YouTube is the app most parents use to keep kids entertained.
However, it has its risks, ranging from inappropriate content to online threat.
Back in 2019, the app was fined for collecting children’s personal data.
Now, there’s a new online threat parents should worry about.
Recently, BMO, a Canadian bank ran a YouTube campaign that uses artificial intelligence to pinpoint the whereabouts of future customers.
The ad was shown not only to adults but it was also played before a children’s video.
The video itself has been played for over 94B times.
When a viewer clicks on the ad, it will lead to BMO’s website, which in return tagged the user’s browser with a tracking system.
Tracking tags send additional information to Google Analytics.
Some of the information includes:
- Your IP address that determines your location
- Information on how you interact with websites
- Information on different browsers you accessed
Third Party Trackers are a Threat
Some sites embed third party trackers that uses the data collected for purposes than just what the website requires.
Third party trackers can expose your personal information to the company behind the tracker.
The company can use the tracker to make a collection of your online activity if the same tracker is used in other websites and apps you accessed.
These third-party trackers can sell this information and your kids that doesn’t know any better might just provide these trackers with those data.
Prevent this Online Threat
Before you give your child access to the Internet, you must first know how to minimise the risk of trackers getting the data of your child.
1. Parental control
Some apps have parental control in the setting.
You can also opt to use YouTube Kids or other kid-friendly video platforms.
2. Antivirus software
An antivirus protection software is important for your family’s online safety.
These software will prevent your child to access buggy websites that usually contains a keylogger or virus.
3. Teach Them About Online Safety
Remind them that they’re not to talk to strangers or share any personal information.
If they come across any links or websites, they should come check with you to see if it is safe.
4. Monitor Them
Set a screen time and make sure that they use the device somewhere you can see them just in case anything suspicious happens.
They should ask for your permission if they want to download another app or purchase anything from the Internet.
Keep Your Kids Safe
Online threats will always be there even if all these preventive steps are taken.
If possible, minimise your child’s screen time as much as you can.
Spend time with them whenever possible and give them attention and affection.
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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