Friso Gold® TrackEasy - Malaysia’s 1st Smart Packaging App Giving Parents the Full Access to the Authenticity of the Product

In the vast community of social media and modern parenting, the millennial parents opt for transparency on any of the baby products, especially the ones that go into the tummies. From the source to the shelves, they want to know the origins and quality of the products that are given to their kids. Moreover, there is a rising concern in food source transparency. Based on a recent study by theAsianparent between December 2019 to February 2020, 90% of 400 mothers are of the opinion that information on the packaging on formulated milk powder for children is insufficient and they want to know more info about the quality checks and controls. Due to this growing concerns, Friso Gold® just launched its own Malaysia's First Smart Packaging App - Friso Gold® TrackEasy. This app allows parents the full access to the authenticity, safety, and product quality of the company’s formulated milk powder brand for pregnant mums, Frisomum Gold® and children, Friso Gold® Step 3 & 4. Dutch Lady Milk Industries Malaysia (DLMI) Managing Director Tarang Gupta said parents today always researched extensively on the milk brands that they plan to give to their children. "According to a recent survey conducted by theAsianparent amongst 400 mums in Malaysia, 99% of respondents said they will trust a brand more if its products are of a good quality and have passed stringent quality control processes. From this survey, quality is a key criteria for brand choice and Friso Gold are giving parents the ability to see for themselves the journey behind our products," he said. Friso Gold® TrackEasy provides parents with the full journey of the milk from the farm to the glass - the company’s dairy farming, milk collection, production process, quality auditing, packaging, and export. “At Friso Gold®, we are able to provide this unique experience because we own over 11,000 farms and have full control over the single manufacturing process from grass to glass,” said Claire Daphne Dominic, Marketing Manager, Friso Gold® Malaysia. You can simply scan the QR code at the bottom of 900g tins to trace each tin's full journey. The app will reveal the cow and farm audits, when milk was collected from the farm, when it was packaged and what quality control tests were done. The app also reveals shipping information from The Netherlands to Malaysia. Top 50 Friso Gold® TrackEasy Mombassadors In conjunction with the launch of the app, FrieslandCampine and DLMI are organising a special contest that will select 50 lucky mothers to stand a chance to WIN RM5,000 in cash and six (6) units of Friso Gold® products! You just have to follow the simple steps below: Buy one Friso Gold® product with the new TrackEasy feature from Friso Gold® Official stores at Shopee or Lazada, or at any participating retailers near you. Post a photo or video of yourself with Friso Gold® TrackEasy on your Instagram or Facebook. Caption your experiences about using the TrackEasy apps and why you will recommend this app to the other mothers, with the hashtags #FrisoGoldMombassador and #FrisoGoldTrackEasy, and tag @frisogoldMY in your post as well. Pssst: Make sure to set your profile to public. The contest ends on 16th of August 2020. To find out more about this contest, visit Friso Gold®. To know more about TrackEasy, click here. For a free sample of Friso Gold®, click here. #FrisoGoldTrackEasy #FrisoGoldMombassador

Family Planning by

Family Fun By Sunway Malls

Motherhood Panel of Experts

More Stories

Why Are Your Kids Cursing?