Mead Johnson Nutrition Malaysia today announced the launch of Malaysia’s first ever children formula milk with the original, all-natural A2 protein[3]: Enfagrow AII MindPro.
This will be a new addition to their range of growing-up milk offerings in the company’s overall portfolio.
With over 100 years of expertise in children nutrition, Mead Johnson Malaysia has decided to bring back the most original source of milk protein that was naturally produced by cows over 5,000 years ago after discovering its positive effects on the digestive system[1].
Emerging evidence from studies on preschool children and adults suggest that consuming milk with A2 beta-casein protein is less likely to be associated with digestive discomfort[2].
Most regular cow’s milk in the market nowadays are sourced from cow breeds that produce a combination of A1 beta-casein protein and A2 beta-casein protein.
Farming practices and genetic mutation over the years resulted in only 30% of cows (A2 cows) in the world being able to produce all-natural, easy-to-digest A2 beta-casein protein. Enfagrow AII MindPro is made of naturally pure A2 beta-casein protein selectively sourced from rare A2 cows that graze on lush pastures beneath the Southern Alps of New Zealand[4].
The fertile soils, as well as high levels of rainfall and sunshine in this West Coast landscape make for one of the best dairy farming environments to raise cows in the world.
All cows are also carefully selected through non-invasive DNA testing to ensure that they are of an authentic breed of A2 cows that can produce 100% pure A2 protein in their milk.
Aside from its naturally easy-to-digest pure A2 milk protein, Enfagrow AII MindPro also contains MFGM and the global expert-recommended level of DHA[5] for sharper minds, with no added sugar[6].
Enfagrow AII MindPro is specially formulated for children between 1 and 3 years of age, and is available in 440g and 1.1kg. Enfagrow AII MindPro is now available for purchase on Enfagrow A+ Shopee Official Store, all MANJAKU outlets, and exclusive Chinese Medical Halls.
(Full store listings are available here: https://www.enfagrow.com.my/a2storelist and https://www.motherhood.com.my/mead-johnson-official-store/).
Try now to experience the A2 protein difference and enjoy a 14-day money-back guarantee* with purchases made from 15 May until 31 July 2021.
Find out more about Enfagrow AII MindPro here.
References:
- Sheng et al., JPGN. 2019 Sep;69(3):375-382.
- Brooke-Taylor S, Dwyer K, Woodford K, Kost N. Systematic Review of the Gastrointestinal Effects of A1 Compared with A2 -Casein. Adv Nutr, 2017 Sep 15;8(5):739-748.
- Compared to all key growing up milk brands in Malaysia as of Mar’2021.
- More than 90% of A2 milk sourced from New Zealand.
- FAO/WHO recommends daily dietary DHA intake of 10-12mg/kg body weight for children 12-24 months or 100-150mg DHA+EPA for children 2–4 years old.
Reference: FAO 2010. Fats and fatty acids in human nutrition. Report of an expert consultation. FAO Food and Nutrition Paper no.91. FAO; Rome. - Sugar refers to sucrose based on Regulation 118 under Malaysia Food Regulation 1985.
*Terms and conditions apply.