Tiger Biscuit Roars with #StrengthFromWithin Movement on Universal Children's Day - February 2025

Today, 20th November 2019, is Universal Children’s Day 2019. Tiger, a biscuit brand under Mondelēz International commemorated the day with its #StrengthFromWithin movement by acknowledging the importance of the overall development of a child, beyond just what is visible to the eyes. #StrengthFromWithin is rallying Malaysian parents to recognise, discuss and nurture the strength of character in their children to enable them to thrive in life. “Children who are confident, courageous and resilient will be able to overcome challenges and seize opportunities. #StrengthFromWithin encourages parents in Malaysia to give equal amount of attention in nourishing the minds and emotional well-being of their children by focusing on strength of character,” said Simon Crowther, Senior Marketing Manager, Biscuits of with Mondelēz International (Malaysia, Thailand and Singapore). The movement by Tiger reflects the brand’s purpose-driven concept that encourages positive change and behaviour, which is also in line with Mondelēz International’s overall approach that focuses on driving the greater good for consumers. Tiger’s #StrengthFromWithin movement is creating a platform that sparks positive discussions to inspire and empower parents to take the necessary steps in driving change. Several celebrity mums namely Sheahnee Iman Lee, Sharifah Aleya and Aishah Sinclair are kick-starting the discussion on the topic. Talk to Sheahnee Iman Lee (@sheahnee), Sharifah Aleya (@sharifahaleya) on Instagram LIVE this Universal Children’s Day, November 20th at 9.30pm. Be there! Sheahnee Iman Lee said: “Times and our environment have changed ─ now, our kids are not only juggling activities in and out of school, they are also managing the pressures of social expectations. We need to remember that our children are made up of so much more. I appreciate that Tiger is initiating #StrengthFromWithin to remind parents in Malaysia that inner strength is a key aspect of our child’s overall development.” “Children need us to help them work out their feelings, without judgment. We need to be there to help them find that strength from within,” ─ Sharifah Aleya Sharifah Aleya shared: “It is crucial for children to know that they have total control over their minds and emotions. They need to know it is normal to feel angry, sad, ecstatic, confused, and so forth as they are not robots. We as parents also need to ensure our kids know and feel that they have us, their mommies and daddies.” Calling All Parents to Join ‘Bicara Bersama Mama’ Instagram LIVE Tune in to Sheahnee Iman Lee (@sheahnee), Sharifah Aleya (@sharifahaleya) on Universal Children’s Day, November 20th at 9.30pm to be part of the discussion. Instagram Polls for Moms Follow Aishah Sinclair (@aishahjennifer) as she presents refreshed perspectives on raising our children in this age and time. For more stories on raising children right, go to Motherhood.com.my.

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