Have you heard? JOHNSON\u2019S\u00ae has just relaunched a range of products that is \u201cNew Inside & Out\u201d! They have revamped everything \u2500 including the packaging, reformulated everything by removing over 400 ingredients and keeping just 50% of only the safest, the gentlest and the most purposeful ingredients.\u00a0 The result is: JOHNSON\u2019S\u00ae gentlest range of baby care products ever, containing 0% parabens, phthalates, sulfates and dyes. Would You Like To Try JOHNSON\u2019S\u00ae for Free? Would you like to try these products for free? You can, by entering the contest below. But first, let\u2019s tell you a bit more about what makes the New JOHNSON\u2019S\u00ae so exciting and different. When Change is from the Core It is exciting and different because change is from the core. All products are not just gentle but ultra gentle.\u00a0 As Datuk Dr Zulkifli Ismail, Consultant Paediatrician and Secretary General of the Asia Pacific Pediatric Association explained, infants\u2019 skin is under-developed, delicate and requires gentle cleansing and care. \u201cA newborn\u2019s epidermis or the outermost layer of skin is 30% thinner than adults\u2019; baby\u2019s thinner skin means it cannot absorb and retain moisture in the skin and is prone to moisture evaporation and dry skin,\u201d he said. Baby has to be bathed and cleansed ever so often. Messes, soiling and the humid Malaysian weather add to that necessity. However, baby's skin is very thin. Parents need to select the safest and gentlest cleansers so as not to disrupt their delicate skin. With baby skin already vulnerable to losing moisture, parents need to select gentle cleansers that do not disrupt baby\u2019s delicate skin but keep the skin barrier hydrated and in healthy condition. At the same time, these products must be made as safe as ever. How are JOHNSON\u2019S\u00ae Baby Products New Inside & Out? So in the recreation of the New JOHNSON\u2019S\u00ae ultra gentle baby range, everything was reinvented and turned new from inside and out. Apart from using ingredients that have undergone a rigorous safety-assurance process, there is now a new packaging design with easy-to-understand labels so that you, being a busy mother, have an easier time using the products and choosing which product in the range suits your children best. There are four main aspects of change. 1. Purposeful ingredient choice \u2500 0% parabens, phthalates, sulfates & dyes: Now you no longer need to worry about the safety and appropriateness of the ingredients used in JOHNSON\u2019S\u00ae products. In the reformulation exercise, 50% of their former ingredients were cut off their ingredients portfolio list and only what was truly purposeful was used. Mineral oil has been replaced with naturally-derived oils like coconut and cottonseed, hence creating a new range that has 0% parabens, phthalates, sulfates and dyes. And just to let you know about JOHNSON\u2019S\u00ae new higher standards of safety: Less than 2% of cosmetic ingredients globally meet these standards of gentleness. 2. Parent-friendly packaging \u2500 One Handed Pump: Handling slippery babies in the bath is risky. You need all hands on deck! JOHNSON\u2019S\u00ae understands that. That is why the new JOHNSON\u2019S\u00ae bottles are designed for easier and one-handed use for parents. Mum and dad can now hold on to baby with one hand, pump with the other and focus 100% of their attention on baby. \u00a0\u00a0 3. Easy to Rinse Formula: The New JOHNSON\u2019S\u00ae CottonTouch\u2122 Top-to-Toe\u2122 Bath is formulated ultra light and gentle for bathing newborn\u2019s scalp, hair and sensitive skin. Being a no-tears formula too, the wash is made easy to rinse and leaves no sticky residue so that parents are given a good grip on their little ones and confidence to touch and connect with them. The New JOHNSON\u2019S\u00ae CottonTouch\u2122 Top-to-Toe\u2122 Bath and Face & Body Lotion is hypoallergenic, and made ultra-light to enhance touch and positive engagement between parents and babies. Blended with natural cotton, making it ultra-gentle on the skin, it is clinically proven to be mild and safe for use from the first day of life. The New JOHNSON\u2019S\u00ae CottonTouch\u2122 range is formulated to be easy-to-rinse and lightweight with no sticky residue, giving parents a good grip on their little ones and confidence to touch and connect with them. 4. Non Sticky Lotion: JOHNSON\u2019S\u00ae understanding of babies is not just skin-deep, it also understands baby's cognitive development and that touch is the foundation to a newborn\u2019s sensory development. Touch between parent and baby is what enhances communication and bonding and it is this bonding that will help baby thrive in every way. Knowing that baby's skin is up to 30% thinner than an adult\u2019s and that it can lose moisture very quickly, Johnson\u2019s\u00ae\u00a0designed their CottonTouch\u2122 Face & Body Lotion to be able to quickly absorb into baby's skin and lock in moisture for 24-hour moisturisation. Yet the lotion is non sticky and leaves no unwanted residue as it is uniquely water-based. Good News for Mums! Now You Can WIN Your Baby the New JOHNSON\u2019S\u00ae CottonTouch\u2122 Giftset & Travel Kit worth RM50! Now that you have read all about the New JOHNSON\u2019S\u00ae four aspects of improvement, it\u2019s time for YOU to take home the New JOHNSON\u2019S\u00ae CottonTouch\u2122 Giftset & Travel Kit worth RM50 for FREE! \u00a0All you need to do is answer the following question: Q: What are the FOUR improvements that make New JOHNSON\u2019S\u00ae\u00a0New Inside & Out? Write your answers here and stand a chance to be one of the TOP 10 WINNERS to receive the prizes above. So hurry! Here\u2019s the Rest of the New JOHNSON\u2019S\u00aeRange Products Specially Designed for every Age and Stage in a Baby\u2019s Life JOHNSON\u2019S\u00ae products don\u2019t just simply cleanse and moisturise \u2500 each is specially created to address the special skin needs of children as they transition from newborns to active kids. The New JOHNSON\u2019S\u00ae range features four \u201cAges & Stages\u201d to help parents easily navigate between the products within the ranges. The New JOHNSON\u2019S\u00ae baby care range is suitable for minutes-old newborn babies to six-year old children. For instance, JOHNSON\u2019S\u00ae Milk + Rice and Milk + Oats Wash & Lotion for Toddlers is for the crawlers and walkers. As babies progress towards toddler stage, they sit, crawl and stand before taking their first steps. An expert 12-month old crawler can cover 636 \u201csteps\u201d in an hour with a speed of 100m per hour, more than 17 times in the same duration. From 12 to 19 months old, a walker takes an average of 2,000 steps an hour, moving much faster and further than a crawler, while falling about the same number of times. JOHNSON\u2019S\u00ae Milk + Rice and Milk + Oats Wash & Lotion Meanwhile, their skin is still under-developed. To keep the skin barrier intact while a toddler crawls, walks and falls, JOHNSON\u2019S\u00ae Milk + Rice and Milk + Oats Wash & Lotion formulated with milk proteins, vitamins, rice or oats extracts, help to keep baby\u2019s skin nourished, cleansed and moisturized as it continues to grow. JOHNSON\u2019S\u00ae Active Kids\u2122 Shampoo for Toddlers and Kids come in three variants (From left): Shiny Drops with Argan oil and silk protein; Clean & Fresh with Active Fresh\u2122 technology; and Soft & Smooth with honey and wheat extract. JOHNSON\u2019S\u00ae Active Kids\u2122 Shampoo for Toddlers and Kids for three years and above are made for active children who need a gentle and performing shampoo that cleanses the scalp and manages their hair in Malaysia\u2019s humid and sweaty weather. The range is pH balanced and pediatrician-approved. Although toddlers\u2019 and young children\u2019s skin is not as delicate as newborns\u2019 or babies in the first year of life, their skin is still developing. As such, adult shampoos are not suitable for them as they may be too harsh or rich for toddlers\u2019 and kids\u2019 tender scalp. To find out more about JOHNSON\u2019S\u00ae please visit their website and their Facebook page.