Mother, Baby & Kids

Unlock Your Child’s Brainpower: The Secret to Raising A Future-Ready Genius

Did you know that 90% of brain development occurs before the age of 5?

Establishing the right foundation in these early years is crucial.

In today’s fast-paced environment, parents recognise the importance of preparing their child to be future-ready—and a robust A+ nutrition foundation is key.

Traditionally, most of us have always equated being future-ready with academic success and high IQ, but there’s more to a child’s development than test scores.

It’s now understood that high IQ in combination with EQ is the recipe for raising a future-ready child. While IQ promotes learning and focus, EQ boosts emotional intelligence and behavioural regulation.

Choose the Right A+ Nutrition for Long Term Higher IQ and EQ Development

Diet influences not only our children’s bodies but also their minds.

What we feed them becomes the building blocks of their cells, including their brain cells!

This is why nutrition plays an important role in holistic brain development.

MFGM, or milk fat globule membrane, is a complex blend of lipids and proteins that plays a crucial role in children’s brain development. 

MFGM has recently been shown to be a key nutrient in promoting both IQ and EQ development.

According to the latest study, children who were fed formula with added MFGM demonstrated improved brain performance (higher IQ, processing speed, problem-solving skills and behavioural regulation) beyond 5 years of age.

This nutrient has been shown to promote holistic growth, including learning, thinking, emotional intelligence (EQ) and physical abilities.

It also boosts IQ, critical thinking, skills development, speech development and overall cognitive growth which helps children navigate the problems of daily life with greater ease and flexibility.

In essence, MFGM, combined with expert recommended DHA levels*, is a potent combination that nurtures children’s holistic brain development, laying the foundation for their future success.

However, not all growing up milk formulas in the market contain MFGM nor do they fulfill the expert recommended DHA levels which is between 10 to 12 mg/kg body weight for children 12 to 24 months or 100 to 150 mg DHA+EPA for children between 2 to 4 years old. 

Research shows that MFGM, a powerful nutrient found in milk, has been scientifically proven to bestow cognitive neurobehavioural benefits on children, such as boosting both IQ and EQ. 

Enfagrow A+ Mindpro is the only growing-up milk^^ with expert recommended DHA level and MFGM that provide higher IQ and EQ benefits beyond 5 years,   to give your children the best start they need for a bright and successful future.

Enfagrow A+ MindPro: Trusted by Parents and Experts

Dear parents, look no further in your quest for the ideal A+ nutrition to support your child’s comprehensive brain development with enduring benefits.

Scientifically formulated to nurture holistic brain development in children aged 1 year and above, Enfagrow A+ MindPro stands as the foremost choice.

With over 120 years of science and innovation in children’s nutrition, Enfagrow A+ MindPro is committed to nurturing A+ kids with long-term well-rounded IQ & EQ development to help them thrive in the future.

Not only is it the leading expert recommended brand^ in Malaysia, but it has also been the top choice of Malaysian mums, recognised as the Best Growing-Up Milk in Parents’ Choice Award for three consecutive years!

Choose Enfagrow A+ MindPro—the only brand with MFGM and expert DHA levels* for long-term development in IQ and EQ that lasts until school age.

Support your child with A+ nutrition to be a step ahead of the rest.

Looking For Growing-Up Milk with Easy-to-Digest Protein?

Try Enfagrow A+ MindPro Gentlease, designed for children with sensitive tummy who may experience tummy discomfort.

It is scientifically formulated with partially hydrolysed proteins for easy digestion as well as MFGM and expert recommended DHA level* for IQ and EQ development.

These smaller protein molecules are able to be digested much easier and faster, making it gentler on sensitive tummies.

Insta Mums Love Enfagrow A+ MindPro and You Will Too

By feeding your child Enfagrow A+ MindPro and providing them with a stimulating and supportive environment, you can help them reach their full potential and become an A+ Kid!

 *FAO/WHO recommends daily dietary DHA intake of 10-12mg/kg body weight for children 12-24 months or 100-150mg DHA+EPA for children 2-4 years old.

^Claim based on 2023 MJN HCP Brand Health Tracker –wave 9 report


Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.


For more insightful stories and fun recipes, stay tuned to Motherhood Story!