Brick by Brick – Building LEGO® Love for 90 Years - November 2024

To celebrate 90 years of Play, the LEGO® Group announces a new LEGO® Play Well Study that shows play is fundamental to the wellbeing and happiness of the whole family. Starting June, celebrate the creativity of fans and the power of play with more LEGO sets and activities! Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his workshop in Billund, Denmark. His first collection had a modest 36 items that included cars, aeroplanes, and yoyos, all carefully crafted to help local children learn about the world. What Ole Kirk Kristiansen couldn’t have known back in 1932, was that the LEGO Group would become one of the biggest toy companies in the world and inspire millions of children to play each year. Twenty-six years later, the LEGO® brick we know today was patented, with its interlocking tube system and endless creative building possibilities. Since then, our humble brick has been busy – it has formed the basis of over 18,000 LEGO products, received the Hollywood treatment in THE LEGO MOVIE™, helped children learn about robotics and coding through LEGO® MINDSTORMS®, and inspired hours of playful digital adventures in over 180 LEGO video games. Throughout time, Ole’s passion for fun and high-quality toys has endured as his legacy. But play is not just about having fun. It is also integral to childhood development, overall happiness and family wellbeing. Celebrate at the LEGO Imagination Playground As part of the LEGO Group’s 90th anniversary celebrations, LEGO fans can look forward to a physical installation at the ground floor of Centre Court, Mid Valley Megamall, from 1 to 12 June 2022. With various play-centric stations and activities for the public to engage with, LEGO Imagination Playground is a must-visit for both children and adults. For those down south, there will also be a second installation in Johor Bahru from 20 to 31 July 2022 at The Mall, Mid Valley Southkey. Imagination Playground will showcase the endless potential of play and highlight why play matters in child development. Aside from fun activities such as the Cupcake Making Zone and Build & Race Zone, there are also stations that will transport visitors back in time as they revisit key milestones in the company’s history. One such station is The Memory Lane, which takes a look at the brand's 90-year history as well as The Tiny Block Theory, which details the history of the iconic LEGO Minifigure. At the Endless Creativity Zone, LEGO fans can unleash their creativity and share their well wishes with LEGO DOTS bricks. Be it a LEGO build of a sushi platter or a designer handbag, the Imagination Playground immerses itself into its venue by showcasing unique builds from brands within Mid Valley Megamall at the Mall Tenants’ Creation Zone for all to see. For certain zones you can walk away with goodies by participating in the various activities. The celebration doesn’t stop there! Visitors to Imagination Playground can look forward to redeeming a limited edition LEGO® 90th Anniversary Water Bottle with a minimum spend of RM299 or a 30581 LEGO® Tropical Parrot with a minimum spend of RM149. Additionally, one can redeem an awesome mystery gift with a minimum spend of RM199 on any LEGO DUPLO, LEGO City, LEGO Friends and/or LEGO Ninjago playsets. For in-store promotions (across all-channels), customers who spend a minimum of RM199 on any LEGO range, will be entitled to a limited edition 30510 LEGO® 90 Years of Cars from 9 June onwards, nationwide. These offers are available while stocks last. Follow the hashtags #LEGO90Years, #LEGOMY #midvalleynow or visit https://www.lego.com/en-my/90-years-of-play to join in the fun! For more insightful stories and fun recipes, stay tuned to Motherhood Story!

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