Applecrumby® proudly marks its participation at the inaugural Malaysia Brand Day 2026, taking place from 8 to 10 January 2026 at KLCC, with the official launch of its all-new Kids Skincare Range.
The expansion reflects the brand’s continued commitment to providing gentle, safe and science-backed care solutions that support families at every stage of childhood.
During the event, Applecrumby® was recognised by Parenthood Records as Malaysia’s First Patented Totally Chlorine-Free Absorbent Core Diaper brand, underscoring its pioneering role in advancing diaper safety and transparency.
The recognition reinforces Applecrumby®’s long-standing commitment to innovation that positively impacts parents, babies and families in Malaysia.
Organised with the support of the Prime Minister’s Office and officiated by YB Steven Sim Chee Keong, Minister of Entrepreneur and Cooperatives Development, Malaysia Brand Day brings together over 100 Malaysian SMEs and homegrown brands to showcase local excellence and attract international attention.
As one of the selected homegrown brands representing Malaysian excellence at this landmark national event, Applecrumby®’s presence reinforces the brand’s journey from trusted baby care to holistic family care, grounded in safety, comfort and parental trust.
Recognition by Parenthood Records
“Being recognised by Parenthood Records as Malaysia’s First Patented Totally Chlorine-Free Absorbent Core Diaper brand reflects our long-standing commitment to safety, transparency and product innovation. It reinforces our responsibility to deliver products that parents can trust at every stage of their child’s growth, while demonstrating how Malaysian innovation can continue to deliver quality, care and trust for families.” – Sean Tan, CEO & Co-Founder of Applecrumby®.
Launch of Applecrumby® Basic and Special Skincare Range
Founded in Malaysia in 2012, Applecrumby® is a pioneer in gentle baby care, having sold over four billion diapers globally.
The brand is recognised for its rigorous seal of assurance, industry certifications and award-winning standards, including recognition by Forbes Asia 100 to Watch, Parents’ Choice Awards, and Motherhood Choice Awards, reinforcing the trust it has earned among families worldwide.
At Malaysia Brand Day 2026, Applecrumby® officially unveils its Kids Skincare Range, alongside its Basic and Special Skincare solutions.
The launch marks a natural extension of the brand’s well-established baby-care expertise into care solutions designed to support children through their growing years.
Specially formulated with gentle, skin-safe ingredients, the skincare range upholds Applecrumby®’s core principles of mildness, safety and parental reassurance, reflecting the brand’s long-term commitment to supporting families at every stage of childhood.
“From our beginnings in baby care to the launch of our Basic and Special Skincare ranges, our focus has always remained the same – to provide gentle, trustworthy solutions that parents can rely on. This showcase is not just about introducing new products, but about reaffirming our commitment to care, comfort and families at every stage of childhood.” – Jesmine Tan, Co-Founder of Applecrumby®
Malaysia Brand Day Limited-Edition Collection Inspired by Local Culture
In celebration of Malaysia Brand Day, Applecrumby® introduces Malaysia-exclusive limited-edition merchandise, including a specially designed tote bag, kuih-inspired wipes packaging and AirPlus Mini Diapers.
The limited-edition designs celebrate local culture and everyday Malaysian moments, reinforcing Applecrumby®’s identity as a homegrown brand deeply connected to local families.
Throughout the three-day event, visitors can enjoy interactive games, booth activities and freebies redemption designed to engage families, encourage participation and create memorable brand experiences for both parents and children.
Parents are invited to bring a small quantity of unused diapers from any brand and exchange them for a complimentary Applecrumby® AirPlus Mini Pack (10 pieces).
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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