Along with the 150th year of Dutch Dairy Heritage celebration, FrieslandCampina, the brand owner of Friso\u00ae Gold, takes this opportunity to honour their dedication in preserving milk nutrition. Their passion for nutrition is certainly reflected in the time spent in providing high quality milk nutrition to millions daily since 1871. It's 1,314,000 hours in 150 years. While we should not underestimate what it takes to grow a business over 150 years, their longevity lies in their belief that nature is the best and also on their passion for quality.\u00a0 There's also the efforts of the member dairy farmers working alongside their dedicated employees and their innovation in technology. These have certainly led Friso\u00ae Gold to grow continuously with products that enhance the quality of life and a healthier future. Without further ado, let us walk you through their burning passion towards producing high quality milk powder with utmost nutrition for children worldwide daily. The Journey of Relentless Dedication With Friso\u00ae Gold #1 Introducing Their Dairy Farmers and Friesian Cows Image credit: Friso\u00ae Gold Malaysia Today, Friso\u00ae Gold is present in so many countries across the world. This does not only give them an opportunity to mark the anniversary in different places, it also serves as an acknowledgement for their member dairy farmers. Their hard work and commitment are what delivers success in Friso\u00ae Gold. They have 16,995 member dairy farmers operating 11,100 dairy farms all over the Netherlands, Belgium and Germany who are empowered in decision making to ensure the quality of milk supplied are top notch. With this, their member dairy farmers have supplied over 10,064 kilograms of milk worldwide. To ensure the quality of the milk, their dairy farmers put in their consistent effort in looking after their cows and lands. Here's how long they have spent on each Friesian cow to mature naturally in a stress-free environment: 17520 hours. In these long hours, they study and monitor the optimal temperature in the barn. They ensure the cows obtain a variety of exercise options, clean drinking water and a varied and balanced feed ration. They also allow their cows to enjoy six hours of outdoor grazing time daily for natural nutrition. Undoubtedly, their member dairy farmers are determined to deliver the highest quality milk around the world. Here's what they have faith in: Only when we care about the quality of the grass and the cow's living conditions, can we ensure the quality of milk production. #2 Ensuring Their Milk Quality From Transport To Production Their milk truck driver does more than transporting the milk, he helps to taste the milk quality too (Image credit: Friso\u00ae Gold Malaysia Official Website). In addition to the hard work of the member dairy farmers, they also take every trivial step into consideration. It starts from collecting fresh milk in the farm. To transport the milk to the production factory, their drivers would pump the milk from the bulk tank into their milk tanker truck under safe and sanitary conditions at an ideal temperature of four degree Celsius. Moving onto their production facilities, their dedicated staffs process the milk into products like cheese, infant nutrition, butter and many more. To further ensure the quality and safety of the product, they undergo strict supervision by a government body, the Dutch Controlling Authority for Milk and Milk Products. Here's how long they have spent to professionally train generations of staffs in sustaining their highest professional standards:\u00a043,800 hours. The initiative truly reflects their determination to encourage their employees and staffs to work together to deliver future success. Their dedication does not stop here. Image credit: Friso\u00ae Gold Malaysia Official Website They even tap into their capacity to invent and innovate to bring excellence to the market. Their TrackEasy system will further reassure you that your children are consuming genuine and nutritious milk. Simply scan the QR code at the bottom of any 900-gram Friso\u00ae Gold tins and you will be able to trace the origin of the milk. As a bonus, you can even enjoy a panoramic 360\u00b0 view of their farms in the Netherlands. #3 Preserving More Than 90% of Natural Nutrients with LocNutri\u2122 Technology No more damaged proteins in your children's milk with LocNutri\u2122 Technology (Image credit: Friso\u00ae Gold Malaysia Official Website). Sharing their knowledge in nutrition, here's a fact that they wish we are aware of:\u00a0Protein in its native structure without over-heating is easier to digest and absorbed. However,\u00a0many milk brands in the market do not control the entire process from grass to glass as they source milk from a third party before reheating again with their own recipe. This is never the case with Friso\u00ae Gold. Friso\u00ae Gold milk goes through single processing with LocNutri\u2122 mild heat treatment as a result of enjoying milk sourced from their own premium Friesian cows and farms. Thus, they are able to preserve proteins closer to their native structure. The technology also helps children to digest and absorb proteins more easily. Why is this important? While enjoying milk of premium quality, a good gut health is very important for absorption and utilisation of nutrients which would support the overall growth and development of your littles ones. As Friso\u00ae Gold is striving their best to sustain controlled and constant temperature to minimise nutrient loss in milk, do you know that you can equally reduce nutrient loss in the meals that you prepare for your loved ones? In conjunction with the 150 years of Dutch Dairy Heritage celebration, Friso\u00ae Gold is giving away 10 Thermomix Smart Kitchen Heating & Mixer Appliance. In line with the belief to preserve natural nutrients, Thermomix has been chosen as the ideal kitchen helper. This is due to the fact that it is popularly known as the easiest and healthiest way to prepare nutritious meals for your growing children with the temperature control function. Join Friso\u00aeGold\u2019s Spend And Win Contest From 30th August Till 7th November 2021! From 30th August till 7th November 2021, Friso\u00ae Gold is giving away more than RM560,000 worth prizes to reward their users in conjunction with the 150 years celebration via the Friso\u00ae Gold Spend and Win Contest!\u00a0 Prizes up for grab include:\u00a0 15,000 instant Touch & Go E-wallet worth RM30 each On top of that, you also stand a chance to win weekly prizes\u00a0(for 10 whole weeks!) which include: Grand Prize: Thermomix\u00ae TM6 (worth RM 7188 each) 1st Prize: Le Creuset Cookware (worth RM 2050 each) 2nd Prize: Philips Viva Collection Airfryer XXL (worth RM 1699 each) 3rd Prize: Molly Kuvings\u00ae Multi-Function Cooker (worth RM 688 each) Let's wait no more! Participate in this spend and win contest in four simple steps: Step 1: Spend a minimum of RM 300 on Friso\u00ae Gold Step 3 or\u00a0Friso\u00ae Gold Step 4 products in a single receipt from participating stores. Step 2: Send your full name, NRIC number and a picture or your receipt to +6012-7177322 via WhatsApp. Step 3: Receive your Touch n' Go reload PIN worth RM 30 within 5 working days . Step 4: Stay tuned to see if you are one of the weekly winners! To find out more about the contest and participating outlets, head over to their official website here. Happy shopping!