MARIGOLD, one of Malaysia\u2019s leading milk brands, kicked off its first-ever collaboration with Sun Life Malaysia, a life insurance and family takaful company, via a nationwide contest entitled \u201cGrow with Every Challenge, Win Your Dream\u201d. Promoting both the brands\u2019 commitment in building a strong foundation for children, the contest aims to help the nation\u2019s future generation of leaders to realise their dreams and aspirations. The contest which will run from 1 September to 31 October was inspired by MARIGOLD UHT Milk\u2019s newly launched campaign, Grow with Every Challenge, targeted at encouraging resilience in children. When children start growing; transitioning from child to adolescent, there are bound to be hardships. They may experience obstacles with their school work, at sports, with friends and even at home, and it\u2019s easy to feel discouraged when things don\u2019t go their way. \u201cAdversity builds character and strengthens resilience. Our role as brand owners is to ensure we provide good nutrition via MARIGOLD UHT Milk to support physical and mental development for children to reach their full potential,\u201d said Poh Eng Lip, General Manager of Malaysia Milk Sdn. Bhd., the manufacturer of MARIGOLD products. Resilient children are known to grow up to be successful adults. This is because instead of seeing obstacles as a point of defeat, they understand that setbacks are simply challenges to be overcome. The ability to \u2018bounce back\u2019 is what makes them stronger. This creates a positive, optimistic mindset to never give up, no matter what the situation. As a brand championing brighter and sustainable lives, Sun Life Malaysia is committed to helping Malaysians achieve lifetime financial security and live healthier lives \u2013 financially, mentally and physically. Sharing excitement over the partnership with MARIGOLD on empowering youth, Raymond Lew, CEO and President\/Country Head of Sun Life Malaysia said, \u201cWe firmly believe that early planning for your child\u2019s future will help set them up for success, especially when it comes to their education needs. The collaboration with MARIGOLD is affirmation of our commitment to building sustainable communities\u00a0by\u00a0helping\u00a0our\u00a0youth\u00a0achieve\u00a0their\u00a0aspirations.\u201d Yap Jay Queen, Head of Marketing for Cotra Enterprises, the marketing division under Malaysia \u00a0Milk shares her thoughts, \u201cWe believe this contest will resonate with parents of young children. They\u2019d want to ensure their child is given all the right advantage and at the same time, keep them level-headed because building resilience is key to character building.\u201d As an everyday milk, MARIGOLD UHT Milk aims to provide children with the right foundation for them to achieve their dreams, starting with the right nutrition. MARIGOLD UHT Milk contains protein and a unique BonePlus formulation comprising\u00a0vitamin\u00a0D\u00a0and\u00a0calcium\u00a0to\u00a0build\u00a0stronger,\u00a0healthier\u00a0bones. To participate in the contest, here are two (2) simple steps: 1. Purchase any of the following MARIGOLD UHT Milk products: \t1-Litre (1 pack) \t200ml x 6 packs (1 set) \t200ml x 3 packs (2 sets) 2. Send the official receipt via WhatsApp to 017-560 0782, answer one question and stand a chance to win the following prizes: Prizes: \t1st Prize: RM20,000 cash x 1 \t2nd Prize: RM10,000 cash x 1 \t3rd Prize: RM5,000 cash x 6 \tConsolation Prize: Tablet x 15 With this contest, the more one buys, the higher the chances of winning. With prizes worth up to RM100,000 comprising cash prizes and tablets, it\u2019s a contest not to be missed. View this post on Instagram A post shared by Marigold UHT Milk MY (@marigolduhtmilkmy) \u201cA strong foundation is fundamental to a child\u2019s success. Nutrition being one of the key factors in a child\u2019s development and the other, the opportunity for academic progress through financial security,\u201d Poh concluded. Commenting in the strategic partnership with Sun Life Malaysia. \u201cTogether, we hope to empower more young Malaysians with a strong, resilient and brighter future.\u201d To\u00a0know\u00a0more\u00a0about\u00a0the\u00a0contest,\u00a0visit\u00a0the\u00a0contest\u00a0website today! Mummies, don\u2019t miss out on your chance to get limited Motherhood.com.my vouchers today by casting your Motherhood Choice Awards 2022 votes\u00a0here! For more insightful stories and fun recipes, stay tuned to\u00a0Motherhood Story!