Nothing irritates a baby more than a wet diaper that could lead to skin irritations, discomfort and an unhappy baby. As a brand trusted by Malaysian parents, Huggies\u00ae continues to innovate to provide the best protection and care for babies. In 2019, Huggies\u00ae was named Malaysia\u2019s Fastest Absorbing Diaper for its Huggies Dry Pants range. Now, Huggies\u00ae introduces the new and improved Huggies Dry Pants that comes with Dry Xpert Channel Technology that provides even faster absorption to keep babies dry, comfortable and happy. Malaysia is the first country to launch the Dry Xpert Channel Technology within the Asia-Pacific region. https:\/\/www.instagram.com\/p\/CFYXvsylkDd\/?utm_sourceig_web_button_share_sheet \u201cA baby\u2019s skin is more fragile and sensitive, compared to adult skin, and any signs of discomfort, especially when their skin is in contact with wetness, makes babies cranky and teary-eyed. In some cases, it leads to skin irritations such as diaper rash. Huggies\u00ae knows that the way to a baby\u2019s heart and their parents is by offering superior comfortable protection a baby can get from a diaper and we did exactly that with the Dry Xpert Channel Technology,\u201d said Shweta Vig, Marketing Manager (Baby Care), Kimberly-Clark Trading (M) Sdn. Bhd. Through extensive research and testing, Huggies\u00ae has developed the Dry Xpert Channel Technology that features an X-shaped channel in the diaper\u2019s core to distribute wetness evenly across 4 ways for fast absorption, thus keeping the baby\u2019s skin dry and comfortable throughout use. Additionally, the X-shaped channel on the pad helps the diaper to maintain its shape, preventing it from sagging and provides a snug fit, like a hug so that your little one stays comfortable. Scan here to visually experience the innovative X-shaped Channel technology and watch how it works to keep a baby\u2019s delicate skin dry and comfortable. As an industry-first, Huggies\u00ae has created an immersive experience via AR to demonstrate the innovative Dry Xpert Channel Technology, unique to its Huggies Dry Pants range. Parents who visit any one of the 300 retail stores nationwide will find the unique QR code by the Huggies display aisle, scan it and discover what the Dry Xpert Channel Technology is all about and share it with their friends via social media. In addition, there are gifts to be redeemed at the end of the AR experience. \u201cAt Huggies\u00ae, we know that parents want the best for their baby, and we do too. We also want the best experience for parents and this time, we are happy to be able to bring to life the Dry Xpert Channel Technology through an AR experience. This allows us to not only educate our consumers, have fun with a new way to discover the technology and gives us the opportunity to connect and engage with the parents so that they can also share their feedback on the technology with us, even when they are at home. Through the AR launch, parents will know what they are getting with Huggies Dry Pants,\u201d said Shweta Vig. Get ready for the experience! Watch as the water gets absorbed by the diaper through the Dry Xpert Channel Technology. The new and improved Huggies Dry Pants with Dry XPert Channel Technology keeps a baby\u2019s skin dry and comfortable. The new and improved Huggies Dry Pants with Dry Xpert Channel Technology now comes with an adorable outer cover diaper design and packaging, with various sizes (M, L, and XL), while the XXL size will have the Dry Xpert Technology feature in January 2021. Huggies Dry Pants is now available at major in-store and online retailers in Malaysia. Price starts from RM29.90. To learn more about Huggies Dry Pants with the new and improved Dry XPert Channel Technology, visit Huggies\u00ae Malaysia\u2019s official website, Facebook or Instagram today. About Huggies\u00ae Huggies\u00ae believes deeply in the Power of Hugs. That's why everything Huggies\u00ae does is inspired by your hugs. For more than 40 years, Huggies\u00ae has been helping parents provide love, care and reassurance to their babies. From developing innovative everyday products to diapers and wipes donations to growing hospital hugger programs, to partnering with NICU nurses to develop diapers and wipes, Huggies\u00ae promises to ensure all babies get the care they need to thrive. For more information on Huggies\u00ae visit huggies.com.my.