This October, in conjunction with Breast Cancer Awareness Month, HOMESOY continues its commitment to women’s health with ‘Stop That Dot Together’, the sequel to last year’s highly successful campaign, which empowered 11,000 women to undergo screenings.
Building on last year’s success, ‘Stop That Dot Together’ takes a fresh approach by tackling the fear and stigma around screenings, reframing them as acts of care shared with loved ones.
The campaign strengthens HOMESOY’s mission of nourishing women’s health through both early detection advocacy and everyday wellness with soya milk.
HOMESOY is continuing its support for breast cancer research, pledging RM50,000 to Cancer Research Malaysia in 2025.
This reflects the brand’s role as more than daily nourishment but also a long-term advocate for women’s health nationwide.
“This year, ‘Stop That Dot Together’ is about more than awareness. It is about turning screening into an act of love and care, and reminding every woman she is never alone in this journey. HOMESOY stands with women by nourishing their health every day while supporting the fight against breast cancer for the long term. We invite Malaysians to stand with us, get screened together and embrace good nutrition as the foundation for long-term wellness.”
– Ms Chang Wan Ping, Marketing Director, Ace Canning Corporation Sdn Bhd
Nutrition and Breast Health: The Role of Soya and HOMESOY
Nutrition is a key pillar of prevention and recovery.
Research shows that Asian women, who consume soy-rich diets up to 10 times more than Caucasian women, have historically lower breast cancer incidence rates.
Soya isoflavones, plant-based compounds are different from human estrogen and do not convert into human estrogen.
Various studies have evaluated the protective effect of soya products or soya isoflavones on breast cancer risk, and some have demonstrated a protective effect.
“Soya is a powerful, plant-based food that provides a unique combination of benefits. It delivers high-quality protein for overall health, while its isoflavones, in particular, have shown a promising link to a lower risk of breast cancer in research, especially in Asian populations.”
– Ms Soo Sek Yow, Head of Nutrition Unit, Ace Canning Corporation Sdn Bhd
To support women’s wellness, HOMESOY has introduced HOMESOY 3.0 soya milk, enriched with high-quality plant protein, dietary fibre, calcium, and vitamin D.
Naturally low in saturated fat, HOMESOY 3.0 supports healthy weight management and offers a plant-based choice linked to reduced risks of chronic diseases.
It is suitable for women at all life stages, including motherhood.
“Breast cancer risk is shaped by many factors. We can’t change our genes, but we can choose healthier habits — like keeping a good weight, staying active, staying smoke-free, and getting checked.”
– Dr. Ang Boon Hong (Ph.D.), Post-Doctoral Scientist, Cancer Research Malaysia
Breast Cancer in Malaysia: Why It Matters
Breast cancer is the most common cancer among Malaysian women.
The WHO reports that 1 in 20 women will develop it in their lifetime.
According to the Malaysia Cancer Registry 2017–2021, more than half of cases (50.5%) are detected late at Stage III or IV, limiting treatment options and survival.
Yet awareness and action remain a challenge.
A nationwide survey revealed that 7 in 10 women believe screening is only needed when symptoms appear, while many avoid checks due to fear or the clinical hospital environment.
Experts note that one-third of cancers are preventable through lifestyle choices, while another third can be treated effectively if detected early.
“Breast screening is not about fear; it’s about empowerment. We want to give women the confidence to get screened, knowing that these tools are a powerful team designed for their health and well-being.”
– Dr Nani Harlina Binti Md Latar, Consultant Breast & Endocrine Surgeon, Sunway Medical Centre
To turn awareness into action, HOMESOY has launched the Stop That Dot Together campaign with:
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A short video sharing survivor stories.
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A nationwide contest with HOMESOY’s wellness partners, where participants can win health and breast screening vouchers.
To join: participants take a photo in pairs, post on social media with #StopThatDotTogether, and stand a chance to win vouchers and a 946ml pack of HOMESOY 3.0.
Additionally, women screened at participating hospitals (Sunway Medical Centre, Columbia Asia Hospital, Subang Jaya Medical Centre, KPJ, Thomson Hospital, Prince Court Medical Centre, Hospital Picaso, and Hospital Lam Wah Ee) will receive a complimentary 946ml pack of HOMESOY 3.0.
Survivor Story: The Power of Support
A key highlight of the launch event was the story of Noor Shareena Aleeya Saiful Adli (Sheena), diagnosed with Stage 1 breast cancer at just 35.
With no family history and a young daughter, her diagnosis was devastating, but today she inspires others to act early.
She now motivates her loved ones, including close friend Mashita, to go for early detection.
Her story, featured in the campaign video, embodies the message that breast cancer is not a battle faced alone.
“I encourage all women to get screened, like how my dear friend Mashita went for screening too. Early detection saves lives, and Stop That Dot Together is a powerful reminder that we are stronger when we take this step together.”
– Noor Shareena Aleeya Saiful Adli (Sheena), breast cancer survivor
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.e
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