Mother, Baby & Kids

Wise Choices, Flourishing Future: Smart CNY Feasts with Ayam Brand (No Preservatives, No MSG)

ROAR! The Year of the Wood Dragon is around the corner!

Chinese New Year is the passport to feast and we (maybe it is only me) like to tell ourselves that what we consume ‘does not matter’, bluffing ourselves so we can have everything during the reunion dinner and festive meal spread.

To be sure, there is no problem with feasting; but sometimes, the guild does gnaw at us.

Nevertheless, it is the vibrant Chinese New Year celebration that takes centre stage and… what if I told you that I am going to let you in on a secret that will make your meals healthier with much less work?

Imagine serving meals packed with Omega-3 and protein, free of preservatives, without preservatives and added MSG in a jiffy.

That is what Ayam Brand offers busy but health-conscious families this Chinese New Year.

CNY without Compromise

Forget what I said earlier because gone are the days when indulging in festive delights meant compromising on nutrition.

Ayam Brand, a brand synonymous with quality, offers a range of convenient and healthy products that allow the designated ‘chef’ (mum, dad, grandma or grandpa) to celebrate CNY without compromising on their commitment to the wellbeing of their loved ones.

Consider using Ayam Brand’s canned tuna chunks in olive oil for your Yee Sang!

Its rich texture and light tuna flavour add a modern twist to the classic dish.

Tuna is low in calories and carbohydrates but packed with protein and promotes weight management.

Hence, tuna will be an amazing and cost-effective swap this CNY!

Let convenience and health join hands this CNY, allowing you to whip up delectable dishes without sacrificing precious family time.

Generational Wisdom, Modern Magic

Every family has their version of ‘kochabi’ (old-time taste)—it may be nestled within your grandmother’s recipe box, wrapped together with generations of stories, seasoned with laughter and love.

This year, let Ayam Brand weave its magic into these cherished traditions.

I will always remember the scene in Crazy Rich Asians where the family wraps dumplings together in preparation for the matriarch’s birthday.

Dumplings represent wealth and prosperity. If your family has not started this tradition, it’s never too late to start this year.

While you’re at it, consider swapping the meat with Ayam Brand Button Mushroom or Ayam Brand Sardines in Tomato Sauce!

Mushrooms are a much healthier and more sustainable alternative that does not completely sacrifice the ‘kochabi’ as it still holds great flavour and texture.

They are also one of the only foods with natural Vitamin D (yes, like the Vitamin D we need from sun exposure), essential for a strong immune system and bone structure.

Sardines are a brand new take to the tradition, but who is going to say no to more ‘abundance’, right?!

Mix the Ayam Brand Sardines in Olive Oil with green onions and minced ginger for a new and delightful take on dumplings.

And for a healthier take on the ever-popular Bee Hoon, swap fatty meats for Ayam Brand Tuna’s protein-packed goodness, creating a lighter yet equally satisfying family feast.

Waste Not, Want Not

The famed blessing ‘Nian Nian You Yu‘ (年年有余), in its direct translation, means ‘Year Year Have Surplus’—it also wishes the receiver an abundance of life year after year.

In the ethos of abundance and prosperity, Ayam Brand encourages families to embrace sustainability in their culinary endeavours.

Sometimes, after reunion dinners and other CNY feasts, there are leftovers.

Ayam Brand helps you embrace the resourceful spirit of our ancestors with ingenious ways to minimise food waste.

Leftover sardines become a flavourful filling for spring rolls, which signifies gold bars.

And spring rolls are often consumed during CNY to ring in wealth for the new year.

Many of us may already know this, but if you didn’t, noodles signify longevity and good health. So many families consume noodles during CNY.

If you have extra noodles, try a healthy remake by adding Ayam Brand’s canned tuna chunks in olive oil to make a healthy bowl of noodle salad.

What a way to make the most out of your ‘surplus’!

Armed with canned products that preserve both flavour and nutrition, mums can embark on a journey of resourcefulness, transforming leftovers into culinary delights that embody the essence of ‘Waste Not, Want Not.’

Every morsel saved is a tribute to the wisdom of ‘Nian Nian You Yu‘, a reminder that abundance lies not just in excess, but in mindful creativity.

This CNY, let Ayam Brand be your partner in crafting smart, delicious feasts that honour tradition while nurturing the healthy and wellbeing of your loved ones.

Get creative, get festive, get health and be happy this Year of the Dragon!

With Ayam Brand, it is always ‘Nian Nian You Yu‘ to you and your family, year after year.


Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.


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