For all we know, mothers always want the best for their children especially their health, growth and development during this ongoing pandemic.\u00a0 As parents, we are constantly looking at ways to provide essential nutrients to encourage our child\u2019s healthy development. But where can we get these nutrients from? With that question in mind, mums are totally going to love this:\u00a0 Photo credit: Enfagrow A+ Leveraging over more than 100 years of expertise in children nutrition and being the pioneer to launch DHA in the market more than 10 years ago, Enfagrow A+ continues to revolutionise their offering by introducing the new Enfagrow A+ MindPro formulation, the only brand with Milk Fat Globule Membrane (MFGM) and highest level of DHA.\u00a0 Yes mummies, let\u2019s start 2021 with Enfagrow A+ MindPro for a happy and growing healthy child!\u00a0 \u201cOur goal at Enfagrow A+ is to cultivate the best start for all growing kids in Malaysia. Enfagrow A+ is committed to supporting parents with the right nutritional products that give them comfort and peace of mind and help their children to unleash their learning potential as they strive to find a balance between staying healthy and safe, while keeping their children active and on track with their overall development.\u201d Said Mr. Oguzhan Silivrili, General Manager of RB (Health) Malaysia Sdn Bhd. Mr. Oguzhan Sirvrili Mr Silivrili also explained that they are very excited to kick start the New Year 2021 with the launch of this new formula. They also believe that parents should not have to choose between immune health and intellectual development, and this is very much reflected in their efforts to continuously innovate the best possible nutritional formula, incorporating scientifically backed ingredients such as MFGM & DHA. IMMUNITY BUILDING BEGINS WITH STRONG & FIRM NUTRITIONAL FOUNDATION Photo credit: Enfagrow A+ 90% of the brain growth of a child occurs before the age of 5. Even simple diseases can impair the learning capacity of a child during this rapid developmental phase, as children over the age of 1 are not yet fully equipped to have defences to protect themselves from the environment. Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre According to Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre, building immunity starts with proper nutrition. Over 70 to 80% of immune cells are found in our gut, and when attacked by pathogens or viruses, a diet with the right nutrients can help modulate immune function, reduce the risk of infection and amplify inflammatory responses. Have your children experienced gastrointestinal infections? Being the only brand with MFGM and the highest level of DHA*, the launch of Enfagrow A+ Mindpro's new growing milk formulation is relevant from then until now which is also timeless. Research indicates that children's consumption of enriched MFGM milk has been found to have a protective effect against gastrointestinal infections, resulting in a 35% decrease in the number of short febrile episodes (symptoms of fever). MFGM acts synergistically in combination with DHA to provide dual benefits in promoting the brain cell connections of a child. \u201cTo enhance their learning process, having less sick days simply means that the child is healthy, active and alert, with more learning time and improved brain cell connections. In addition to nutrition, parents should continue to guide their kids to cultivate healthy lifestyle habits to create a strong immune system, such as adequate rest, physical activity and proper hygiene.\u201d Said, Dr Rakhee\u00a0\u00a0 As a parent, my child's immune health and intellectual development are my priorities. - Debbie Goh and Anzalna Nasir, who were present at the virtual launch, shared.\u00a0 They also said that Enfagrow A+ has been their trusted growing-up milk brand. They are definitely assured that their child will be able to reach their development goals with the right diet and climate. Enfagrow A+ Virtual Reality Roadshow The launch kicks off the month-long VR roadshow, which was organised in conjunction with the new formulation being introduced and will be accessible to all Malaysians.\u00a0 The VR approach was intended to encourage both parents and children to engage in the games and possibly win the many impressive prizes starting from 19 January to 18 Feb 2021 from the safety of their homes. The beginning of the roadshow was marked by a lively and engaging moderate discussion featuring one of Malaysia's leading paediatricians, Dr. Rakhee Yadav Ara Damansara Medical Centre, famous actor-mothers-influencers, Debbie Goh and Anzalna Nasir. Enfagrow A+ MindPro is now widely available in all major super and hypermarkets, Chinese medical halls, baby stores and major Enfagrow A+ official online stores including Lazada! Let\u2019s experience the first-ever virtual reality children nutrition show by Enfagrow A+ MindPro here! To learn and find out more, please visit Enfagrow A+ official page and Enfagrow Facebook. References: * Compared to key growing up milk brands in the market as of August 2020. Enfagrow A+ provides 120mg DHA in 3 servings per day. Applicable to Step 3 & Step 4 brands only. \tKuratko CN, et al. The Relationship of Docosahexaenoic Acid (DHA) with Learning and Behavior in Healthy Children: A Review. Nutrients. 2013;5(7):2777\u20132810 \tUniversity of Virginia. STUDY: IMMUNE SYSTEM HAS DRAMATIC IMPACT ON CHILDREN\u2019S BRAIN DEVELOPMENT. Available at: https:\/\/news.virginia.edu\/content\/study-immune-system-hasdramatic-impact-children-s-brain-development \tVighi G, Marcucci G, SensiL et al. Allergy and the gastrointestinal system. Clin Exp Immunol 2008;153:3-6. \tMcKenzie C, Tan J, Macia L et al. The nutrition gut microbiome physiology axis and allergic diseases. Immunol Rev 2017, 278:277-295. \tVeereman-Wauters G et al. Milk fat globule membrane (INPULSE) enriched formula milk decreases febrile episodes and may improve behavioural regulation in young children. Nutrition. 2012;28:749-752. Available at: https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0899900711003741?viaihub \tConnye N. Kuratko, Erin Cernkovich Barrett, Edward B. Nelson, and Salem Norman, Jr. The Relationship of Docosahexaenoic Acid (DHA) with Learning and Behavior in Healthy Children: A Review. Nutrients, 5(7):2777\u20132810 (2013). \tHussain, G., Wang, J., Rasul, A. et al. Role of cholesterol and sphingolipids in brain development and neurological diseases. Lipids Health Dis 18, 26 (2019).