Today, 20th November 2019, is Universal Children\u2019s Day 2019.\r\n\r\nTiger, a biscuit brand under Mondel\u0113z International commemorated the day with its #StrengthFromWithin movement by acknowledging the importance of the overall development of a child, beyond just what is visible to the eyes.\r\n\r\n#StrengthFromWithin is rallying Malaysian parents to recognise, discuss and nurture the strength of character in their children to enable them to thrive in life.\r\n\r\n\u201cChildren who are confident, courageous and resilient will be able to overcome challenges and seize opportunities. #StrengthFromWithin encourages parents in Malaysia to give equal amount of attention in nourishing the minds and emotional well-being of their children by focusing on strength of character,\u201d said Simon Crowther, Senior Marketing Manager, Biscuits of with Mondel\u0113z International (Malaysia, Thailand and Singapore).\r\n\r\nThe movement by Tiger reflects the brand\u2019s purpose-driven concept that encourages positive change and behaviour, which is also in line with Mondel\u0113z International\u2019s overall approach that focuses on driving the greater good for consumers.\r\n\r\nTiger\u2019s #StrengthFromWithin movement is creating a platform that sparks positive discussions to inspire and empower parents to take the necessary steps in driving change.\r\n\r\nSeveral celebrity mums namely Sheahnee Iman Lee, Sharifah Aleya and Aishah Sinclair are kick-starting the discussion on the topic.\r\n\r\n\r\n\r\nSheahnee Iman Lee said: \u201cTimes and our environment have changed \u2500 now, our kids are not only juggling activities in and out of school, they are also managing the pressures of social expectations. We need to remember that our children are made up of so much more. I appreciate that Tiger is initiating #StrengthFromWithin to remind parents in Malaysia that inner strength is a key aspect of our child\u2019s overall development.\u201d\r\n\r\n\r\n\r\nSharifah Aleya shared: \u201cIt is crucial for children to know that they have total control over their minds and emotions. They need to know it is normal to feel angry, sad, ecstatic, confused, and so forth as they are not robots. We as parents also need to ensure our kids know and feel that they have us, their mommies and daddies.\u201d\r\nCalling All Parents to Join\u00a0\u2018Bicara Bersama Mama\u2019 Instagram LIVE\r\nTune in to Sheahnee Iman Lee (@sheahnee), Sharifah Aleya (@sharifahaleya) on Universal Children\u2019s Day, November 20th at 9.30pm to be part of the discussion.\r\nInstagram Polls for Moms\r\nFollow Aishah Sinclair (@aishahjennifer) as she presents refreshed perspectives on raising our children in this age and time.\r\n\r\nFor more stories on raising children right, go to Motherhood.com.my.