You’re having a terrific day outside; the weather’s nice, you’re enjoying some fresh air and nothing could possibly ruin your mood.
But then out of the blue, angry, red rashes start appearing on your arms out of nowhere.
It is just as you suspected; your sensitive skin is acting up again.
Whether it’s the sun, pollution, or something you ate, sensitive skin can often be triggered at any time. There’s no predicting when the itch will come, even when you avoid all the usual triggers.
And we all know what often happens when it does. You may continuously scratch for that much-needed relief, only to make things worse.
But if it’s your child that goes through this, it can be feel way more heart-breaking to see them scratch away at their raw skin until it’s red.
If you’ve ever had to suffer through this scenario, you may have been looking high and low for that secret ingredient that could spell the end to you or your child’s sensitive skin woes.
Well, look no more as we have the answer for you: oats.
Yes, oats!
But more specifically, colloidal oatmeal. Which are basically oat kernels ground into a water-soluble powder.
But how is this ingredient the key to helping soothe dry, sensitive skin in children and adults? Read on to find out.
Why Colloidal Oatmeal Is Amazing for Sensitive Skin
It Is Rich in Anti-Inflammatory Agents
Colloidal oats are full of anti-inflammatory agents like vitamin E, ferulic acid and a substance known as avenanthramides.
When applied on the skin they soothe irritation, calm redness and provide instant relief.
This makes it an amazing remedy for inflammatory skin conditions like atopic dermatitis, eczema, acne, psoriasis, sunburns and even chicken pox!
It Is Jam-packed with Antioxidants
Aside from being anti-inflammatory, colloidal oatmeal is also full of antioxidants.
These are chemicals that both protect the skin from damage and helps it recover and heal.
Children and adults who have itchy skin often also suffer from a damaged moisture barrier. Something oats can definitely help with.
It Is Chockful of Skin-Loving Chemicals
Colloidal oatmeal is full of emollients and humectants. Substances that hydrate and moisturise the skin by helping it absorb and retain water.
The compounds that make oats a superstar skincare ingredients are vitamin E, ceramides, polysaccharides and hydrocolloids.
This is why colloidal oat is amazing at soothing dry, itchy skin.
If you’re looking to try a good product containing colloidal oatmeal, look no further than AVEENO® to give you instant relief from itchy skin and dry skin!
Don’t Miss Out on AVEENO® Sensitive Skincare Products Formulated with Colloidal Oatmeal
AVEENO® Skin Relief Moisturizing Lotion
AVEENO® Skin Relief Moisturizing Lotion is formulated with exclusive soothing Prebiotic Triple Oat Complex.
These ingredients help relieve dry and itchy skin by strengthening the skin’s natural barrier.
Clinically proven to relieve dry, itchy sensitive skin in 60 seconds, AVEENO® Skin Relief Moisturizing Lotion absorbs fast into your skin*.
It nourishes and restores essential moisture, so your sensitive skin feels healthier.
Additionally, you can expect long-lasting moisturisation for 72 hours after 4 weeks of continuous use.
It is also fragrance-free, steroid-free, non-comedogenic and formulated without parabens, drying alcohol and dyes.
Plus, not only will it aid your skin, you will also be helping the betterment of our planet as the bottle is made from 30% Post-Consumer Recycled Plastic!
AVEENO® Baby Soothing Relief Moisture Cream
AVEENO® not only cares for your skin but also your mini-me’s!
A comforting touch for your baby’s dry skin, AVEENO® Baby Soothing Relief Moisture Cream helps soothe and relieve dryness and itchiness for babies with sensitive skin.
It is designed to relieve itch from dry skin and is also clinically proven to moisturise for 24 hours.
The product is all the more ideal for your little one as it is hypoallergenic, fragrance-free and paraben-free too.
Soothe (Not Scratch) the Itch with AVEENO® Today
Now, you can leave the house without ever worrying about you or your child’s sensitive skin.
With AVEENO®, there is no more scratching; only soothed, supple, itch-free skin!
Get AVEENO® Skin Relief Moisturizing Lotion and AVEENO® Baby Soothing Relief Moisture Cream for you and your baby at your local Guardian stores today while stocks last.
Say goodbye to itchy, dry skin forever, mummies and babies!
*Based on Consumer Study conducted on normal to very dry and sensitive skin
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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