prenatal nutrition Tags | Motherhood Malaysia

Prenatal nutrition is such an important factor when it comes to the foetal growth and development. There could be chances where pregnant mothers do not get all the necessary vitamins and minerals. Maternal milks are one of the best ways to help provide you with the key nutrients to support your increased nutritional needs so that you can support your foetus's needs while in the womb. But choosing the right brand can be difficult. Luckily, our Malaysian mums have spoken. In this year’s Motherhood Choice Awards 2022, the Best No Added Sugars Maternal Milk category goes to none other than Anmum™ Materna! This marks their second Motherhood Choice Awards win. With their scientifically formulated formulation and commitment to excellence, it’s no wonder how Anmum™ Materna has earned the top spot in the Motherhood Choice Awards 2022. Winners of this prestigious distinction are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award. We interviewed the innovators of Anmum™ Materna to learn more about their brand. Pregnancy Nutrition at its Best Anmum™ Materna has been at the forefront of prenatal nutrition for decades. Established in Malaysia back in 1995, Anmum Materna has been nourishing Malaysian pregnant mums for decades. Study has shown that the Malaysian population has been consuming more sugar in their daily life than what is recommended. Excessive sugar intake during pregnancy may increase the risk of pregnancy complications including gestational diabetes mellitus (GDM). Our R&D team has formulated Anmum™ Materna with absolutely no added sugars** but still tastes great. When it comes to research and development, Anmum™ Materna owes their success to their formulation. “Our R&D team backs by Fonterra Research & Development Centre with more than 90 years of knowledge and a team of 350 experts in New Zealand has specially formulated a milk powder dedicated to pregnant mums, providing only the nutrients they required during their pregnancy without addition of sugars for it’s plain variant, making us the only prenatal milk brand in the category with No Added Sugars**” said Mei Yan, Brand Manager. Gestational diabetes mellitus is a risk all pregnant mums face. According to data, 1 in 5 pregnant mums had Gestational Diabetes Mellitus in Malaysia¹. With this in mind, the formulation also has a low glycaemic index (GI) which allows it to be slowly digested, absorbed and metabolised, resulting in a much lower and slower rise in blood sugar level. Not only that, Anmum™ Materna is low in fat too, helping prevent excessive weight gain during pregnancy. The product also comes in a delicious chocolate flavour to cater to different tastebuds. Power Up Your Child's Potential Your foetus’s brain grows the most rapidly in the 3rd trimester. And did you know studies show that Gangliosides (GA®) & DHA are found abundantly in the brain? Anmum™ Materna is formulated with key nutrients like Gangliosides (GA®), MFGM and DHA to support your foetus’s development. Two glasses of Anmum™ Materna also support 100% of Calcium & Folate^ needs plus key nutrients like Prebiotic Inulin & Probiotic Bifidobacterium lactis HN019 (DR10™). Both prebiotics & probiotics are important to support a good gut environment. With all these amazing bonus points, we now know why our Malaysian mums love Anmum™ Materna so much. It tastes good and most importantly it's packed with key nutrients to support the needs of both pregnant mum and developing foetus in the womb! Winning the Motherhood Choice Awards 2022 in the Best Maternal Milk category cements Anmum™ Materna as one of the leading providers of excellent prenatal nutrition for mums all over Malaysia. “We are honoured to be awarded by Motherhood's Best No Added Sugars Maternal Milk and to be so loved by Malaysian mums as Anmum™ Materna continues to be the No.1* prenatal milk powder in Malaysia. We will continue to nourish pregnant mums in Malaysia,” said Mei Yan, Brand Manager. Reference ¹Kunasegaran et al., 2021, Gestational Diabetes Mellitus in Southeast Asia: A Scoping Review, Int J Environ Res Public Health, 18(3): 1272 No 1* value in Total Peninsular Malaysia in Health Food Drinks Category *Based on Retail Index Service for Health Food Drinks category for the 12 months ending April 2021 in Total Peninsular Malaysia. (Copyright © 2021, The Nielsen Company (M) Sdn Bhd) **Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as ‘sugars’ and ‘added sugars’ under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances. For Anmum™ MATERNA Plain only. Chocolate flavour is less sweet. ^Based on RNI Malaysia, 2017 For more insightful stories and fun recipes, stay tuned to Motherhood Story!

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Motherhood Choice Awards 2022: Anmum™ Materna Wins Best No Added Sugars Maternal Milk