One out of every five mothers is a millennial, according to a study run by\u00a0KRC Research. As millennial mothers, we are different from our mothers in how we juggle parenting and career. Multi-faceted and constantly evolving, we take on many roles at home and work. We are always connected to technology, consuming a lot more information, and using it to curate a parenting style most suited for us and our child\u2019s needs. Above all, we are concerned about providing for our child, especially when it comes to nutrition. As they approach toddlerhood, mothers plan and research on the most suitable formulated milk powder for our precious bubs. Your child needs the right nutrients for their growth and development. Safe from a few niche formula milk types catered for children with special dietary needs, most formula milk is made from cow\u2019s milk. It then goes through milk improvement processes \u2013 making it suitable for children. However, parents today do not just want to know about what goes into the formula milk; they also want to know its origins. Here are some questions that go through a mother\u2019s mind when they are deciding on a formula milk brand: \tWhere is the milk from? \tAre the cows that are milked healthy? \tIs the milk safe for my child to consume? \tHas the milk gone through sufficient quality checks? \tWhat types of quality control processes have been done on the milk? \tHow do I know if the milk is genuine? It shows that product transparency for authenticity, safety, and quality assurance is crucial when it comes to making informed decisions. Pregnant mothers want to know that they are feeding themselves with the best, so their womb gets the best. Mothers of growing children want assurance that their children are drinking milk from known sources rather than questionable ones. They also want to know if these formula milk brands are in control of the supply chain. In light of this, Friso Gold\u00ae has built a bridge to answer the concerns of mothers today. Introducing Friso Gold\u00ae TrackEasy What better way to educate millennial mothers than to put the information they want at their fingertips? Fewer complexities of reading \u2018microscopic\u2019 text on formula milk tins, Friso Gold\u00ae TrackEasy is a simple and accessible way for mothers to trace the origins of the milk. From the farm locations, milk collections, and packaging dates, final quality checks, up until the export and arrival dates, all these details are on full disclosure when you scan the QR codes at the bottom of every Friso Gold\u00ae 900g tin. According to DLMI Managing Director, Mr. Tarang Gupta, \u201cTrackEasy QR code allows parents to trace the full journey of the Friso Gold\u00ae product from our farms in the Netherlands and be assured of the authenticity, safety, and quality of Friso Gold\u00ae \u2013 emphasising the importance of food security. This gives assurance to all our mothers of how this product was made, with the best quality.\u201d How to use Friso Gold\u00ae TrackEasy Keeping in tune with what millennial parents want, Friso Gold\u00ae has developed an industry first, state-of-the-art solution that enables you to trace the source of the milk in each Friso Gold\u00ae tin you intend to purchase. You do not need to wonder where your child\u2019s milk comes from anymore. Thanks to the smart packing innovation using cutting edge technology, you can scan QR codes at the bottom of every Friso Gold\u00ae 900g tin and go on a journey that unveils the milk content journey. OUR FARMS - Find out the farm locations, where the cows roam. You also have access to a 360\u00b0 view of the farms in the Netherlands, information on farm checks, and cow health checks. MILK COLLECTIONS - The cows are milked using intelligent systems for auto milking. It is then immediately transported to the factories at no higher than 4\u2070C to ensure optimal freshness. You can access information on transportation and quality checks run. PACKAGING - View packaging checks that go on as LocNutri\u2122 Technology gently processes milk into milk powder and is packed after stringent tests. FINAL QUALITY CHECKS - View the final quality assurance checks before it leaves the factories. EXPORT APPROVAL and ARRIVAL to MALAYSIA - Know when your Friso Gold\u00ae left the Netherlands and arrived in Malaysia. It is not just a convenient feature, but a crucial feature providing information so that you have the power to become an informed user. Providing mothers with more knowledge through transparency is providing empowerment! \u201cAt Friso Gold\u00ae, we are able to provide this unique experience because we own over 11,000 farms and have full control over the single manufacturing process from grass to glass,\u201d said Claire Daphne Dominic, Marketing Manager, Friso Gold\u00ae Malaysia. The Virtual Launch Of Friso Gold\u00ae TrackEasy (In Case You Missed It!) Recently, on 20 June 2020, Friso Gold\u00ae rolled out an official launch of their TrackEasy technology, which was hosted by Aishah Sinclair virtually on Facebook and YouTube. The launch was aimed to reach out to discerning Malaysian parents \u2013 allowing them access to transparency over the authenticity, safety, and product quality of their child\u2019s formulated milk powder for children. Friso Gold\u00ae host, Aishah Sinclair pointed out that, \u201cThese days, we are more than \u2018just\u2019 mothers. We are detectives \u2013 we need to look into every single aspect that affects our kids\u2019 health and well-being. Are they eating and drinking the right things, and enough of the right things? Ultimately, parents want peace of mind, knowing that whatever given to their kids is safe and of the best quality for them.\u201d She added that, \u201cWith this great new technology, Friso Gold\u00ae has taken the concerns of millennial mothers and turned them into an opportunity to be transparent and trustworthy; providing access to important information that assures them on the product quality that they can trust.\u201d Be a Friso Gold\u00ae Mombassador In conjunction with this brand-new launch, Friso Gold\u00ae is looking for 50 influential mothers to be their Mombassadors. The top 50 Mombassadors will be walking away with: \tSIX (6) units of Friso Gold\u00ae with TrackEasy 900g tins \tCash prize of RM5,000 each \tAn e-coaching session & certification with a celebrity influencer To be in the running, all you have to do is: \tPurchase a tin of Friso Gold\u00ae with TrackEasy from official stores on Shopee, Lazada, or at any stores available here. \tScan the QR code and post a photo or video of your experience using TrackEasy. Add a caption stating why you would recommend Friso Gold\u00ae with TrackEasy to other parents. The caption can be in English, Malay, or Mandarin. \tBe sure to add the hashtags #FrisoGoldMombassador and #FrisoGoldTrackEasy, and tag @frisogoldmy on the post. \tEnsure your post is set to public. Hurry, contest ends on 16 August 2020! Get Friso Gold\u00ae Today Gain peace of mind when you know exactly what your children are consuming. Friso Gold\u00ae believes in natural nutrition \u2013 that is why they have gone to great lengths to ensure you know the journey of every milk tin. You do not just buy the milk; you know the story behind it. To learn more about Frisomum Gold\u00ae and Friso Gold\u00ae TrackEasy, head over to Friso Gold\u00ae official website (English version) or Friso Gold\u00ae official website (Malay version). Oh, before we forget, get your\u00a0FREE sample\u00a0today!