Celebrating Motherhood from ‘Mum2Mum’ - November 2024

Farm Fresh introduces the latest installment of their Mum2Mum Hi-Tea Series, now scheduled as a bi-monthly gathering, offering mothers regular opportunities to connect and exchange insights on nurturing healthy children. After several successful editions, Farm Fresh continues its highly-anticipated Mum2Mum Hi-Tea series, an ongoing celebration of mothers and the joys of motherhood. Timed perfectly after the recent Mother's Day festivities, this thoughtfully scheduled session provides participating mothers with an opportunity to connect, bond, and share their experiences of motherhood from 'mom to mom'. Adding colour to the event is Malaysia’s number one singer Dato’ Sri Siti Nurhaliza who is also the brand ambassador and doting mother to Siti Aafiyah Khalid and Muhammad Afwa Khalid. Like all mothers, Siti is delighted to be given a chance to engage with other mothers and speak of their routines and challenges. “It's a true privilege to stand among fellow mothers, sharing insights and collectively raising the bar in everything we do for our family. To be given the opportunity to inspire and uplift fellow mothers is a profound honor, one that drives me to continuously advocate in every aspect of motherhood. As a mother, I cherish the chance to contribute to fellow moms, knowing that together, we can achieve remarkable things,” shared Siti regarding the event. Farm Fresh’s decision to curate this important series for mothers of young toddlers, is in conjunction with the recent launch of Farm Fresh Grow’s Formulated Growing Up milk powder. “Our formula milk plays an important role in a child’s growth journey. The brand acknowledges how mothers bring immense value when it comes to the health of their children and family. And what better way than to bring mothers together in an intimate setting to further engage, educate, lend support and celebrate the journey of motherhood,” explained Mr. Loi Tuan Ee, the Group CEO and Managing Director of Farm Fresh. As part of the event, a panel discussion was also held featuring distinguished panelists including Mr Cheah Tien Keat, an expert in Human Health Biosolutions at Novonesis, specialising in BB-12(R) Probiotics Ms. Natalie Loo, a well-regarded holistic nutritionist, and Farm Fresh Brand Ambassador Dato’ Sri Siti Nurhaliza. This discussion aims to delve deeper into topics surrounding children's nutrition, growth and the experiences of motherhood. “As the no.1 natural dairy brand in Malaysia, striving to provide quality nutrition for all Malaysians, BB-12(R) is the obvious choice for Farm Fresh. BB-12® is the most documented Bifidobacterium in the world backed by more than 200 clinical studies and 500 publications and has been improving gut health naturally for people of all ages globally since 1986,” shared Cheah Tien Keat. Embarking on this chapter, Farm Fresh officially launches their Mum2Mum Hi-Tea series, introducing an innovative twist to the beloved gathering. Mr Loi Tuan Ee together with Mum2Mum Hi-Tea brand ambassador, Dato’ Sri Siti Nurhaliza officiated the event with a planting ceremony followed by En. Azmi Zainal, Chief Group Operating Officer of Farm Fresh Berhad, who watered the plants using their hi-tea pot. This symbolic act, embodies the essence of growth, harmony, and health, serving as a poignant reminder of the interconnectedness of motherhood. Mums can look forward to bond and foster a sense of community and shared growth to exchange invaluable insights, enriching both their individual journeys and the collective tapestry of motherhood. After the simple yet symbolic launch ceremony, attendees transitioned into an intimate private space for the two-hour programme, eagerly anticipating what lay ahead. Here, amidst an enticing hi-tea spread, the atmosphere brimmed with anticipation and camaraderie. This initiative underscores their commitment to empower informed consumer choices by providing comprehensive insights through product knowledge sharing and an ingredient label workshop as the session progressed. Engaging activities and discussions punctuated the gathering, fostering deep connections through exchange of conversations, tips and stories from mums, fostering a sense of belonging. The event was graced by members of the media as well as some selected Key Opinion Leaders (KOL) such as Julia Ziegler, Dynas Mokhtar, Serena C, and Sasha Aziz, to name a few who are also maternal figures themselves. This invitation is complimentary to all expecting or seasoned mothers only, especially those with young toddlers below 6 years old. Due to the intimate nature of these gatherings, spaces are limited per session available on a first-come, first-served basis. Sign up now to join their community, please visit: https://www.farmfresh.com.my/mum2mum/ or DM the Farm Fresh team at their social pages: FB (@Farm Fresh Milk Malaysia) or IG (@farmfreshmilkmalaysia) for more information. Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner. For more insightful stories and fun recipes, stay tuned to Motherhood Story!

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