As mothers, we want the very best for our children; that is non-negotiable. However, we are left in the dark when we stand in the brightly lit formula milk aisle at the supermarket \u2013 trying to select the best for our child. Here is the real deal: Apart from the different types of additions promoted to us using scientific jargons, what we really want to know is if the product is safe, authentic, and high quality. Based on a study conducted amongst 400 mothers in Malaysia by theAsianparent from December 2019 to February 2020, 96% of them are of the opinion that information on the packaging on formulated milk powder for children and maternal milk powder products is insufficient mainly on quality checks and controls. The top three information that mothers found useful and want to trace are the types of quality control applied (73%), the authenticity of the products (72%), and quality checks (71%). Most mothers assume that all premium brand formulated milk powders are sourced from Western countries. Some do not do enough to check the product source and manufacturing information. However, based on the survey above, it is evident that more and more mothers are beginning to realise the importance of being informed of the source of milk and the process that comes with it. No doubt, all mothers want to provide the best for their precious little ones. This is when we need food authentication. Food authentication is an analytical process that validates products and label information about the food origin and production process. It provides you a peace of mind. Through analytical processes, we can be assured that the formula milk we buy is in compliance. Now, wouldn\u2019t we have peace of mind if we know what happens behind the scenes, instead of reading about confusing scientific additives in formula milk? Introducing Friso Gold\u00ae TrackEasy Given the growing concerns of mothers, Friso Gold\u00ae is launching Frisomum Gold\u00ae and Friso Gold\u00ae TrackEasy. Wait, what is TrackEasy? Aha! TrackEasy is the industry\u2019s first and only smart packaging innovation that allows parents to trace the full journey of milk from source (farm checks) to milk collection, packaging, final quality checks, export approval date, and in-market port arrival date. You can experience the full journey from grass to glass by scanning the unique QR code at the bottom of any 900-gram tins. Friso Gold\u00ae sources from its owned farms in the Netherlands and maintains full control over the entire course of milk production from grass to glass \u2013 delivering more than just fortified nutrients to mother and child. That is why Friso Gold\u00ae is able to provide such product transparency to parents today for a peace of mind that their milk choice has gone through thorough quality checks at every key touchpoint. The next time you find yourself in the formula milk aisle, you will be able to discover much more than just scientific nutritional information on the tin. Whip out your smartphone and scan the QR code at the bottom of any Frisomum Gold\u00ae and Friso Gold\u00ae tins and you will be able to trace each Friso Gold\u00ae tin\u2019s full journey from its source. It is no-nonsense but all-natural. When your child is drinking Friso Gold\u00ae, you can place your confidence in the product\u2019s transparency for safety and quality assurance. If you are a pregnant mother, you can consume Frisomum Gold\u00ae knowing that you are filling your body with natural goodness. Join Friso Gold\u00ae TrackEasy's Virtual Launch In conjunction with this state-of-the-art innovation, we want to invite you to join Friso Gold\u00ae TrackEasy\u2019s Virtual Launch happening on Friso Gold\u00ae Malaysia\u2019s YouTube and Facebook page; hosted by Aishah Sinclair on Saturday, 20 June 2020. Join them to understand TrackEasy's innovation better and stand a chance to grab discount vouchers as well as prizes worth up to RM250,000! Follow\u00a0Friso Gold Malaysia on Facebook for the latest updates. RSVP to get the latest information on the launch. To learn more about this revolutionary technology, head over to Friso Gold\u00ae Malaysia\u2019s official website. To purchase your tin of Frisomum Gold\u00ae or Friso Gold\u00ae, head over to\u00a0Lazada\u00a0or\u00a0Shopee. Get your FREE sample today!