Mother, Baby & Kids

Not All Milk Protein is Equal: Does Your Growing Up Child’s Milk Contain All Natural A2 Milk Protein^?

Everyone knows that milk is indisputably one of the nutrient powerhouses for children. Milk is an excellent all-round food as it is rich in calcium, protein, potassium, and other vitamins that support good nutrition. Therefore, milk is often thought of as an essential part of a healthy eating plan for the little ones.

Speaking about milk benefits for children, did you know that not all milk protein is created equal?

ALL NATURAL, ORIGINAL FORM OF MILK PROTEIN: THE A2 MILK PROTEIN^

Regular cow’s milk found in the market typically contains two main proteins that are known as A1 and A2 protein.

More than 5,000 years ago, all cows’ milk contained only A2 protein. Overtime, commercial farming caused a natural genetic mutation to happen and this resulted in a change in the protein type produced in cows’ milk. In consequence, most regular cows began producing A1 protein too in their milk. The distinction between the A1 and A2 protein is subtle. In fact, they actually only differ in structure by one amino acid! However, that tiny variance may have a big impact on the way the protein is digested.

A2 MILK PROTEIN^: NATURALLY PURE PROTEIN^ FOR EASY DIGESTION 

A1 protein’s structure may lead to digestive discomfort, while emerging science indicates that A2 milk containing only A2 protein is less associated with digestive discomfort.

Studies conducted on preschool children and adults suggest that consuming milk with A2 milk protein is less likely to be associated with digestive discomfort, that includes symptoms, such as heavy/full stomach, bloating, abdominal pain, and flatulence1.

A2 MILK PROTEIN^: THE ORIGINAL, ALL-NATURAL FORM OF MILK PROTEIN

Pure authentic breeds of cows (known as A2 cows) that can produce A2 protein are generally scarce. In fact, only 30% of cows in the world can produce the all-natural, original A2 milk protein and A2 cows are only identified through strict DNA testing. Hence, if you usually just grab regular milk or formula milk off the shelves, chances are the milk that you buy for your child contains both the A1 and A2 milk proteins.

Milk with A2 milk protein^ is the original, pure, and all-natural milk protein obtained from cows. This said, we can safely conclude that milk with A2 milk protein* is the most authentic form of milk!

So mummies, if you are looking for naturally and pure milk protein just as nature intended for your growing child, switch your child’s milk to formula milk that contains all natural A2 milk protein^ like Enfagrow AII MindPro; Malaysia’s 1st and only children formula milk with the original, all-natural A2 milk protein**!

MEET ENFAGROW AII MINDPRO: MALAYSIA’S FIRST & ONLY CHILDREN NUTRITION WITH ALL-NATURAL A2 MILK PROTEIN^**!

With over 100 years of experience, Enfagrow A+, the #1* expert recommended children nutrition brand, is introducing Enfagrow AII MindPro; Malaysia’s first and only children formula milk with the naturally easy-to-digest A2 milk protein that is sourced from A2 cows in New Zealand*.

It contains A2 milk protein^ that is naturally obtained from rare New Zealand A2 cows that only produce A2 milk protein. These healthy, free-range cows graze on lush pastures with fresh air beneath the Southern Alps of New Zealand.

In addition to the pure and natural A2 milk protein^, Enfagrow AII MindPro also contains both MFGM and a global expert-recommended level of DHA2 that helps support child’s brain development. It also has no added sugar3!

TRY ENFAGROW AII MINDPRO NOW!

Cannot wait to let your child enjoy the goodness and feel the difference of formula milk with A2 milk protein^? Purchase Enfagrow AII MindPro at Mead Johnson Nutrition Official Store, Enfagrow A+ Shopee official stores, Manjaku, as well as other exclusive outlets today!

Available for a limited time only, Enfagrow AII MindPro is having a 14-Day Money-Back Guarantee Programme that will allow you to refund* this product if you are not satisfied or happy with it.

Finally, if you are keen to know more about the wonders of Enfagrow AII MindPro for your little one, visit Enfagrow Official Website to get more information about this growing-up milk formula with A2 milk protein!

Enfagrow AII MindPro is now available at Motherhood.com.my. For a happier child with less digestive discomfort, do not forget to give nature’s pure goodness milk to your child today!

*T&C apply

^Refers to A2 Beta Casein Milk from A2 Skimmed Milk

*More than 90% of A2 milk sourced in New Zealand

**Compared to all key growing-up milk brands in Malaysia as of March 2021

#Based on 1010 MJN HCP Brand Health Tracker – Wave 1 Report

References:

  1. Brooke-Taylor S, Dwyer K, Woodford K, Kost N. Systematic Review of the Gastrointestinal Effects of A1 Compared with A2 -Casein. Adv Nutr, 2017 Sep 15; 8(5):739-748.
  2. FAO/WHO recommends daily dietary DHA intake of 10-12mg/kg body weight for children 12-24 months or 100-150mg DHA+EPA for children 2-4 years old. Reference: FAO 2010. Fats and fatty acids in human nutrition. Report of an expert consultation. FAO Food and Nutrition Paper no.91. FAO; Rome.
  3. Sugar refers to sucrose based on Regulation 118 under Malaysia Food Regulation 1985.