacon of cultural diversity, The Exchange TRX honours the traditions of multi-cultural Malaysia by creating campaigns that forge a unified community experience and celebrates our collective heritage,” he continues.
The Exchange TRX will be transformed into a spectacle of festive delights, featuring captivating decorations from an intricately-crafted giant revolving silk lantern with a mythical dragon flying through, to ornately decorated pop-ups and a magnificent animated dragon intertwined with silk that will run the length of the three-storey flat iron screen.
Interactive experiences such as Lunar New Year craft workshops will also allow guests to engage with the rich and tactile nature of silk in a hands-on way, fostering the sharing of skills and knowledge to strengthen community bonds and preserve cultural traditions.
There will also be performances held on weekends: from an Oriental music ensemble, traditional dragon and acrobatic lion dances, silk dances as well as a Lunar New Year performance by Taylor’s International School.
As part of this auspicious celebration, The Exchange TRX will be joining hands with its retailers on initiatives that positively impact the community.
Teaming up with UNIQLO, the retail and lifestyle hub will donate T-shirts from the brand’s latest Lunar New Year UTme! collection to 50 children, with each child receiving a uniquely customised T-shirt based on their zodiac sign.
The Exchange TRX will also collaborate with upscale supermarket, Mercato, to provide Lunar New Year goodies for 100 families with the Suriana Welfare Society Malaysia.
Throughout the campaign period, guests who spend RM388 in a single receipt will receive an exclusive, intricately designed angpow packet set.
UOB or Citi-branded cardmembers who spend RM288 in a single receipt can also take home the elegant angpow packet set in addition to receiving RM20 worth of Seibu gift vouchers.
Guests can also indulge in the exquisite charm of an opulent tea set, a testament to oriental artistry.
This exclusive gift awaits those who make a cumulative purchase of RM2,888 in two receipts.
UOB or Citi- branded cardmembers who spend RM2,288 in two receipts will receive the lavish tea set alongside Seibu gift vouchers totalling RM200.
For more information, visit: https://www.theexchange.my/, or follow The Exchange TRX on Facebook and Instagram.
For more insightful stories and fun recipes, stay tuned to Motherhood Story!