Motherhood Choice Awards 2021: Friso® Gold Wins First-Choice Premium Cow's Milk Formula

Motherhood Choice Awards 2021’s First-Choice Premium Cow's Milk Formula as voted by our 10,000 mothers went to Friso® Gold. For most who are already familiar with Friso® Gold’s quality and reputation, it likely comes as no surprise that their product is many mums’ first pick for premium cow’s milk formula. Motherhood Story chats briefly with the innovators behind this nutritious milk to better understand their brand and product. 1. Congratulations on winning the Motherhood Choice Awards 2021: First-Choice Premium Cow's Milk Formula! Please tell us a bit about your brand vision and how long you have been in the industry. Friso® Gold’s purpose is to nourish children everywhere with naturally nutritious milk that’s sourced from nature and made better with science. That is why Friso® Gold’s milk is fully imported from the Netherlands with over 150 years of Dutch Dairy Heritage and Expertise, commanding full control of its single manufacturing process and is processed only once with LocNutri™ Mild Heat Technology to preserve more than 90% natural nutrients so that it’s easy to digest and absorb. Image credit: Motherhood.com.my 2. Could you share with us a little on the R&D behind your award-winning product? Having full control from grass to glass supported by 150 years of Dutch Dairy Heritage and Expertise, the milk sourced from our premium Holstein-Friesian cows contains milk proteins with small molecules and soft structure; also popularly known as NOVAS™ Signature Milk. NOVAS™ Signature Milk is then processed with LocNutri™ Mild Heat Technology to preserve natural nutrients in its native structure for easy digestion. Staying true to our natural proposition, Friso® Gold has no added sucrose or flavour to support healthy eating habits of our young consumers. 3. What makes your product different from other competing brands in your category? All brands are made up of its own unique recipe, featuring a list of nutrients. Likewise, Friso® Gold has over 50 essential nutrients to support a child’s growth and development. However, unlike most brands, Friso® Gold is fully imported from the Netherlands and sourced from our very own premium Holstein-Friesian cows. Friso® Gold is processed only once (most other milk brands are processed at least twice) at mild heat using LocNutri™ Technology to preserve more than 90% of natural nutrients so that it’s easy to digest and absorb. We have multiple studies that demonstrate the benefits of nutrients preserved closer to native structure on the overall gut health of children, keeping them stronger from the inside. Image credit: Friso® Gold 4. Moving forward, could you share with our readers any teasers on what they may look forward to from Friso® Gold in the near future? Friso® Gold will continue to innovate products that are not only naturally nutritious but that also promotes good digestion and a stronger body internally so that children can continue to experience so much more with their parents. 5. What are some initiatives from Friso® Gold over the past pandemic year that have been carried out to help your customers or target audience? The pandemic has brought about higher awareness on the importance of gut health and immunity. Thus, from a young age, it is important to cultivate healthy eating habits and be well informed on the source and quality of food products that we feed ourselves, what more our little children. With the launch of Friso® Gold TrackEasy QR code, we are also the first and only milk brand in the market to enable parents to scan the QR code on our tins and experience each tin’s full journey. From our farms to milk collection and delivery, to our factory for production, to the endless quality checks and finally, details of shipment and arrival. This provides high transparency to parents on our milk’s full journey as we assure them of product safety, authenticity and quality—traits that have become so much more important today. 6. Lastly, how do you feel about winning the Motherhood Choice Awards 2021? We are both humbled and excited to win the Motherhood Choice Awards 2021 as it is an astounding testimony that our brand has indeed achieved its core purpose of nourishing children everywhere with naturally nutritious milk, approved and advocated by parents’ very own experience with our milk! Thank you to everyone for supporting Friso® Gold. For more information, visit their official website here.

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