MILK™, the modern luxury baby brand known for its minimalist fashion aesthetic, thoughtful craftsmanship, and clinically proven high-performance diapers, celebrated its official launch and milestone achievements at an exclusive event held at the Kuala Lumpur Golf & Country Club last Saturday.
Created with a clear mission to offer babies safer, cleaner and better-designed essentials, MILK™ brings together minimalist beauty and high-performance engineering to set a new benchmark in baby care.
Its design philosophy focuses on safety and protection by stripping away unnecessary prints, dyes and harsh chemicals to deliver a product that is both beautiful and exceptionally safe for babies’ delicate skin.
Rooted in this purpose, MILK™ diapers are tested against 728 potential chemicals, are free from chlorine, fragrances, and carcinogenic dyes, and are certified safe by leading Swiss and German dermatological laboratories.
Despite its premium quality and strict testing standards, the brand remains committed to making high-performing, clinically proven protection accessible to all families.
MILK™ was co-founded by a team of entrepreneurs who share the belief that babies deserve better – among them Datuk Kamarudin Meranun, whose involvement lends strong strategic credibility and operational experience.
While best known for transforming AirAsia into a global aviation brand, his role in MILK™ is positioned in support of the brand’s broader mission: to create safer, cleaner and better-designed baby essentials for families everywhere.
Kamarudin shared that his interest in the category stems from growing concerns about chemical exposure from everyday products.
The more we learned, the clearer it became that parents needed a safer and more transparent choice. MILK™ brings together protection, design and accessibility in one honest offering
– Datuk Kamarudin Meranun
A Breakout Year: Rapid Growth Across 10 Countries
Officially launched in January this year, MILK™ is now available in 10 markets, including Malaysia, Vietnam, Cambodia, Singapore, Taiwan, India, the Maldives, Oman, Russia and Brunei.
The brand’s clean-beauty approach and minimalist design have resonated strongly with parents, distributors and retailers.
In less than a year, MILK™ has earned three major international awards:
- Baby Innovation Awards (USA): Rash-Free Diaper Product of the Year 2025
- Parenthood Parents’ Choice Awards (Malaysia): Best Rash-Free Diaper 2025
- Parents World – Best of the Best Babies & Kids Products (Singapore): Best in Certified Clean & Safe Baby Diapers
Demand continues to exceed expectations, with early markets reporting frequent sell-outs and strong repeat purchases.
The brand is now projecting 10 million diaper units in sales as it prepares to expand into 20 countries by next year.
Design-Led Protection with an Honest Price Philosophy
MILK™’s philosophy combines minimalist fashion, thoughtful craftsmanship and high-performance protection that is delivered at honest price points.
The brand’s mission echoes a belief shared by its founders that all families, not just a select few, should have access to safer, better-designed essentials.
Our focus has always been on building something that lasts a brand grounded in purpose, scale and trust, MILK™ is more than a product. It’s an education on long-term health, safety and conscious choices.
– Datuk Kamarudin Meranun
Celebrating Parents with the Year-End ‘Get MORE with MILK™’ Campaign
To mark its milestone year, MILK™ launched its Year-End Campaign, “Get MORE with MILK™”, running from 3 November to 15 December 2025.
Parents stand a chance to win AirAsia Points worth up to RM12,500 and premium consumer electronics with their purchases of MILK™ diapers.
This initiative reflects the brand’s ongoing commitment to giving back to families and supporting healthier choices in baby care.
Full campaign details are available at https://themilkinc.com/win-big-with-milk/.
Disclaimer: The information provided in this article is for informational purposes only and should not be considered as medical advice from Motherhood. For any health-related concerns, it is advisable to consult with a qualified healthcare professional or medical practitioner.
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