What’s New Inside & Out? Comment and You Could Win a Prize from JOHNSON’s® - November 2024

Have you heard? JOHNSON’S® has just relaunched a range of products that is “New Inside & Out”! They have revamped everything ─ including the packaging, reformulated everything by removing over 400 ingredients and keeping just 50% of only the safest, the gentlest and the most purposeful ingredients. The result is: JOHNSON’S® gentlest range of baby care products ever, containing 0% parabens, phthalates, sulfates and dyes. Would You Like To Try JOHNSON’S® for Free? Would you like to try these products for free? You can, by entering the contest below. But first, let’s tell you a bit more about what makes the New JOHNSON’S® so exciting and different. When Change is from the Core It is exciting and different because change is from the core. All products are not just gentle but ultra gentle. As Datuk Dr Zulkifli Ismail, Consultant Paediatrician and Secretary General of the Asia Pacific Pediatric Association explained, infants’ skin is under-developed, delicate and requires gentle cleansing and care. “A newborn’s epidermis or the outermost layer of skin is 30% thinner than adults’; baby’s thinner skin means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin,” he said. Baby has to be bathed and cleansed ever so often. Messes, soiling and the humid Malaysian weather add to that necessity. However, baby's skin is very thin. Parents need to select the safest and gentlest cleansers so as not to disrupt their delicate skin. With baby skin already vulnerable to losing moisture, parents need to select gentle cleansers that do not disrupt baby’s delicate skin but keep the skin barrier hydrated and in healthy condition. At the same time, these products must be made as safe as ever. How are JOHNSON’S® Baby Products New Inside & Out? So in the recreation of the New JOHNSON’S® ultra gentle baby range, everything was reinvented and turned new from inside and out. Apart from using ingredients that have undergone a rigorous safety-assurance process, there is now a new packaging design with easy-to-understand labels so that you, being a busy mother, have an easier time using the products and choosing which product in the range suits your children best. There are four main aspects of change. 1. Purposeful ingredient choice ─ 0% parabens, phthalates, sulfates & dyes: Now you no longer need to worry about the safety and appropriateness of the ingredients used in JOHNSON’S® products. In the reformulation exercise, 50% of their former ingredients were cut off their ingredients portfolio list and only what was truly purposeful was used. Mineral oil has been replaced with naturally-derived oils like coconut and cottonseed, hence creating a new range that has 0% parabens, phthalates, sulfates and dyes. And just to let you know about JOHNSON’S® new higher standards of safety: Less than 2% of cosmetic ingredients globally meet these standards of gentleness. 2. Parent-friendly packaging ─ One Handed Pump: Handling slippery babies in the bath is risky. You need all hands on deck! JOHNSON’S® understands that. That is why the new JOHNSON’S® bottles are designed for easier and one-handed use for parents. Mum and dad can now hold on to baby with one hand, pump with the other and focus 100% of their attention on baby. 3. Easy to Rinse Formula: The New JOHNSON’S® CottonTouch™ Top-to-Toe™ Bath is formulated ultra light and gentle for bathing newborn’s scalp, hair and sensitive skin. Being a no-tears formula too, the wash is made easy to rinse and leaves no sticky residue so that parents are given a good grip on their little ones and confidence to touch and connect with them. The New JOHNSON’S® CottonTouch™ Top-to-Toe™ Bath and Face & Body Lotion is hypoallergenic, and made ultra-light to enhance touch and positive engagement between parents and babies. Blended with natural cotton, making it ultra-gentle on the skin, it is clinically proven to be mild and safe for use from the first day of life. The New JOHNSON’S® CottonTouch™ range is formulated to be easy-to-rinse and lightweight with no sticky residue, giving parents a good grip on their little ones and confidence to touch and connect with them. 4. Non Sticky Lotion: JOHNSON’S® understanding of babies is not just skin-deep, it also understands baby's cognitive development and that touch is the foundation to a newborn’s sensory development. Touch between parent and baby is what enhances communication and bonding and it is this bonding that will help baby thrive in every way. Knowing that baby's skin is up to 30% thinner than an adult’s and that it can lose moisture very quickly, Johnson’s® designed their CottonTouch™ Face & Body Lotion to be able to quickly absorb into baby's skin and lock in moisture for 24-hour moisturisation. Yet the lotion is non sticky and leaves no unwanted residue as it is uniquely water-based. Good News for Mums! Now You Can WIN Your Baby the New JOHNSON’S® CottonTouch™ Giftset & Travel Kit worth RM50! Now that you have read all about the New JOHNSON’S® four aspects of improvement, it’s time for YOU to take home the New JOHNSON’S® CottonTouch™ Giftset & Travel Kit worth RM50 for FREE! All you need to do is answer the following question: Q: What are the FOUR improvements that make New JOHNSON’S® New Inside & Out? Write your answers here and stand a chance to be one of the TOP 10 WINNERS to receive the prizes above. So hurry! Here’s the Rest of the New JOHNSON’S®Range Products Specially Designed for every Age and Stage in a Baby’s Life JOHNSON’S® products don’t just simply cleanse and moisturise ─ each is specially created to address the special skin needs of children as they transition from newborns to active kids. The New JOHNSON’S® range features four “Ages & Stages” to help parents easily navigate between the products within the ranges. The New JOHNSON’S® baby care range is suitable for minutes-old newborn babies to six-year old children. For instance, JOHNSON’S® Milk + Rice and Milk + Oats Wash & Lotion for Toddlers is for the crawlers and walkers. As babies progress towards toddler stage, they sit, crawl and stand before taking their first steps. An expert 12-month old crawler can cover 636 “steps” in an hour with a speed of 100m per hour, more than 17 times in the same duration. From 12 to 19 months old, a walker takes an average of 2,000 steps an hour, moving much faster and further than a crawler, while falling about the same number of times. JOHNSON’S® Milk + Rice and Milk + Oats Wash & Lotion Meanwhile, their skin is still under-developed. To keep the skin barrier intact while a toddler crawls, walks and falls, JOHNSON’S® Milk + Rice and Milk + Oats Wash & Lotion formulated with milk proteins, vitamins, rice or oats extracts, help to keep baby’s skin nourished, cleansed and moisturized as it continues to grow. JOHNSON’S® Active Kids™ Shampoo for Toddlers and Kids come in three variants (From left): Shiny Drops with Argan oil and silk protein; Clean & Fresh with Active Fresh™ technology; and Soft & Smooth with honey and wheat extract. JOHNSON’S® Active Kids™ Shampoo for Toddlers and Kids for three years and above are made for active children who need a gentle and performing shampoo that cleanses the scalp and manages their hair in Malaysia’s humid and sweaty weather. The range is pH balanced and pediatrician-approved. Although toddlers’ and young children’s skin is not as delicate as newborns’ or babies in the first year of life, their skin is still developing. As such, adult shampoos are not suitable for them as they may be too harsh or rich for toddlers’ and kids’ tender scalp. To find out more about JOHNSON’S® please visit their website and their Facebook page.

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