One out of every five mothers is a millennial, according to a study run by KRC Research. As millennial mothers, we are different from our mothers in how we juggle parenting and career. Multi-faceted and constantly evolving, we take on many roles at home and work. We are always connected to technology, consuming a lot more information, and using it to curate a parenting style most suited for us and our child’s needs.
Above all, we are concerned about providing for our child, especially when it comes to nutrition. As they approach toddlerhood, mothers plan and research on the most suitable formulated milk powder for our precious bubs.
Your child needs the right nutrients for their growth and development. Safe from a few niche formula milk types catered for children with special dietary needs, most formula milk is made from cow’s milk. It then goes through milk improvement processes – making it suitable for children.
However, parents today do not just want to know about what goes into the formula milk; they also want to know its origins. Here are some questions that go through a mother’s mind when they are deciding on a formula milk brand:
- Where is the milk from?
- Are the cows that are milked healthy?
- Is the milk safe for my child to consume?
- Has the milk gone through sufficient quality checks?
- What types of quality control processes have been done on the milk?
- How do I know if the milk is genuine?
It shows that product transparency for authenticity, safety, and quality assurance is crucial when it comes to making informed decisions. Pregnant mothers want to know that they are feeding themselves with the best, so their womb gets the best. Mothers of growing children want assurance that their children are drinking milk from known sources rather than questionable ones. They also want to know if these formula milk brands are in control of the supply chain.
In light of this, Friso Gold® has built a bridge to answer the concerns of mothers today.
Introducing Friso Gold® TrackEasy
What better way to educate millennial mothers than to put the information they want at their fingertips? Fewer complexities of reading ‘microscopic’ text on formula milk tins, Friso Gold® TrackEasy is a simple and accessible way for mothers to trace the origins of the milk. From the farm locations, milk collections, and packaging dates, final quality checks, up until the export and arrival dates, all these details are on full disclosure when you scan the QR codes at the bottom of every Friso Gold® 900g tin.
According to DLMI Managing Director, Mr. Tarang Gupta, “TrackEasy QR code allows parents to trace the full journey of the Friso Gold® product from our farms in the Netherlands and be assured of the authenticity, safety, and quality of Friso Gold® – emphasising the importance of food security. This gives assurance to all our mothers of how this product was made, with the best quality.”
How to use Friso Gold® TrackEasy
Keeping in tune with what millennial parents want, Friso Gold® has developed an industry first, state-of-the-art solution that enables you to trace the source of the milk in each Friso Gold® tin you intend to purchase.
You do not need to wonder where your child’s milk comes from anymore. Thanks to the smart packing innovation using cutting edge technology, you can scan QR codes at the bottom of every Friso Gold® 900g tin and go on a journey that unveils the milk content journey.
OUR FARMS – Find out the farm locations, where the cows roam. You also have access to a 360° view of the farms in the Netherlands, information on farm checks, and cow health checks.
MILK COLLECTIONS – The cows are milked using intelligent systems for auto milking. It is then immediately transported to the factories at no higher than 4⁰C to ensure optimal freshness. You can access information on transportation and quality checks run.
PACKAGING – View packaging checks that go on as LocNutri
FINAL QUALITY CHECKS – View the final quality assurance checks before it leaves the factories.
EXPORT APPROVAL and ARRIVAL to MALAYSIA – Know when your Friso Gold® left the Netherlands and arrived in Malaysia.
It is not just a convenient feature, but a crucial feature providing information so that you have the power to become an informed user. Providing mothers with more knowledge through transparency is providing empowerment!
“At Friso Gold®, we are able to provide this unique experience because we own over 11,000 farms and have full control over the single manufacturing process from grass to glass,” said Claire Daphne Dominic, Marketing Manager, Friso Gold® Malaysia.
The Virtual Launch Of Friso Gold® TrackEasy (In Case You Missed It!)
Recently, on 20 June 2020, Friso Gold® rolled out an official launch of their TrackEasy technology, which was hosted by Aishah Sinclair virtually on Facebook and YouTube. The launch was aimed to reach out to discerning Malaysian parents – allowing them access to transparency over the authenticity, safety, and product quality of their child’s formulated milk powder for children.
Friso Gold® host, Aishah Sinclair pointed out that, “These days, we are more than ‘just’ mothers. We are detectives – we need to look into every single aspect that affects our kids’ health and well-being. Are they eating and drinking the right things, and enough of the right things? Ultimately, parents want peace of mind, knowing that whatever given to their kids is safe and of the best quality for them.”
She added that, “With this great new technology, Friso Gold® has taken the concerns of millennial mothers and turned them into an opportunity to be transparent and trustworthy; providing access to important information that assures them on the product quality that they can trust.”
Be a Friso Gold® Mombassador
In conjunction with this brand-new launch, Friso Gold® is looking for 50 influential mothers to be their Mombassadors. The top 50 Mombassadors will be walking away with:
- SIX (6) units of Friso Gold® with TrackEasy 900g tins
- Cash prize of RM5,000 each
- An e-coaching session & certification with a celebrity influencer
To be in the running, all you have to do is:
- Purchase a tin of Friso Gold® with TrackEasy from official stores on Shopee, Lazada, or at any stores available here.
- Scan the QR code and post a photo or video of your experience using TrackEasy. Add a caption stating why you would recommend Friso Gold® with TrackEasy to other parents. The caption can be in English, Malay, or Mandarin.
- Be sure to add the hashtags #FrisoGoldMombassador and #FrisoGoldTrackEasy, and tag @frisogoldmy on the post.
- Ensure your post is set to public.
Hurry, contest ends on 16 August 2020!
Get Friso Gold® Today
Gain peace of mind when you know exactly what your children are consuming. Friso Gold® believes in natural nutrition – that is why they have gone to great lengths to ensure you know the journey of every milk tin. You do not just buy the milk; you know the story behind it.
To learn more about Frisomum Gold® and Friso Gold® TrackEasy, head over to Friso Gold® official website (English version) or Friso Gold® official website (Malay version).
Oh, before we forget, get your FREE sample today!