No phenomenon in the world can match the significance and magic of childbirth. This creation of life marks the beginning of one's parenting journey. It demands the purest form of human dedication: expressing love and care. A close second to this would be the act of breastfeeding, which is a stepping stone towards nurturing life and a healthier future for the newborn. Image courtesy of Philips Avent As beautiful as the process of breastfeeding is, it can sometimes cause discomfort for mothers. Hence, many mothers have turned to breast pumping to nurture their babies, whilst juggling between the hustle and bustle of their day-to-day lives. Here is an essential guide on how and why breast pumping and breast pumps have become a necessary part of so many today's on-the-go mothers' daily lives! Image courtesy of Philips Avent Breastfeeding Should Be Comfortable The pursuit for comfort is and always has been at the heart of all, if not most technological innovations. This stands true when more and more of today's mothers choose breast pumping over breastfeeding directly. Mothers who have breastfed directly would know that breastfeeding is likely to cause sore, cracked, or even infected nipples. Whilst this can also occur during breast pumping, it is less likely to occur due to poor latching or high suction intensity of babies. Breastfeeding Can Be Convenient Image courtesy of Philips Avent Pumping breast milk has given these mothers a stronger sense of control over their daily schedules when feeding their babies. With the aid of today's breast pumps, mothers are now able to pre-pump and set aside milk for feeding if they're ever in need of them at the simple click of a button. It also greatly adds to parents' ability to effectively split their childcare duties; allowing both parents to intimately spend time with their babies, whilst ensuring maximum rest times for the other. In the long run, this essentially optimises the quality of time both parents can invest in their child and proactively enhance their co-parenting experience. Additionally, mothers may also want to ensure that there is always a bottle of breastmilk ready for their babies. Breast pumps provide the ideal situation for this very case as mothers can pump and store their breast milk; cutting out the need to be worried about low supply. PHILIPS AVENT ELECTRIC BREAST PUMP Image courtesy of Philips Avent So with those factors in mind, we would like to introduce new mothers to the Philips Avent Electric Breast Pump. Its perfect balance of prioritising comfort and convenience makes it the best choice for mothers worldwide! We understand that mothers' breasts come in different shapes and sizes, which is why the Philips Avent Electric Breast Pump comes with a silicone cushion that gently flexes and adapts to fit up to 99.98% of nipple sizes\u00b9. Its unique Natural Motion Technology \u2013 developed after extensive research and three independent clinical studies234 using advanced ultrasound imaging \u2013 allows milk flow within as little as 47 seconds5. It is also no longer necessary to lean forward while pumping as it is clinically proven to provide mothers more comfort when pumping6. Mothers can also customise their breast-pumping sessions according to their preferences. With 8 stimulation and 16 expression levels, you are sure to get just the right amount of nipple stimulation and suction for maximum milk flow. On top of that, it also has a memory setting that automatically remembers your last session's settings, so all you need to do is sit down and press start. Image courtesy of Philips Avent Moreover, the breast pump also features a pause or play function; allowing mothers to take a break midway of pumping, which is especially useful if you need to pause and tend to your baby. Its compact, lightweight design makes it easy for mothers to bring it with them on-the-go. It also has a quiet motor; allowing mothers to pump anywhere discreetly. The breast pump also comes with a micro-USB adapter and lasts up to 3 sessions on a single full charge, so you do not have to worry about charging it every time after pumping. The Philips Avent Electric Breast Pump is perfect for busy first-time mothers; making the daunting task of breastfeeding for the first time convenient and comfortable! If you would like to try out the Philips Avent Electric Breast Pump, you can get it at Philips authorised dealers nationwide or at Motherhood.com.my with discounts of up to 28% OFF! Get yours now! References: \tFits nipple sizes up to 30mm. Based on: (1)Mangel et al. Breastfeeding difficulties, breastfeeding duration, maternal body mass index, and breast anatomy: are they related?. Breastfeeding Medicine, 26 april 2019, ((109 participants, Israel); (2)Ziemer et al. Skin changes and pain in the nipple during the 1st week of lactation. Journal of Obstetric, Gynecologic &amp; Neonatal Nursing, May 1993, (20 participants (Caucasian), USA); (3)Ramsay et al. Anatomy of the lactating human breast redefined with ultrasound imaging, 2005, (28 participants, Australia). \tUltrasound video analysis for understanding infant breastfeeding, Monaci G et al. 2011 \tReal-time 3d ultrasound imaging of infant tongue movements during breastfeeding, Burton P, et al. Early Hum Dev. 2013 \tThe fundamental biomechanical requirements needed for an effective feed in infants. Lagarde M. 2017. \tAverage time to MER 46.1 seconds, with a standard deviation of 19.1 seconds. Based on milk flow initiation time (time to Milk Ejection Reflex - MER) results from clinical trial with 20 participants (Netherlands, 2019) \tBased on product clinical trial results with 20 participants (2019); 90% of participants find the expressing position comfortable (single electric); 95% of participants find the expressing position comfortable double electric). About Royal Philips Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being, and enabling better outcomes across the health continuum \u2013 from healthy living and prevention to diagnosis, treatment, and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 19.5 billion and employs approximately 82,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com\/newscenter.