Motherhood Choice Awards 2022: VITAGEN Wins Best Cultured Milk Drink

Cultured drinks are not just another health trend. They've been around a long time because they have wonderful health benefits. Aside from yoghurt and the more recent kombucha, cultured milk drinks are rich source of probiotics that is essential for a healthy gut. One cultured milk brand that our Malaysian mums simply love is VITAGEN which was voted Best Cultured Milk Drink in the Motherhood Choice Awards 2022. Winners of this prestigious distinction are dubbed the best brands in their category—as voted by mums, for mums. Each brand is judged based on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility. These are the pillars of excellence that ensure only the best of the best are qualified for any award. We interviewed the innovators of this brand to learn more about their top-selling product. Clinically Proven Probiotic Drink VITAGEN is formulated with billions of clinically proven* probiotic strains known as Lactobacillus acidophilus and Lactobacillus paracasei, to aid with better digestive and immune systems. Clinical research conducted by the Gastroenterology Unit, Department of Medicine, Hospital Canselor Tuanku Muhriz, Pusat Perubatan Universiti Kebangsaan Malaysia (PPUKM) has also concluded that the efficacy of probiotic strains in VITAGEN has a positive impact on gut health and immune system. The study showed participants had an improvement on constipation symptoms, benefited from enhanced immunity, a shorter time spent on the toilet, less straining and having softer stools. With billions of live probiotic cultures in every bottle of VITAGEN, you're helping to improve your body's digestive processes and immune system with every consumption. It's made with wholesome milk, real fruit juice, and no preservatives. VITAGEN also comes in REGULAR range and LESS SUGAR range to suit the taste buds of all Malaysians young and old. Think Cultured Milk, Think VITAGEN VITAGEN, Malaysia's first and no.1 Cultured Milk Drink Brand since 1977, has been nourishing Malaysians for over four decades and counting. VITAGEN has been nourishing Malaysians for over four decades and counting. Their award-winning products are known by Malaysians across generations. But their winning quality is not only tied to nostalgia and familiarity. VITAGEN specially imports live probiotic cultures from Chr. Hansen Laboratory in Denmark, a world-leading cultures laboratory that supplies high quality probiotics worldwide. This means they prioritise quality above all else. This marks their first win in the Motherhood Choice Awards 2022. (L to R): Petrina Goh, CEO of Nuren Group, Margaret Yee, Senior Brand Manager of VITAGEN Malaysia, Yap Jay Queen, Head of Marketing of VITAGEN Malaysia, and Kelvin Leow, CTO of Nuren Group. "It is an honour and privilege for VITAGEN to be awarded the BEST CULTURED MILK DRINK by Motherhood Choice Awards 2022. This motivates us to work harder to help boost immunity and improve gut health for you and your loved ones. Thank you for putting your trust in VITAGEN," said Margaret Yee, Senior Brand Manager of VITAGEN Malaysia. *Reference: Mokhtar N. Jaafar NM. Chan S, et al IDDF2018-ABS-0203 Modulation of intestinal dysbiosis inpatients with constipation-predominant irritable bowel syndrome using lactobacillus-containing cultured milk drink Gut 2018;67:A70. https:/gut.bmj.com/content/67/Suppl_2/A70.2 For more insightful stories and fun recipes, stay tuned to Motherhood Story!

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