Nestl\u00e9 just unveiled its specially formulated growing up milk \u2013 NESTL\u00c9 LACTOGROW\u00ae Aktif, during a live virtual event; providing Malaysian parents with a tailored nutrition option to help their children achieve optimum growth at each growing stage. NESTL\u00c9 LACTOGROW\u00ae Aktif will replace NESTL\u00c9 LACTOKID\u00ae in the coming months. Photo Credit: Facebook @NestleStartWell2gether NESTL\u00c9 LACTOKID\u00ae first launched in November 2014; providing a formulated milk powder with high calcium for children to help them stay nourished and support their growth throughout their developing years. Now, with an all-new look under NESTL\u00c9 LACTOGROW\u00ae Aktif, this formulated milk powder provides the same goodness in terms of nutritional values as the previous formulation. NESTL\u00c9 LACTOGROW\u00ae Aktif is formulated for children 1 to 6 years old and contains higher calcium compared to other key brands** in the market, as well as DHA and 18 important vitamins and minerals to support the optimal growth of a child. *Contains 58% more calcium compared to the previous formulation, NESTL\u00c9 LACTOKID\u00ae GROWPLUS (450mg\/100g). Adequate daily calcium intake as part of a balanced diet, together with sufficient physical activities and sleep help to support growth. **Calcium level per serving for NESTL\u00c9 LACTOGROW\u00ae\ufe0f Aktif compared to key Formulated Milk Powders for Children (from 1 to 3 years old) within the similar price range (Reference: Nielsen, Mass Category GUM 1+; Mac 2020). The live launch event saw several fun interactive sessions that helped viewers understand more about child growth, while a virtual discussion took place to debunk height myths in children to help parents understand the importance of calcium, vitamin D, and other important nutrients for the growth of their little ones. Juan Aranols, Chief Executive Officer of Nestl\u00e9 (Malaysia) Berhad said, \u201cWe want to help children reach their full potential and this requires addressing stunting, as 1 out of 5 children is not getting enough nutrition to ensure their full physical and intellectual development***. We want to share learnings on the importance of nutrition and the role of nutrients like calcium in children\u2019s development, as well as how NESTL\u00c9 LACTOGROW\u00ae Aktif can help support a child\u2019s optimal growth." ***2019 National Health and Morbidity Survey: Stunting for children below the age of 5 has gone up from 18% in 2015 to 22% in 2019. Jasmin Estacio, Business Manager of NESTL\u00c9 Nutrition Malaysia said, \u201cA healthy development during early childhood equates to better physical health and positive well-being for the next few years of a child\u2019s life and beyond. NESTL\u00c9 LACTOGROW\u00ae Aktif would like to support parents with a product that complements their everyday efforts to provide the best for their children during this important stage in life. We hope to continue supporting parents to learn more about the importance of nutrition, especially calcium, to support their child\u2019s growth!\u201d The abundance of information available today might make parents feel overwhelmed on the right ways to help their children grow. There are also many myths on increasing a child\u2019s height that are commonly shared amongst Malaysian parents, such as playing basketball and hanging from monkey bars, which make the challenge even greater to ensure their children are on track to achieve growth milestones for their age. To help parents tackle this issue, NESTL\u00c9 invited Professor Dr. Norimah Binti A. Karim, Professor in Nutrition, Department of Nutrition and Dietetics at International Medical University, to share her thoughts about \u201cDebunking Growth Myths Among Children\u201d during the virtual event. The discussion revolved around the rising issues affecting growth amongst children, with Professor Norimah weighing in on debunking popular growth myths and sharing ways parents can ensure their children take in adequate nutrition daily to achieve optimum growth during their formative years. \u201cWhen raising children, parents need to understand that a balanced diet is important to ensure that they can develop to their fullest potential. The prevalence of stunting in children is primarily due to malnourishment \u2014 a lack of balanced nutrition in their everyday diet. Amongst various nutrients, insufficient calcium intake is one of the major issues faced by Malaysian children, and this plays an important role in determining their overall growth,\u201d said Professor Dr. Norimah. Based on a survey done from 9 to 22 June 2020, involving 186 mothers who have previously used NESTL\u00c9 LACTOKID\u00ae, 98% would recommend the milk brand to their friends and family. Photo Credit: startwell.nestle.com.my Besides being formulated with high calcium, vitamin D, protein, and DHA to support growth and development, NESTL\u00c9 LACTOGROW\u00ae Aktif also has no added sucrose; making it a better option for young children. NESTL\u00c9 LACTOGROW\u00ae Aktif comes in 900g packets for two age groups, namely NESTL\u00c9 LACTOGROW\u00ae Aktif 1\u20133 and NESTL\u00c9 LACTOGROW\u00ae Aktif 4\u20136, and is currently available in stores nationwide. To rewatch the virtual event and discussion, do visit Nestl\u00e9 Start Well 2gether\u2019s Facebook page. For more information, please visit https:\/\/www.startwell.nestle.com.my\/brands\/lactogrow-aktif. About NESTL\u00c9 LACTOGROW\u00ae Aktif NESTL\u00c9 LACTOGROW\u00ae Aktif is a Formulated Milk Powder for Children with high calcium, DHA, and a combination of 18 important vitamins and minerals to support the growth and development of children from 1 to 6 years old. IMPORTANT NOTICE: NESTL\u00c9 LACTOGROW\u00ae Aktif is a Formulated Milk Powder for Children aged 1 year and above and is not suitable for use as a breastmilk substitute.