Power Root Berhad recently launched the \u201cWarung\u201d brand by Alicaf\u00e9 and Alit\u00e9a. Alicaf\u00e9 and Alit\u00e9a is Malaysia\u2019s Number 1 Tongkat Ali & Ginseng beverage featuring natural herbs in its signature \u201cTongkat Ali & Ginseng\u201d series.\r\n\r\nThe Tongkat Ali and Ginseng Series (abbreviated as TAG) consists of the following coffee and tea variants:\r\n\r\n \tAlicaf\u00e9 TAG - Original, Original 20g, Extra Rich, Caramel and White Coffee\r\n \tAlit\u00e9a TAG \u2013 Tarik 30g and Tarik 20g\r\n\r\nIn his welcome speech, Dato' Afifuddin bin Abdul Kadir, Co-Chairman of Power Root Berhad, expressed his delight that Alicaf\u00e9 TAG holds the mantle of the Number 1 Pre-Mixed TAG instant coffee in Malaysia.\u00a0 He said, \u201cIt is especially encouraging that the Kami nak! Kami nak! Kami nak\u2026 Alicaf\u00e9! campaign in March has propelled the company to achieve 30% higher in its first quarter sales than the same quarter last year.\r\n\r\nDato' Afifuddin also took the opportunity to announce the extension of Malaysia\u2019s Number 1 artiste, Alif Satar\u2019s contract with Power Root for another two years.\r\n\r\nPower Root\u2019s latest brand \u201cWarung\u201d by Alicaf\u00e9 and Alit\u00e9a boasts a series of traditional coffee and tea variants that are set to wow your taste buds with the irresistible taste and aroma of yesteryears \u2013 Smooth Taste, Great Aroma.\r\n'Warung'\u00a0 \u2500 Exuding the Heritage of Malaysia\r\nUnlike the TAG series, \u201cWarung\u201d does not contain Tongkat Ali or Ginseng, but instead brings back the most authentic flavours of yesteryears \u2500 \u201cJust Like the Good Old Days\u201d as its tagline says. Reminiscent of the beverages that were passed down from generations that used to savour these tastes from the ubiquitous \u201cWarung\u201d roadside stall, the new brand exudes the heritage of Malaysia.\r\n\r\nAt the press conference, Fairuz Misran, known for his uncanny impression of the late Tan Sri P. Ramlee, charmed the audience with his rendition of the \u201cWarung\u201d brand theme song Macam Dolu-Dolu. Fairuz Misran perfectly captured the voice and nuances of our beloved Tan Sri P. Ramlee and brought out fond memories to everyone present.\r\n\r\nPower Root Berhad Co-Chairman Y.A.D. Tengku Dato' Setia Putra Alhaj bin Y.A.M. Tengku Bendahara Azman Shah Alhaj said: \u00a0\u201cAs a company founded in Malaysia, we hope to create a brand that honours our Malaysian culture, tradition and all Malaysians can relate to.\u201d The \u201cWarung\u201d Brand is inspired by the beverages we used to enjoy at the warung (roadside stalls) back in our hometowns\/villages when we were young. \u201cI still can recall the Pak Cik who ran the stall brewing delicious coffee with all his heart using only fresh ingredients\u201d.\r\n\r\n\r\n\r\nThe end of the press conference saw Power Root presenting two awards to their outstanding business partners \u2500 The Monumental Sales Growth Award to Speedmart99 and the Best Key Business Partner Award to Aeon Supermarket.\r\n\r\nThe Monumental Sales Growth Award was received by Simon Yong Kin Onn. The Best Key Business Partner Award was received by Cik Norsyazwanie Che Teh Merican.\r\nPower Root Berhad Presents its New Chairman\r\nPower Root Berhad also took the opportunity to introduce the appointment of Y.A.D.\u00a0Tengku Dato' Setia Putra Alhaj bin Y.A.M. Tengku Bendahara Azman Shah Alhaj\u00a0as the Co-Chairman for the company. Y.A.D.\u00a0Tengku Dato' Setia Putra Alhaj bin Y.A.M. Tengku Bendahara Azman Shah Alhaj will work closely with current Co-Chairman Dato' Afifuddin bin Abdul Kadir to steward the growth of the brands under the company namely Alicaf\u00e9, Alit\u00e9a, Per'l, Extra Power Root and Oligo in Malaysia as well as in overseas markets such as Europe, the Middle East, Africa, China and Southeast Asia.\r\n\r\nFor more information on Power Root, please visit the www.powerroot.com.my.