A newborn baby spends most of their first few years in their mother\u2019s embrace: nursing, sleeping and bonding. If you\u2019re a new mother, you probably want to spend as much time with your new baby before you have to go back to work. Well, nothing forges a more lasting connection between mother and baby like skin-to-skin contact. You may have heard of the term 'golden hour', the first hour after birth when a mother enjoys uninterrupted skin-to-skin contact with her newborn. It's a maternal experience that helps the baby grow strong and healthy. But did you know it\u2019s also important to continue providing this physical connection as your baby continues growing? Here are a few reasons why. Importance of\u00a0Skin-to-Skin Contact\u00a0for Mother-Child Bonding There is overwhelming scientific evidence on the importance and benefits of skin-to-skin contact between mother and baby. Read on to learn more about them. Reduces Stress Image credit: QV Baby Skin-to-skin contact can greatly help reduce cortisol levels in humans, helping us feel safe and calm. We experience this when we hug someone or show physical affection. For a baby, this form of comfort and connection helps them relax, sleep better and cry less. This is thanks to a chemical called oxytocin, which is released when we experience physical touch, especially by someone we love. Increases Bonding Image credit: QV Baby The same hormone that reduces stress also increases bonding. Oxytocin, also known as the love hormone, allows a mother and her baby to form a strong, lasting emotional connection with another on a molecular, chemical level. This hormone may explain why we tend to be closer with our mums even as adults. Facilitates Breastfeeding Oxytocin also helps with helping the mother produce more breastmilk. This is one of the reasons why a mother and newborn should never be separated for long periods of time after birth. If you\u2019re still nursing and struggling with breastfeeding, try cuddling with your baby more often. It will increase your output. Promotes Health Image credit: QV Baby Skin-to-skin contact helps a baby in many ways. It boosts immunity, improves oxygen saturation, regulates temperature, stimulates digestion and assists with cognitive and physical development. Babies with medical conditions who experienced ample maternal cuddling also experienced shorter hospital stays. Such is the healing power of a mother\u2019s touch. Create Touching Moments with QV Baby Image credit: QV Baby Introducing QV Baby, your go-to skincare brand for baby bonding. QV Baby skincare products consist of a range of moisturisers specially developed for babies\u2019 delicate skin. Every QV baby product is free from colour, fragrance and other common irritants, so nothing comes between you and your baby. Include QV Baby products in Your Baby\u2019s Skincare Regime Image credit: QV Baby Supplement your bonding activity with QV Baby\u2019s line of infant skincare. Nourish and moisturise their skin all while creating long-lasting memories with your bundle of joy. Here are some essential skincare products that you simply must include: \u00a0QV Baby Moisturising Cream This rich moisturising cream helps replenish baby\u2019s skin and relieve dry areas. It contains squalane, a component found in the skin\u2019s natural oil. Benefits include: \tRich & replenishing moisturising cream for everyday use \tFor dry, delicate or sensitive skin \tWith Vitamin B3 to help support the skin barrier \tContains 5 moisturisers and provides up to 24-hour hydration \tNon-greasy and pH balanced QV Baby Skin Lotion A soothing, light moisturiser that helps relieve baby's dry skin. QV Baby Skin Lotion is suitable for use every day, and for sensitive skin and flaking or itchiness due to dry skin conditions. Benefits include: \tLight moisturiser for everyday use \tFor delicate or sensitive skin \tWith Vitamin B3 to help support the skin barrier \tProvides up to 24-hour moisturisation \tNon-greasy and pH balanced QV Baby Nappy Cream A soothing, rich, protective nappy cream that helps protect baby\u2019s delicate skin against irritation. Benefits include: \tNon-sticky, non-greasy protective cream \tpH-balanced, low-irritant formulation which is free from lanolin and perfume, and is suitable for sensitive areas of the body \tMoisturising formulation helps to rehydrate skin and prevent moisture loss. But don't just take our word for it. Check out what other mums from our MamaCubaTry Program had to say about QV Baby products here! https:\/\/www.youtube.com\/watch?vvVhGuPptUrk QV Baby products are available in all leading pharmacies in Malaysia, and at QV Official Stores on Motherhood.com.my, Lazada and Shopee. Do visit\u00a0their official website more information on products and promotion details. For more insightful stories and fun recipes, stay tuned to Motherhood Story!